Vacation Rental Marketing

At Triptease’s Direct Booking Summit for the hotel industry in early October, Isaac Collazo, vice president of...

Northwest Vacation Rental Professionals (NWVRP) has partnered with Fetch My Guest to launch NorthwestStays.com, a vacation rental...

After hitting an industry event such as VRM Intel Live or taking a VRMA webinar, it’s easy for marketing professionals to leave crackling with energy about all the possibilities for their 2018 marketing plans. Who wouldn’t?! But then you sit down at your desk, look at your calendar and your budget, and...

It costs, on average, seven times more to sign a new customer than it does to retain...

The VR Mastered Boot Camp returns this fall to bring the educational series to vacation rental owners...

Targeting Facebook users can seem daunting if you’re unaware of their travel interests. Vacation rental companies once...

Is there any end in sight to the booking battle between hotels and OTAs? Can we at...

Building a Relationship Through Social Branding Brand loyalty rarely exists in today’s culture. In the vacation rental...

Nearly 70 percent of all reservations are driven by online channels, an incredible statistic from Phocuswright. From...

Today Bluetent, the vacation rental industry’s largest provider of website development and online marketing services, announced it has...

In its blog post, “10 Eye-Opening Email Marketing Stats You Need to Know,” Constant Contact estimates that...

Branding, they say, is everything. If you’re starting a company, one of the first things you’ll hear...

In September 2016, LeisureLink, a widely used channel management company, announced that it was ceasing operations and...

HomeAway remains the undeniable leader in delivering third-party revenue for core vacation markets in the United States....

Barcelona-based vacation rental software provider Lodgify announced today that it has secured a $5 million round of Series A funding,...

The national unemployment rate of 3.8 percent (as of May 31, 2018) is the lowest it has...

Recently, my wife and I spent our anniversary at a hotel on the Oregon coast. It was...

After hitting an industry event such as VRM Intel Live or taking a VRMA webinar, it’s easy...

As I listened to Simon Lehmann at the European VRMA Conference explain why he always brings a set...

There is no doubt that distribution and the increasing prevalence of online travel agencies (OTAs) have caused...

In the world of digital marketing, the “Big 4” dominates—SEO, PPC, email, and social media. For these...

Depending on whom you ask, marketing and public relations (PR) are either two distinct functions that don’t...

Are Google Hotel Ads the best way to grow your brand? Is this the answer to the...

Initially flying under the radar, Condo-World has rapidly expanded its reach and is now aggregating resort condominium...