The latest issue of VRM Intel Magazine is at the printer and heading your way soon, and here is a link to the digital version of the magazine for those who are ready to dive right in.
This Spring 2019 issue is full of articles that discuss the “why” behind industry dynamics and market changes. There is a lot of information in these pages, so I recommend taking some time on this one and sharing what you learn with your team. There are also several how-to articles that are pretty creative. As we move forward in 2019, one of the things we will look for in this second quarter will be booking pace for the summer. Last year saw mixed results with some destinations, like the Florida panhandle, which was really struggling to fill in its peak season. Will we see a rebound, or more evidence of a change in consumer behavior? It will also be interesting to watch revenue managers in action during the high season and see how their activity will affect overall ADR and stay value. And now we have comparative data sources that enable us to see a much broader picture of what is going on in the industry across destinations.
There are a lot of conferences this spring, so I look forward to seeing many of you over the next few weeks.
Thank you again for reading and hope to see you soon.
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