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Marketing

COVID-19

Vacation Rental Booking in Leisure Markets is Holding Steady: Vacation Rental Booking Pace from March 5 to March 13

Amy Hinote -
According to current data—and in contrast to other sectors of travel—vacation rentals are performing better than anticipated in spite of COVID-19 concerns. We often talk...
COVID-19

VRM Intel Schedules Online Conference for Vacation Rental Managers

Amy Hinote -
After successful VRM Intel Live! conferences in Destin and Gatlinburg, we were hoping to schedule more of these regional shows in 2020 to bring...
Marketing

Scrubbing Email Lists: Keeping Your Email Subscriber List Healthy

Jennifer Perez -
The incredible return on investment achieved through email marketing means that a vacation rental company’s email subscriber list is one of its most valuable...
COVID-19

Current Data Shows Vacation Rental Booking Activity for Spring Break and Summer in US Leisure Destinations Still Strong, In Spite of Coronavirus Concerns

Amy Hinote -
As news circulated throughout the world about the highly contagious coronavirus, or COVID-19, the travel industry began to see increases in cancellations and decreases...
COVID-19

Webinar: Is the coronavirus affecting short-term vacation rental booking activity?

Amy Hinote -
With all the questions we've had this week about the potential slowdown in travel, we decided to ask the experts. Is it panic or...
Marketing

Strategically Working with OTAs in 2020

Michelle Marquis -
I have spent more than a decade in the hospitality industry learning and sharing how to capture more direct bookings with lower acquisition costs....
Marketing

Abandoned Bookings: Are PMs Losing Potential Customers during the Checkout Process?

Paul Hanak -
Cart abandonment. Such an ominous term. No company can really and truly get in the mind of consumers during their shopping experience. Amazon isn’t...
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Marketing

The More You Know Expert Advice for Digital Success in 2020: A Panel Discussion with Bluetent’s Digital Marketing Team

Bluetent Staff -
By Brynn Flaherty, Andy Gaylord, Beryl Coulter, Jack Scherrer, and Alex Moshenskiy It’s 2020, and staying up-to-date on SEO trends should be on every vacation...
Latest News

Scott Breon steps down from Vacasa as Head of Revenue and Chief Analytics Officer

Amy Hinote -
Scott Breon, chief analytics officer and head of revenue at Vacasa, is leaving his position at the company, according to insider sources. Scott began with...
Education

Experience and Professionalism: Why They Matter in the Vacation Rental Industry

Ben Edwards -
I began my career in the vacation rental industry 20 years ago. As a kid out of college, I accepted a job with ResortQuest,...
News

Condo-World Acquires North Myrtle Beach’s CondoLux

Amy Hinote -
Condo-World Continues to Leverage Proprietary Technology and its Hybrid-OTA Model in 2020 Expansion Strategy Late last year, Condo-World, based in in North Myrtle Beach, South...
Latest News

Expedia shifts focus to direct consumer relationships: “SEO is not the future of our business”

Amy Hinote -
In a refreshingly clear-eyed and candid earnings call on Thursday, Expedia Group Chairman and senior executive Barry Diller and vice-chairman Peter Kern (who are...
Marketing

Property Managers or Hospitality Providers?

Jeremiah Gall -
With the convergence of lodging types in the minds of consumers, traditional property managers are transitioning into hospitality providers. The role of vacation rental property...
Education

VRM Intel Live! is heading to Gatlinburg, Feb 26, with advanced-level education and discussion for vacation rental managers

Amy Hinote -
Vacation rental professionals are heading to Tennessee in a few weeks for VRM Intel Live! Gatlinburg. The conference will be held on Wednesday, February...
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Marketing

OTAs take on Google Vacation Rentals asking EU to investigate anti-competitive platform

Amy Hinote -
According to Bloomberg, Expedia Group Inc., TripAdvisor Inc. and more than 30 vacation rental providers asked the European Union to investigate how Google shows vacation rentals,...
Marketing

The Third Annual #BookDirect Guest Education Day is Scheduled for February 5, 2020

Amy Hinote -
The third Annual #BookDirect Guest Education Day, recurring on the first Wednesday in February, is set for February 5, 2020. With a multitude of...
Education

Naming Vacation Homes: 10 Advantages to Naming the Vacation Properties in Your Inventory

VRM Intel Staff -
Tara. Pemberley. House of the Seven Gables. Graceland. Oak Alley. Mount Vernon. The idea of naming homes isn’t new, but the practice seems to...
Latest News

SEO/SEM Disrupted: How Google Travel is Shaking up the Marketing Funnel

Amber Carpenter -
Our only certainty in the vacation rental industry is change, and 2019 did disappoint those who enjoy the adrenaline rush of disruption. Google Travel is...
Marketing

The Wild West and the Vacation Rental Industry

Amy Hinote -
The 2020s: This new decade will establish law, order, and professionalism for the vacation rental industry. The vacation rental industry is like the Wild West. Over...
Marketing

Five Best Practices to Drive Direct Bookings

Xplorie Staff -
To truly develop your brand requires building direct bookings. It’s critical for a vacation rental property management company to maintain a professional looking website,...
Latest News

Average Length of Stay for Vacation Rentals Remains Largely Unchanged Over Last 3 Years

Amy Hinote -
Experts have been telling us for years that vacation rental guests are taking shorter vacations and that the average length of stay is shrinking....
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Marketing

Pricing Decisions for VRMs: Considering Levers and Constraints when Adjusting Pricing for Vacation Rentals

Anurag Verma -
Most people in the vacation rental industry are comfortable with the idea that prices and availability settings for vacation rentals should change depending on...
Education

Measure what Matters: Analytics Planning for 2020

Amber Carpenter -
We are all drowning in data, and most of us do not want to admit out loud that we aren’t quite sure where to...
Marketing

Opinion: Beverly Serral—I Went to Skift’s Short-Term Rental Summit and Here’s What Happened

Beverly Serral -
By Beverly Serral, cofounder and CEO of BESTNEST Attendee 1: I hope I hear a lot about master leases. Attendee 2: I hope I hear a...
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