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Marketing

Latest News

Average Length of Stay for Vacation Rentals Remains Largely Unchanged Over Last 3 Years

Amy Hinote -
Experts have been telling us for years that vacation rental guests are taking shorter vacations and that the average length of stay is shrinking....
Marketing

Pricing Decisions for VRMs: Considering Levers and Constraints when Adjusting Pricing for Vacation Rentals

Anurag Verma -
Most people in the vacation rental industry are comfortable with the idea that prices and availability settings for vacation rentals should change depending on...
Education

Measure what Matters: Analytics Planning for 2020

Amber Carpenter -
We are all drowning in data, and most of us do not want to admit out loud that we aren’t quite sure where to...
Marketing

Opinion: Beverly Serral—I Went to Skift’s Short-Term Rental Summit and Here’s What Happened

Beverly Serral -
By Beverly Serral, cofounder and CEO of BESTNEST Attendee 1: I hope I hear a lot about master leases. Attendee 2: I hope I hear a...
Marketing

Building for a Niche Audience: Three Vacation Rental Entrepreneurs Purpose-Design Vacation Rentals to Meet Unique Travel Needs

Heather Bayer -
What do a collection of homes on golf courses in Alabama, a 10-bedroom mansion in Branson, Missouri, and a sun-drenched villa on the island...
Education

Owners and 3rd Party Channels: Convincing Homeowners to Pursue New Guests using Expedia and Booking.com

Michelle Marquis -
The way guests book vacation rentals (VRs) has changed dramatically in the past five years. One of our Gulf Coast clients with 200 properties experienced...
Marketing

18 Months in Review: A Look at Actual ADR, Occupancy, Length of Stay, and Booking Window Across Key Vacation Rental Markets

Amy Hinote -
While the concept has taken time to catch on, vacation rental managers and DMOs are beginning to value and utilize comparative data platforms that...
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Marketing

Calculating Occupancy in the Vacation Rental Industry: Should Owner Stays and Maintenance Holds Be Considered for Vacation Rentals?

Hannah Wheeler -
Occupancy has consistently been used as a staple indicator of performance for hoteliers and rental managers. Because occupancy rates are one of the most useful...
Marketing

Overcome Direct Booking Obstacles with a Best-In-Class Booking Engine

Jennifer Perez -
Your booking engine is the beating heart of your vacation rental website. Simply put, it’s the foundation that supports the success of your online...
Latest News

Expedia’s stock tanks as company looks to bypass Google and increase direct bookings on Vrbo

Amy Hinote -
Expedia’s stock is down 26 percent today after the company posted Q3 2019 results showing underperformance. According to Bloomberg, Vrbo posted another decline in...
Education

Email Overload: Train Your Vacation Rental Team to Overcome Flooded Inboxes

Doug Kennedy -
Not so long ago in the lodging business, a long meeting or a day off would mean returning to a stack of handwritten notes...
Latest News

Property managers’ company logos and names disappear from Vrbo listing pages in what company calls a “test”

Amy Hinote -
Late last week, vacation rental managers began reporting that their company logos had disappeared from Vrbo's listing pages.  Previously, Vrbo displayed company logos on listing...
OTAs

The big deal in Vacation Rentals: Booking’s new Quality Ratings

Alex Nigg -
Throwing the gauntlet: dead in five years? Three years ago, Maninder Gulati of OYO predicted at Phocuswright India that “plain aggregators” will be dead in...
Latest News

Catching up with the FOCKers. Latest from OTA leaders: Fogel, Okerstrom, Chesky, and Kaufer

Amy Hinote -
Over the last several years, four CEOs have led online travel agencies (OTAs) in feeding the top of the consumer funnel for alternative accommodations...
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News

How did Booking.com rate your properties? New classification system gives vacation rentals a star rating

Amy Hinote -
Property managers and homeowners using Booking.com who haven't checked the site lately might be surprised to find a star rating on their property listings. Booking.com...
Education

20-question survey for vacation rental managers. We need your input.

Amy Hinote -
For vacation rental professionals, we need your help! Will you help us by taking a 20-question survey about your thoughts about the future of the...
Latest News

Northwest Vacation Rental Professionals Expands Vacation Rental Marketplace to Hawaii

Vince Perez -
"We are very excited for our NWVRP Hawaiian professional managers joining our marketplace network of professionally managed vacation homes. GreatHawaiiStays.com will provide even more...
Marketing

Return on Experience (ROE): The Future of Vacation Rental Marketing

Tyann Marcink -
As entrepreneurs in the small accommodations business, you’re likely well-versed in ROI. That’s Return on Investment, of course, and it’s a mindset that can...
Education

Win 2 VIP Tickets to the Vacation Rental World Summit in Lake Como, October 5-6 by Sharing Your Best #BookDirect Strategy

Amy Hinote -
We are looking for innovative and/or proven strategies property managers and hosts are using get more direct bookings. Share your best tactic, idea, or strategy...
Education

2019 Vacation Rental Data and Revenue Management Conference Photos and Videos

Amy Hinote -
The first Vacation Rental Data and Revenue Management Conference is in the books, and we wanted to share some photos from the event along...
Marketing

Five Keys to Responding to a Negative Online Review

Clark Twiddy -
In a time where social media has given us all a channel to be heard, the tone of our digital engagements seems to also...
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Education

Revenue Management Glossary for Vacation Rentals

Amy Hinote -
Revenue Management in the vacation rental industry is a discipline that is growing and developing at a fast pace. At VRM Intel, we collaborated...
Latest News

Message to Vacation Rental Management Companies: Don’t Give Up

Amy Hinote -
The vacation rental industry may be changing, but now is not the time to give up At VRM Intel, we receive regular emails and calls...
Marketing

Independent Vacation Rental Managers: Beat the Disruptors by Playing Your Game

Doug Kennedy -
Play to Your Strengths as a Local Vacation Rental Brand Like virtually all industries these days, the vacation rental (VR) business is experiencing a period...
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