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Industry News for Vacation Rental Managers

Niche Vacation Rental Listing Sites

Niche Vacation Rental Listing Sites
mm
Alexa Nota
February 27, 2019

As a landslide of new technology and OTA expansion barrels down the slopes of the vacation rental industry, some opportunities for growth become buried along the way. Vacation rental marketers who leave no stone unturned will find some of those opportunities in niche markets, narrowly carved subgroups based on interests, values, geographic fences, and micro-demographics.

Serving such tightly defined groups opens the door to new traveler sets, smaller but more lucrative markets, groups with a ton of demand but very little supply, or all of the above. It can supercharge marketing ROI as tactics become simultaneously cheaper and more effective with less competition, and it affords property managers the ability to more mindfully tailor inventory and owner selection for the best fit. Furthermore, zeroing in on a niche can also create a major advantage for property managers in driving direct bookings by being the expert for a niche group of travelers where OTAs can’t. 

But, serving a niche only works when its members can easily find and book the properties and experiences that meet their needs, so VRM Intel has compiled the following list of niche vacation rental listing sites. This list is not comprehensive and suggested additions are welcome in the comments. Don’t forget to connect with associations and travel agencies that specialize in your niche, too.

Read More: The Opportunities In Between: Capturing the Niche Markets Others Don’t

By Geographic Market:

30AHomeRentals.com

AlabamaVacationHomeRentals.com

AlaskaRentalPlaces.com

AZVR.com

CaliStays.com

CapeCodVacationRentals.com

CarolinaVacationHomeRentals.com

COVacationHomes.com

EmeraldCoastByOwner.com

FloridaRentalbyOwners.com

GeorgiaRentbyOwner.com

GLRBO.com

HawaiianIslandsVacationRentals.com

HawaiiChee.com

MDRBO.com

NevadaRBO.com

NewYorkRentalbyOwner.com

NJBookDirect.com

NortheastStays.com

NorthwestStays.com

Rent30A.com

RentDestinFL.com

RentFortWalton.com

RentGulfShoresAL.com

RentMichiganCabins.com

RentMinnesotaCabins.com

RentMontanaCabins.com

RentNewYorkCabins.com

RentOrangeBeachAL.com

RentPanamaCityBeach.com

RentPensacola.com

RentTennesseeCabins.com

RentWisconsinCabins.com

RentSkiBreckenridge.com

RentSkiSteamboat.com

SmokyMountains.com

SmokyMountainsbyOwners.com

StJohn-VillaRentals.com

TexEscapes.com

TNRBO.com

USVIVacationHomes.com

UTRBO.com

VacationNewEngland.com

VAVacationRentals.com

VHRDirect.com

WeNeedaVacation.com (Cape Cod, Martha’s Vineyard, Nantucket)

By Value/Interest Market:

Autism Travel: AutismTravel.com

Boat-Friendly Travel: BoatFriendly.com

Business Travel: CorporateHousingbyOwner.com

Cannabis Travel: BudandBreakfast.com, GreenTripz.com, 420TravelSpots.com

Disability Travel: WheelchairTraveling.com

Family Travel: Clanventure.com

Gay and Lesbian Travel: MisterBandB.com, GayHomestays.com, IGLTA.org

Healthcare Travel: TravelingHealthcareRentals.com

Luxury Travel: DreamExoticRentals.com, Boutique-Homes.com, TimeandPlace.com

Multiple Niches: NicheEscapes.com, TheVacationRentalGuide.com, VillaRental.com

Pet-Friendly Travel: BringFido.com, PetsWelcome.com, TripsWithPets.com, PetsPyjamas.com

Social Responsibility: BCorporation.net

Sports Travel: TripMVP.com, SpringTrainingVacationHomes.com, RentLikeAChampion.com

Related Itemsdirect bookinglisting sitesniche marketingOTAstarget marketingvacation rental distributionvacation rental marketing
View Comments (10)

10 Comments

  1. Nancy McAleer says:
    February 3, 2020 at 4:08 pm

    Great article to bring the attention of viable Niche Vacation Rental Sites to the forefront. A super way for savvy property managers to optimize their marketing mix and beat out their competition.

    Reply
  2. Mike Lawson says:
    August 6, 2019 at 4:42 pm

    Cabins serve for a great family vacation

    Reply
  3. Jessica Lerner says:
    July 24, 2019 at 8:41 am

    Great list of websites! Please add https://www.xplorie.com/ next time! Xplorie.com lists vacation rentals that offer free activities to guests every night of their stay. It’s a win-win-win website for guests, property managers, and activity providers! Although I may be a tad bias since I am in the marketing department at Xplorie. 🙂

    Reply
  4. Tim Krug says:
    March 25, 2019 at 8:59 am

    The Jersey Shore (NJ) has a couple of others.
    Long Beach Island : http://www.VacationRentalsLBI.com
    Wildwood : http://www.VacationRentalsWildwood.com
    All of NJ Shore : http://www.ShoreSummerRentals.com

    Reply
  5. StayTony says:
    March 19, 2019 at 7:39 pm

    Would love to see https://staytony.com included. Luxury corporate housing and furnished short-term rentals in Hollywood, Beverly Hills and Midtown Atlanta.

    Reply
  6. Justin / CEO @ SoCoastal says:
    March 5, 2019 at 6:16 am

    Excellent roundup, Alexa. Please don’t forget about SoCoastal (https://www.socoastal.com). We’re primarily based in the Myrtle Beach, SC area, but we specialize specifically in beach-based destinations.

    Reply
  7. Emerald Island Resort Orlando says:
    March 1, 2019 at 5:31 pm

    Excellent collection of sites. We are a resort rental near Disney World Orlando at http://www.emeraldislandrentals.com and offer our collection of rentals to guests directly without the middlemen. I will have to go through your list and leverage any possible opportunities for us to list.

    Thank you,
    Sri

    Reply
  8. Jim Reese says:
    February 28, 2019 at 9:02 pm

    Excellent list of niche sites! Would love to add WeNeedaVacation.com who lists rentals on Cape Cod, Martha’s Vineyard and Nantucket. In our early years, we thought of expansion opportunities and covered Florida rentals as well. But as OTA competition grew, we scaled back to focus solely on being a niche, book direct, rental site for the Cape & Islands.

    Reply
  9. Joe Godar says:
    February 28, 2019 at 4:22 pm

    We are also thrilled to have SMOKYMOUNTAINSBYOWNERS.COM serving the TN valley area!

    Reply
  10. Pingback: The Opportunities In Between: Capturing the Niche Markets Others Don’t - VRM Intel

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Industry News for Vacation Rental Managers
February 27, 2019
mm
Alexa Nota

Alexa Nota is the co-founder and COO of Rent Responsibly. A journalist and marketer by trade, Alexa has served in many roles in the industry, including marketing director for a property management companies on North Carolina’s Outer Banks and Telluride, CO. She also served as vice president of VRM Intel where she reported on STR regulations around the country. Here she realized the need and passion for engaged local alliances and associations in order to create fair regulations and a secure home for vacation rentals in every destination's tourism economy. Together with David Krauss in 2019, she co-founded Rent Responsibly, a community-building and education platform for local vacation rental alliances. Learn more at RentResponsibly.org.

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