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Marketing

OTAs

European Journal of Tourism Research: Airbnb listings’ performance: determinants and predictive models

VRM Intel Staff -

The present study analyzes the performance of Airbnb listings in terms of occupancy rate, number of bookings, and revenue, employing data mining methodologies. The...

Business

Speaking to Owners About Sensitive Revenue Opportunities

VRM Intel Staff -

Revenue management is often presented as a data problem. At DARM 2025, Scott Bunce reframed it as a communication problem.¹ In a panel discussion titled...

Latest News

Early World Cup Demand Is Uneven — But Pricing Power Is Already Emerging

VRM Intel Staff -

With the 2026 FIFA World Cup schedule now public, early performance indicators across host markets are beginning to take shape. In a recent analysis...

Business

Key Data and BookingsCloud Announce Direct Revenue Partnership

VRM Intel Staff -

A newly announced partnership between Key Data and BookingsCloud aims to address one of the vacation rental industry’s most persistent challenges: scalable, measurable direct...

The Future of Ad Tracking: Why Clean Data and Server-Side Infrastructure Matter Now

VRM Intel Staff -

At DARM 2025, Jeff Sauer, Co-founder, Measure U, delivered a timely message to revenue and marketing leaders: ad tracking, as many teams still understand...

Marketing

From Lone Rangers to a Thriving Collective: The Evolution of Revenue Management in STRs

Emily Pattillo -

Five years ago, “revenue management” in short-term rentals was barely a phrase. Today, it’s one of the most dynamic, fast-moving functions in hospitality —...

News

PriceLabs To Unveil AI Tools At VRMA Las Vegas To Unlock Hidden Revenue

Pricelabs -

CHICAGO, 9 October 2025 — PriceLabs, the revenue management software solution for short-term rentals (STR), will unveil two groundbreaking new products at this year’s VRMA...

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Marketing

The Science of Why Tourists Don’t Care About Your Slogan

Jenn Barbee -

(And why the ones that work are chemically engineered, not cleverly worded.) Let’s start with the uncomfortable truth: Tourists don’t care about your slogan because...

Marketing

Congratulations on Your Throw Pillows (Now Let’s Build a Brand)

Jenn Barbee -

You’ve nailed the aesthetic. Your photos look great. Your linens are crisp. You’ve got a charming local coffee setup that says, “I care.” But here’s...

Marketing

Marketing Messaging That Actually Converts Vacation Rental Homeowners

Conrad O'Connell -

You've probably heard it before: some vacation rental manager claiming to be "the best in the city" or promising "guaranteed best revenue," which sounds...

Podcasts

How Visual Storytelling Builds Stronger Vacation Rental Brands with Marissa Galle of Click Media

Alex and Annie Show -

In this episode, Alex & Annie are joined by Marissa Galle, founder of Click Media, to explore the real impact of photography, video, and social content...

Marketing

The Future of Short-Term Rentals & What Hosts Need to Know

VRM Intel Staff -

The short-term rental industry stands at a pivotal moment. While explosive growth promises unprecedented opportunities—with the market racing toward an $8.9 billion valuation by...

Marketing

Beyond Logos: Why Brand Strategy Comes Before Visual Design

Amber Hurdle -

Your brand is an energy. It’s an experience. It's the emotional connection people feel when they interact with you or your business. And if...

Podcasts

The Danger of OTA Dependence: Building a Strong Direct Booking Strategy with Mark Simpson of Boostly

Alex and Annie Show -

When Airbnb changes its policies, the ripple effect can shake operators everywhere. For many, the problem is deeper than one policy update. Relying too...

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Revenue Management

Wheelhouse’s Guide to “Active Revenue Management”

Wheehouse -

Introduction Whether you're a seasoned Revenue Manager of 10 years or someone recently taking on the role for your team, everyone can benefit from implementing...

Business

Recession-Proofing Your Vacation Rental Business

Sarah DuPre -

The short-term rental (STR) industry has shown incredible resilience over the past couple of years. Even since the beginning of this year, we have...

Marketing

How to Increase Your Occupancy in a Competitive Market through Monthly Rentals

Sean Beckham -

This Fastest-Growing Trip Length Category Can Increase Your Occupancy “Longer stays are on the rise. In fact, bookings that meet or exceed 28 days is...

Marketing

Tourism Boards and DMOs Offer Seat at the Table for Vacation Rentals

Paris Achen -

While election season is upon many local communities across the country, polls are not the only place where vacation rental operators are changing policies...

Business

Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

Jill Highsmith McGee -

As a Digital Marketing and SEM specialist, I work with location-based marketing daily, but I know that is not the case for everyone. In...

Business

All About the Data: Predictive Indicators with Jason Sprenkle

Rebecca Lombardo -

With all eyes on the economy and pockets of the U.S. seeing dips in rental bookings, Tuesday morning’s session at this year's Vacation Rental...

Business

Blue Star Acquires Majority Stake in TravelNet Solutions

Amy Hinote -

Blue Star Innovation Partners has acquired a majority stake in TravelNet Solutions (TNS), one of the largest software providers in the vacation rental industry....

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Marketing

Latest In ...

European Journal of Tourism Research: Airbnb listings’ performance: determinants and predictive models

Speaking to Owners About Sensitive Revenue Opportunities

Early World Cup Demand Is Uneven — But Pricing Power Is Already Emerging

Depreciation Strategy and the Modern STR Operator

The Future of Property Management

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