As a former hospitality operator, Michelle has first-hand insight into the challenges facing hotels, resorts, and property managers. This gives her the background to understand how technology can help provide operators a more scalable, profitable, and efficient business.
Michelle helped to create the industry’s use of lead management and CRM, and her work has made a tremendous impact on many of the fastest growing and most respected hospitality organizations. She joined TravelNet Solutions in 2021 where she heads up revenue and marketing. TravelNet's ascension from a single product company, many years ago, to a market-leading technology company that offers a complete solution from creating consumer demand to managing all of a property’s operations, supported Michelle's personal goals to help the vacation rental industry to see all its potential.
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