• News
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
  • Marketing
  • Tech
  • OTAs
  • Customer Service
  • Regulations
  • Business
  • Housekeeping
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
VRM Intel
  • News
    • Vermont Scraps State Rental Registry Attempt, Retries for Housing Programs and Local Rules
    • VRM Intel Live Conference Heads to Ozark Region to Investigate Area’s Massive Growth
    • Stays Group and Touch Stay Announce Partnership that Strengthens The Vacation Rental Travel Ecosystem
    • Waterfront homes in Surf City, NC
      How 1999’s NC Vacation Rental Act is a Model for Today’s Regulations
    • View of Waikiki from Diamond Head Park, Honolulu, Hawaii
      Honolulu City Council Bans Stays Under 90 Days Across Oahu
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
    • “It’s like a short-term rental regulation pandemic.” 2022 Spring Vacation Rental Regulatory Trends + Fall Outlook
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
    • 5th Annual #BookDirect Guest Education Day, Feb 2: Why It Matters
    • Simon Lehmann and Nicolas Galantini: Harnessing Industry Recovery
  • Marketing
    • Why, When, and How to Upgrade Your Hospitality Software
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
    • VRM Intel Live! events scheduled for Wilmington, Branson, Breckenridge, Tahoe, and SW Florida
    • The Rise of the Bespoke Experiences: New Challenges Bring Increased Opportunities for Revenue Managers
    • 5th Annual #BookDirect Guest Education Day, Feb 2: Why It Matters
  • Tech
    • Why, When, and How to Upgrade Your Hospitality Software
    • VTrips Acquires Southern Vacation Rentals
    • VRM Intel Live! events scheduled for Wilmington, Branson, Breckenridge, Tahoe, and SW Florida
    • The Rise of the Bespoke Experiences: New Challenges Bring Increased Opportunities for Revenue Managers
    • Analysis: “Reinventing” Vacation Rental Management by Alex Nigg
  • OTAs
    • Using Airbnb For Bookings Just Got Even More Risky with New Refund Policy
    • 5th Annual #BookDirect Guest Education Day, Feb 2: Why It Matters
    • Exclusive: Vacasa CEO Matt Roberts discusses IPO on first day of trading
    • Airbnb CEO Brian Chesky Predicts Travel Revolution: “Travel as we know it is never coming back.”
    • Skift Founder and CEO Rafat Ali Discusses Upcoming Skift Global Forum, Sep 21-23
  • Customer Service
    • Are you a Visionary without an Integrator at Your Vacation Rental Management Company?
    • YOUR Memory Factory: Creating Lifetime Memories for Guests with those They Cherish Most
    • OTAs: The End of Property Management as We Know It
    • Helping Your Guests Create Memories that Matter One Experience at a Time
    • The Value of Asking Questions to the Guest Experience, Your Work Environment & Beyond
  • Regulations
  • Business
    • How to Build a Strong Management Team
    • Why, When, and How to Upgrade Your Hospitality Software
    • VRM Intel Live Conference Heads to Ozark Region to Investigate Area’s Massive Growth
    • Waterfront homes in Surf City, NC
      How 1999’s NC Vacation Rental Act is a Model for Today’s Regulations
    • Over $400,000 Raised in Record-Breaking VRMA Advocacy Fundraising Campaign Kickoff
  • Housekeeping
    • Analysis: “Reinventing” Vacation Rental Management by Alex Nigg
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
    • Safety First: Evaluating and Addressing Safety Risks at Your Vacation Rentals
    • The Importance of the Guest Experience within Vacation Rental Operations: From the Back of the House to the Front
    • Passing the Torch: Meyer Vacation Rentals Transfers Ownership To The Next Generation
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
  • RSS

Education

Podcast Roundup: VRMs Light Up the Airwaves with Direct Booking Discussions

Podcast Roundup: VRMs Light Up the Airwaves with Direct Booking Discussions
mm
Alexa Nota
February 6, 2019

Although the Second Annual #BookDirect Guest Education Day is winding to a close, vacation rental managers, homeowners, and industry influencers are keeping the discussion going year-round. New resources pop up daily to help property managers build or maintain their OTA independence.

