• News
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
  • Marketing
  • Tech
  • OTAs
  • Customer Service
  • Regulations
  • Business
  • Housekeeping
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
VRM Intel
  • News
    • Leading Proptech Company Guesty Appoints David Aber as CFO
    • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
    • Rent Responsibly announces new partnerships and new virtual conference series
      Rent Responsibly Launches New 2022 Partnerships and a New Virtual Conference Series for VRMs and Others
    • Houses in Koko Head, Oahu, Hawaii
      Property Managers And Owners Sue Honolulu County Over Bill 41
    • Steamboat Springs, Colorado houses and condos below the ski runs in winter
      Steamboat Springs Bans Vacation Rentals in More Than Half of the City
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
    • 2022 Vacation Rental acquisitions from AvantStay, VTrips, Vacasa, Meredith, and more
      Who Sold? Here’s What We Know: 2022 Vacation Rental Management Acquisitions
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
    • “It’s like a short-term rental regulation pandemic.” 2022 Spring Vacation Rental Regulatory Trends + Fall Outlook
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
    • 5th Annual #BookDirect Guest Education Day, Feb 2: Why It Matters
  • Marketing
    • 5 Steps to Clean Up and Organize Your Vacation Rental Website
    • Moneyball for Vacation Rental Managers
    • 4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests
    • Why, When, and How to Upgrade Your Hospitality Software
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
  • Tech
    • How One Vacation Rental Firm Finally Solved the Trust Accounting Problem
    • Vacasa (VCSA) Stock Falls as Lock-up Period Expires
    • 5 Steps to Clean Up and Organize Your Vacation Rental Website
    • Front of the House, Meet the Back of the House
    • Why, When, and How to Upgrade Your Hospitality Software
  • OTAs
    • Vacasa (VCSA) Stock Falls as Lock-up Period Expires
    • 4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests
    • Stays Group and Touch Stay Announce Partnership that Strengthens The Vacation Rental Travel Ecosystem
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
    • Using Airbnb For Bookings Just Got Even More Risky with New Refund Policy
  • Customer Service
    • Leading Proptech Company Guesty Appoints David Aber as CFO
    • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
    • View of Waikiki from Diamond Head Park, Honolulu, Hawaii
      Honolulu City Council Bans Stays Under 90 Days Across Oahu
    • Are you a Visionary without an Integrator at Your Vacation Rental Management Company?
    • YOUR Memory Factory: Creating Lifetime Memories for Guests with those They Cherish Most
  • Regulations
  • Business
    • Leading Proptech Company Guesty Appoints David Aber as CFO
    • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
    • How One Vacation Rental Firm Finally Solved the Trust Accounting Problem
    • 2022 Vacation Rental acquisitions from AvantStay, VTrips, Vacasa, Meredith, and more
      Who Sold? Here’s What We Know: 2022 Vacation Rental Management Acquisitions
    • 5 Steps to Clean Up and Organize Your Vacation Rental Website
  • Housekeeping
    • Analysis: “Reinventing” Vacation Rental Management by Alex Nigg
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
    • Safety First: Evaluating and Addressing Safety Risks at Your Vacation Rentals
    • The Importance of the Guest Experience within Vacation Rental Operations: From the Back of the House to the Front
    • Passing the Torch: Meyer Vacation Rentals Transfers Ownership To The Next Generation
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
  • RSS

Sponsor News

Five Best Practices to Drive Direct Bookings

Five Best Practices to Drive Direct Bookings
mm
Xplorie Staff
January 8, 2020

To truly develop your brand requires building direct bookings. It’s critical for a vacation rental property management company to maintain a professional looking website, and all of your marketing efforts should work in alignment to drive traffic to your branded site. Here are five best practices you can use to accomplish the goal of driving direct bookings.

Website Optimization

Your website should define your brand, allow guests to make inquiries, offer value to drive conversions, and answer questions your guests have. Here are key elements to include on your website to help accomplish your goal:

  • Professional photography
  • Well-written unit descriptions
  • Location information
  • Key factors—price and offers
  • User reviews
  • Online booking capabilities
  • Speed and accessibility
  • Functionality across all devices
  • Blogging

 

Email Marketing

One of the most important marketing assets you have is the email list of prospects who inquire about your properties and your former guests. Email marketing is one of the most effective ways to build long-term relationships with guests.

  • Build your subscriber list
  • Encourage readers to engage
  • Make it personal
  • Keep your email out of spam folders
  • Make sure your emails are clean and crisp
  • Include links and calls to action
  • Make it easy to unsubscribe
  • Make email mobile friendly

 

Social Media Marketing

When properly utilized, channels such as Facebook, Instagram, Pinterest, and LinkedIn can be great sources for adding names to your email list, driving traffic to your website, and increasing direct bookings.

