The Vacation Rental Management Association (VRMA), in partnership with VRM Intel, presented the annual Excellence Awards during the 2025 VRMA International Conference at Caesars Forum in Las Vegas. The awards recognize individuals and organizations whose leadership, creativity, and community engagement continue to elevate the vacation rental industry.
The ceremony, hosted by VRM Intel’s Amy Hinote and Rebecca Chapman, celebrated a diverse group of honorees across multiple categories—from marketing and operations to diversity, inclusion, and advocacy—showcasing the enduring collaboration between VRMA and VRM Intel in highlighting excellence throughout the global short-term rental community.
Honoring Marketing Innovation
The Excellence Award for Best Property Management Marketing Campaign was presented to Seaside Vacations and Sales, whose 2025 campaign celebrated Chincoteague Island’s heritage through heartfelt storytelling and community-centered content. With a three-person in-house team producing a documentary and more than 350 original content pieces, Seaside demonstrated that property management marketing can be both emotionally resonant and commercially effective.
In the supplier category, Vacation Rental Formula Business School received the Excellence Award for Best Supplier Marketing Campaign for its SSTIR Crazy 2025 initiative. The gamified, five-week educational campaign turned professional development into a dynamic and interactive experience, blending storytelling, expertise, and real-world engagement. The campaign’s success underscored the organization’s commitment to innovation and education within the vacation rental sector.
Recognizing Community and Inclusion
The Community Impact Award went to Salty Dog Vacations, recognized for its purpose-driven approach to management and its lasting contributions to Daytona Beach. Under visionary leadership, the company has expanded to more than 100 properties while prioritizing responsible tourism, civic engagement, and economic revitalization. Through local partnerships and legislative advocacy, Salty Dog continues to model what it means to lead with purpose.
Casiola was named the recipient of the DEI Impact Award for its measurable commitment to diversity, equity, and inclusion. Through inclusive travel content, ongoing LGBTQ+ advocacy, and intentional representation in hiring and leadership, Casiola demonstrates that hospitality can be both transformative and empowering. The company’s consistent engagement—from Pride guides to Juneteenth celebrations—embodies a culture of belonging.
Operational Excellence and Emerging Leadership
The VRHP Housekeeping Team of the Year award was presented to Myrtle Beach Destinations for its extraordinary operational achievement in establishing a fully in-house housekeeping division. Within just 14 weeks, the team scaled to serve over 140 properties, maintaining a 95-percent or higher five-star cleanliness rating and earning the company a top national ranking on Comparent.com.
The Rising Star Award recognized Becca Madigan of PriceLabs for her contributions to revenue management education and her dedication to empowering operators through data-driven strategy. As leader of the company’s U.S. Solutions Consultants team, Madigan also lends her expertise through board leadership at Rev Prof and as co-host of RevLabs, inspiring others with her approachable, confidence-building style.
Championing Industry Advocacy
The evening concluded with the Advocate of the Year Award, presented to Scott Leggat, Director of Government Affairs and Advocacy at Inhabit IQ. Leggat was recognized for his tireless work in protecting and advancing the vacation rental industry nationwide. Spending nearly 70 percent of his year on the road, he has played a pivotal role in building local coalitions, uniting property managers, and helping communities resist restrictive legislation. His efforts have made a measurable impact, from preserving Oregon’s coastal short-term rentals to strengthening advocacy networks across the country.
A Continued Tradition of Excellence
Through the annual Excellence Awards, VRMA and VRM Intel reaffirm their shared commitment to honoring innovation, collaboration, and leadership within the global short-term rental community. Each recipient embodies the principles of creativity, service, and integrity that define the industry at its best.
As VRMA and VRM Intel continue this partnership, the Excellence Awards remain a hallmark of achievement—recognizing those who move the industry forward and inspire others to do the same.