Among those resources are podcasts, many of which are becoming a popular primary source of continuing education for industry professionals. Here, VRM Intel rounded up several of these series and a selection of their episodes focused on driving direct bookings. All of them can be found on most podcast apps or directly on the websites listed in this article.

Unlocked

In the Unlocked podcast series, host Matt Landau of VRMB interviews property managers and other industry professionals in short episodes on one stand-out strategy or practice or longer episodes that dive deeper into the guts of their businesses. In episode 17 released today, Landau interviews Jeremiah Gall of Breezeway, a property care software. Gall also founded FlipKey and sold it to TripAdvisor, giving him an exclusive take on OTA independence. As Landau says in the episode introduction, “I got the chance to challenge Jeremiah with a pointed question that I had always sort of dreamed of asking a listing site executive. True to form, his answer flipped the next steps – the ‘where do we go from here’ – back on me.”

Listen to the episode here.

Vacation Rental Ninjas

One of the newest podcasts on the block is Vacation Rental Ninjas produced by ICND. Co-hosted by Paul Hanak, director of marketing, and David Thompson, director of social media, the series covers marketing, SEO, social media, website development, and other topics for vacation rental managers in half-hour segments. Episode two focuses on strategies to drive more direct bookings. One of their top recommendations (of many) is to focus on booking engine interface and interaction.

“This is probably the best tool you have in your arsenal for booking direct,” Thompson wrote in his show notes for VRM Intel. “You want the booking process to be as streamlined and easy as possible for the consumer. If you want to check out how well your booking engine works, get on your phone or computer and try and book a property. Or have someone else do it. See what steps you have to complete and ask yourself if the consumer would understand these steps.”

Listen to the full episode here.

Sarah and T

Sarah Bradford and Tim Cafferty have discussed marketing and distribution in several of the half-hour episodes in their podcast Sarah and T, but one episode from season one is entirely dedicated to four OTA independence strategies. At the time the podcast was recorded, Cafferty, who owns Outer Banks Blue in NC’s Outer Banks and Sandbridge Blue in Virginia Beach, said his OTA use was virtually nonexistent, whereas Bradford, who owns Winter Park Lodging Company and Steamboat Lodging Company in Colorado, was getting around 30 to 40 percent of reservations from OTAs. Together they provide balanced viewpoints on why driving more direct bookings is important for managers at any level of OTA independence. In this episode, they go through four main strategies:

  • Identify your independence or dependence by taking a close look at your data and non-OTA marketing strategy effectiveness
  • Encourage OTA leads to book directly with you by leveraging the branding opportunities the OTAs allow
  • Create a “book direct for lowest rate” campaign
  • Don’t let guests return to the OTAs and create loyalty

Listen to the complete episode here.

Related Article: Drop the Mic: A look behind the scenes with VRM podcasters Sarah Bradford and Tim Cafferty

Vacation Rental Success

Many of Heather Bayer’s Vacation Rental Success podcast hour-long episodes cover marketing and distribution strategies to help drive direct reservations, including episode 271 released today. In this episode, she speaks with Annie Switzer of the Say No to VRBO Service Fee Facebook group and Joe Godar of ivacationonline.com vacation rental software and regional listings sites Emerald Coast by Owner (ECBYO.com) and DestinFlorida.com. Together they discuss ways to reduce reliance on OTAs, such as focusing on making the direct booking process as easy as possible.

Additionally, the previous episode 270 covers seven alternative ways to promote a vacation rental business. Though they cater more to small or new property managers and individual homeowners, Bayer tips and ideas can serve large professional managers well, such as how to start their own podcasts.

Listen to both episodes on VacationRentalFormula.com.

