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Marketing

Strategically Working with OTAs in 2020

Michelle Marquis -
I have spent more than a decade in the hospitality industry learning and sharing how to capture more direct bookings with lower acquisition costs....
Marketing

Abandoned Bookings: Are PMs Losing Potential Customers during the Checkout Process?

Paul Hanak -
Cart abandonment. Such an ominous term. No company can really and truly get in the mind of consumers during their shopping experience. Amazon isn’t...
Marketing

The More You Know Expert Advice for Digital Success in 2020: A Panel Discussion with Bluetent’s Digital Marketing Team

Bluetent Staff -
By Brynn Flaherty, Andy Gaylord, Beryl Coulter, Jack Scherrer, and Alex Moshenskiy It’s 2020, and staying up-to-date on SEO trends should be on every vacation...
Latest News

Scott Breon steps down from Vacasa as Head of Revenue and Chief Analytics Officer

Amy Hinote -
Scott Breon, chief analytics officer and head of revenue at Vacasa, is leaving his position at the company, according to insider sources. Scott began with...
Education

Experience and Professionalism: Why They Matter in the Vacation Rental Industry

Ben Edwards -
I began my career in the vacation rental industry 20 years ago. As a kid out of college, I accepted a job with ResortQuest,...
News

Condo-World Acquires North Myrtle Beach’s CondoLux

Amy Hinote -
Condo-World Continues to Leverage Proprietary Technology and its Hybrid-OTA Model in 2020 Expansion Strategy Late last year, Condo-World, based in in North Myrtle Beach, South...
Latest News

Expedia shifts focus to direct consumer relationships: “SEO is not the future of our business”

Amy Hinote -
In a refreshingly clear-eyed and candid earnings call on Thursday, Expedia Group Chairman and senior executive Barry Diller and vice-chairman Peter Kern (who are...
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Marketing

Property Managers or Hospitality Providers?

Jeremiah Gall -
With the convergence of lodging types in the minds of consumers, traditional property managers are transitioning into hospitality providers. The role of vacation rental property...
Latest News

Vacasa names interim CEO as founder Eric Breon steps down

Amy Hinote -
Vacasa announced today it  has appointed Matt Roberts, former OpenTable CEO and independent Vacasa board director, as interim chief executive officer. This appointment follows...
Marketing

OTAs take on Google Vacation Rentals asking EU to investigate anti-competitive platform

Amy Hinote -
According to Bloomberg, Expedia Group Inc., TripAdvisor Inc. and more than 30 vacation rental providers asked the European Union to investigate how Google shows vacation rentals,...
Education

Naming Vacation Homes: 10 Advantages to Naming the Vacation Properties in Your Inventory

VRM Intel Staff -
Tara. Pemberley. House of the Seven Gables. Graceland. Oak Alley. Mount Vernon. The idea of naming homes isn’t new, but the practice seems to...
Latest News

SEO/SEM Disrupted: How Google Travel is Shaking up the Marketing Funnel

Amber Carpenter -
Our only certainty in the vacation rental industry is change, and 2019 did disappoint those who enjoy the adrenaline rush of disruption. Google Travel is...
Marketing

The Wild West and the Vacation Rental Industry

Amy Hinote -
The 2020s: This new decade will establish law, order, and professionalism for the vacation rental industry. The vacation rental industry is like the Wild West. Over...
Latest News

Three-Year Vacation Rental Performance: Average Daily Rate, Adjusted Occupancy, Adjusted RevPAR, and Average Booking Window across 12 Key Vacation Rental Regions

VRM Intel Staff -
Now that vacation rental managers and destinations are contributing source data, we are beginning to get a factual view of actual performance over the...
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Service

Setting Your Company Apart: Differentiating your vacation rental company from the competition with E.P.I.C. Hospitality™

Doug Kennedy -
Train hospitality through the heart and not the head by focusing on concepts such as empathy, patience, intuition, and compassion (EPIC). As I often say...
Education

VRM Intel Magazine Winter 2020 is Here!

VRM Intel Staff -
The Winter 2020 issue of VRM Intel Magazine is here. From the top of the marketing funnel to the gunk of deep cleans, this...
Sponsor News

Using Data to Make Better Business Decisions

Jack Newkirk -
Data can be a vacation rental management company (VRMC)’s best friend. However, it’s only useful if you’re looking at the right data for the...
Property Care

Homeowner Communications: Delivering and Communicating Deep Service Value to Homeowners

Jeremiah Gall -
Vacation rental managers have two distinct customers: guests and homeowners. The identity of a manager continues to evolve into that of a hospitality provider,...
Sponsor News

What Is My Company Worth? A Back-of-the Napkin Analysis

Jacobie Olin -
We are currently in an interesting time in the vacation rental industry for M&A transactions. From VC-backed companies to private equity (PE) firms, hotels,...
News

Relationship Building: Creating Cultures That Build Trust in Relationships

Ali Cammelletti -
The vacation rental industry has an amazing foundation, one built on relationships and communication, which is why I was drawn to the industry and...
Latest News

Average Length of Stay for Vacation Rentals Remains Largely Unchanged Over Last 3 Years

Amy Hinote -
Experts have been telling us for years that vacation rental guests are taking shorter vacations and that the average length of stay is shrinking....
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Marketing

Pricing Decisions for VRMs: Considering Levers and Constraints when Adjusting Pricing for Vacation Rentals

Anurag Verma -
Most people in the vacation rental industry are comfortable with the idea that prices and availability settings for vacation rentals should change depending on...
Education

Measure what Matters: Analytics Planning for 2020

Amber Carpenter -
We are all drowning in data, and most of us do not want to admit out loud that we aren’t quite sure where to...
Marketing

Opinion: Beverly Serral—I Went to Skift’s Short-Term Rental Summit and Here’s What Happened

Beverly Serral -
By Beverly Serral, cofounder and CEO of BESTNEST Attendee 1: I hope I hear a lot about master leases. Attendee 2: I hope I hear a...
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