  • Have a plan
  • Determine which platforms suit you
  • Get to know your target audience
  • Market your properties via social media
  • Use photos, videos, and graphics
  • Prioritize quality over quantity
  • Work with the right tools
  • Follow conversations and respond

 

Paid Search

Use paid search (i.e. Adwords) to promote special events and offers, book slow rental periods, or drive traffic to your website. Unlike the low- or no-cost options, you will need to establish a budget first.

  • Understand how PPC works
  • Have defined conversion goals
  • Select your PPC channel
  • Perform detailed keyword research
  • Determine your PPC budget
  • Create compelling ad copy
  • Make sure your landing pages are relevant
  • Continue to test and optimize

 

Organic Search

It’s a marathon, not a sprint!

  • Identify your target keywords/keyword phrases
  • Perfect your on-page optimization
  • Develop your content strategy
  • Attract high-quality links
  • Monitor performance
  • Continue to optimize your SEO efforts

Acting on and implementing these five best practices can help you to build an effective marketing strategy and drive direct bookings for your properties. Most of these best practices can be accomplished for low or no cost and a small commitment of your time. The result, whether you choose to do it yourself or hire staff or third-party contractors, will be to drive direct booking and increase your revenues!

For more details and to read the full-length article, visit partner. xplorie.com/direct-bookings

Related Items#bookdirectguest activitiesguest servicesxplorie
View Comments (1)

1 Comment

  1. David Stansberry says:
    January 15, 2020 at 8:58 am

    What about listing on a 3rd party site that for the past 18 years have supported the VRM industry and allow travelers to Book Direct?
    We also optimize your property pages so month after month and year after year your property pages get better and better indexed across the search engines.
    High quality links – every property page has links back to your website that are sending you (traffic) qualified travelers – search engines love that.
    Still family owned and operated, so there are no CEO’s and upper management that are making millions off your hard work
    We are here to serve – your business

    Reply

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Sponsor News
January 8, 2020
mm
Xplorie Staff

Related Items#bookdirectguest activitiesguest servicesxplorie

More in Sponsor News

How One Vacation Rental Firm Finally Solved the Trust Accounting Problem

XimplifiJune 13, 2022
Read More

VTtrips Acquires Carolina Retreats, Silver Sands, Miss Kitty’s, and Tybee Vacation Rentals

Amy HinoteJune 7, 2022
Read More

Moneyball for Vacation Rental Managers

Brooke PfautzJune 6, 2022
Read More

Is now the best time to sell your vacation rental business?

Jacobie OlinJune 1, 2022
Read More

Front of the House, Meet the Back of the House

Lino MaldonadoMay 31, 2022
Read More

4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests

Jennifer PerezMay 26, 2022
Read More
Scroll for more
Tap

Sponsor News

  • How One Vacation Rental Firm Finally Solved the Trust Accounting Problem
    BusinessJune 13, 2022
  • VTtrips Acquires Carolina Retreats, Silver Sands, Miss Kitty’s, and Tybee Vacation Rentals
    BusinessJune 7, 2022
  • Moneyball for Vacation Rental Managers
    BusinessJune 6, 2022
  • Is now the best time to sell your vacation rental business?
    BusinessJune 1, 2022
VRM Intel
Calendar of Events
Videos & Whitepapers
VRMintel Magazine
Subscribe
Advertise
About Us
Authors
Contact Us

Recent News

  • Leading Proptech Company Guesty Appoints David Aber as CFO
    BusinessJune 21, 2022
  • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
    BusinessJune 21, 2022
  • Rent Responsibly announces new partnerships and new virtual conference series
    Rent Responsibly Launches New 2022 Partnerships and a New Virtual Conference Series for VRMs and Others
    Industry News for Vacation Rental ManagersJune 21, 2022
  • Houses in Koko Head, Oahu, Hawaii
    Property Managers And Owners Sue Honolulu County Over Bill 41
    Industry News for Vacation Rental ManagersJune 17, 2022

View Current Issue

VRMintel Copyright © 2016-17 | Click HERE to Subscribe | Privacy Policy | Disclaimer | Copyright | Jobs | Facebook | Twitter | LinkedIn

Average Length of Stay for Vacation Rentals Remains Largely Unchanged Over Last 3 Years
What Is My Company Worth? A Back-of-the Napkin Analysis

xxx videos

  • mamadas
  • redwap
  • free porn
  • porno gratis