Related Items#bookdirectAnnie SwitzerDavid Thompsondestinflorida.comdirect bookingecbyo.comfacebookFeaturedflipkeyheather bayericndivacationonline.comjoe godarmatt landauOTA independenceOTAsOuter Banks Bluepaul hanakpodcastingsandbridge blueSarah and TSarah Bradfordsay no to vrbo service feesteamboat lodging companyTim Caffertytripadvisorunlockedvacation rental formulavacation rental ninjasvacation rental successVRMBwinter park lodging company
View Comments (1)

1 Comment

  1. Pingback: Podcast Roundup: VRMs Light Up the Airwaves with Direct Booking Discussions - VRM Intel - Tech Zone News

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Education
February 6, 2019
mm
Alexa Nota

Alexa Nota is the co-founder and COO of Rent Responsibly. A journalist and marketer by trade, Alexa has served in many roles in the industry, including marketing director for a property management companies on North Carolina’s Outer Banks and Telluride, CO. She also served as vice president of VRM Intel where she reported on STR regulations around the country. Here she realized the need and passion for engaged local alliances and associations in order to create fair regulations and a secure home for vacation rentals in every destination's tourism economy. Together with David Krauss in 2019, she co-founded Rent Responsibly, a community-building and education platform for local vacation rental alliances. Learn more at RentResponsibly.org.

Related Items#bookdirectAnnie SwitzerDavid Thompsondestinflorida.comdirect bookingecbyo.comfacebookFeaturedflipkeyheather bayericndivacationonline.comjoe godarmatt landauOTA independenceOTAsOuter Banks Bluepaul hanakpodcastingsandbridge blueSarah and TSarah Bradfordsay no to vrbo service feesteamboat lodging companyTim Caffertytripadvisorunlockedvacation rental formulavacation rental ninjasvacation rental successVRMBwinter park lodging company

More in Education

VRM Intel Live Conference Heads to Ozark Region to Investigate Area’s Massive Growth

Amy HinoteMay 9, 2022
Read More

VRM Intel Live! events scheduled for Wilmington, Branson, Breckenridge, Tahoe, and SW Florida

Amy HinoteMarch 30, 2022
Read More

HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation

Sue JonesMarch 23, 2022
Read More

Skift Founder and CEO Rafat Ali Discusses Upcoming Skift Global Forum, Sep 21-23

Amy HinoteSeptember 18, 2021
Read More

Preview the 2021 DARM Conference Sessions, Aug 17 -18, Charleston, SC

Amy HinoteJune 27, 2021
Read More

3rd Annual Data and Revenue Management Conference is heading to Charleston, Aug 17 – 18, with new Distribution and Marketing Track

Amy HinoteMarch 29, 2021
Read More
Scroll for more
Tap

Sponsor News

  • PointCentral Announces Beta Launch of New Smart Noise Monitor™
    BusinessApril 8, 2022
  • VRM Intel Live! events scheduled for Wilmington, Branson, Breckenridge, Tahoe, and SW Florida
    BusinessMarch 30, 2022
  • Ximplifi Announces Investment from SpotX Co-founders Mike Shehan & Steven Swoboda
    BusinessMarch 28, 2022
  • Are you a Visionary without an Integrator at Your Vacation Rental Management Company?
    BusinessMarch 24, 2022
VRM Intel
Calendar of Events
Videos & Whitepapers
VRMintel Magazine
Subscribe
Advertise
About Us
Authors
Contact Us

Recent News

  • How to Build a Strong Management Team
    BusinessMay 17, 2022
  • Why, When, and How to Upgrade Your Hospitality Software
    BusinessMay 17, 2022
  • Vermont Scraps State Rental Registry Attempt, Retries for Housing Programs and Local Rules
    Industry News for Vacation Rental ManagersMay 13, 2022
  • VRM Intel Live Conference Heads to Ozark Region to Investigate Area’s Massive Growth
    BusinessMay 9, 2022

View Current Issue

VRMintel Copyright © 2016-17 | Click HERE to Subscribe | Privacy Policy | Disclaimer | Copyright | Jobs | Facebook | Twitter | LinkedIn

UK Agency Addresses Misleading OTA Sales Tactics
In the Eye of the Storm: Lessons Learned in the Wake of Hurricanes Florence, Michael, and Others

xxx videos

  • mamadas
  • redwap
  • free porn
  • porno gratis