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Marketing

Marketing

Direct Booking Case Study: How a Destin VRM Reduced Dependence on the OTAs by 52 Percent in Only Eight Months

Ann Marie Houlihan -
These Vacation Rental Managers Are Winning against the OTAs! Nancy Fox and Larry Synder have a strong sense of their brand, their guests, and what...
Marketing

Rethinking Communication for Smoother Operations and a Better Guest Experience

Jeremiah Gall -
With the push for quality and rising expectations of property owners and guests, vacation rental managers are working harder than ever. The job requires...
Education

How to Start a Podcast

Heather Bayer -
Boost Your Influence with a Travel Podcast Around 48 million Americans listen to podcasts every week. By any measure, that’s a lot of listeners. As...
News

Google Adds Vacation Rentals to Hotel Search

Amy Hinote -
Google has officially jumped into the vacation rental industry, leading to both excitement and trepidation among rental providers. To be quite candid, much is unknown....
Marketing

The Future of Brand Marketing

Vince Perez -
Expanding the Radius of Your Brand with Like-Minded Brand Amplification As we close out the first quarter of 2019, we are seeing continued changes that...
Marketing

Girl, Fix Your Website

Vanessa Humes -
Like thousands of ladies across the world, I thoroughly enjoyed Rachel Hollis’s book, Girl, Wash Your Face. If you’ve never read the book, it...
Marketing

Next Level Revenue Management from Red Awning’s Heather Richer

Heather Richer -
A Hotel Veteran’s Perspective             After working in the boutique hotel world for over 15 years with a specific focus on revenue management and distribution, I...
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Marketing

Online ROI Rescue: Using Google Analytics for Greater Success

Jodi Bourne -
Data. Analytics. Conversions. Oh My! If you are walking precariously along the yellow brick road of vacation rental marketing, these words are as scary as...
Marketing

Northeast Vacation Rental Professionals (NEVRP) partners with Fetch My Guest to launch NorthEastStays.com

Vince Perez -
NorthEastStays.com Released at Annual Conference on April 2nd.  Member companies can now advertise their properties directly to vacation rental travelers to drive more direct...
Latest News

The Transformation of Today’s Vacation Rental Industry: What is going on out there? By Simon Lehmann

Simon Lehmann -
If you can keep track of everything that is happening in our fast-transforming vacation rental industry, then you are a genius. Let’s face it, for...
Education

VRM Intel’s Spring Issue is Heading Your Way

Amy Hinote -
  The latest issue of VRM Intel Magazine is at the printer and heading your way soon, and here is a link to the digital...
OTAs

Expedia’s rebrand of VRBO to Vrbo leads to feedback and questions about the HomeAway brand

Amy Hinote -
Today, Expedia announced that it has rebranded VRBO.com to Vrbo.com and asks consumers to pronounce the marketplace name going forward as “ver-boh” instead of...
Marketing

5 Ways Vacation Rental Managers Can Increase Direct Bookings

Arthur Colker -
On the second #BookDirect Day in 2019, over 5 million travelers received emails with a social reach of 50 million+. about the advantages of...
Latest News

Making the case for Condo Hotels: Condo Hotels Seek Their Own Category

VRM Intel Staff -
By John Dalton Only a small percentage of the traveling public knows condo hotels exist. Many tourism insiders are unaware of the category, while others...
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Latest News

Distribution Strategies—The Big Picture

Michelle Marquis -
I once spoke at VRMA conferences about the changes, expense, and reality of OTAs coming into the vacation rental industry. Now we look back...
Latest News

Maximize Revenue with Transactional Content

VRM Intel Staff -
Content can often feel overwhelming to produce, but when written with intent, vacation rental managers have the incredible opportunity to boost their brand, integrate...
Latest News

Unlocking Travel for All: How VillaKey is Making Vacations Accessible for Families with Autism

Alexa Nota -
“I got an opportunity just a couple weeks ago to spend some time with one of our families in Orlando,” said Alice Horn, founder...
Latest News

Embracing the end-to-end guest experience: How Leslie Preston built Bachcare, New Zealand’s largest property management company

Alexa Nota -
In 2003, Leslie Preston bought a vacation rental home in Hahei, New Zealand, a small beach community in the Coromandel region. When she began...
Latest News

The Opportunities In Between: Capturing the Niche Markets Others Don’t

Alexa Nota -
There’s an old Irish blessing that goes, “May the holes in your net be no larger than the fish in it” (or so the...
Latest News

Niche Vacation Rental Listing Sites

Alexa Nota -
As a landslide of new technology and OTA expansion barrels down the slopes of the vacation rental industry, some opportunities for growth become buried...
Latest News

The 2019 Vacation Rental Management Web Store

Amy Hinote -
Vacation rental management websites have come a long way in the past decade. The addition of quotable rates, professional photos, advanced filtering, comparison shopping, mobile-friendly design, new...
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Latest News

Is it Time to Update Your Social Impact Strategy?

Lynn Thurston -
When a guest is considering renting a vacation home, purpose, cost, and location remain top considerations. Increasingly, however, guests, owners, prospective employees, and regulators are...
Education

Podcast Roundup: VRMs Light Up the Airwaves with Direct Booking Discussions

Alexa Nota -
Although the Second Annual #BookDirect Guest Education Day is winding to a close, vacation rental managers, homeowners, and industry influencers are keeping the discussion...
Latest News

UK Agency Addresses Misleading OTA Sales Tactics

Alexa Nota -
Updated February 6, 2019 with statements from Expedia and Booking.com. The UK’s Competition and Markets Authority (CMA) announced today it has taken action against Expedia,...
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