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Property Care

Market Your Secret Weapon: Your Vacation Rental Housekeeping Department

Steve Craig -
The performance of a vacation rental manager’s (VRM’s) housekeeping department is more important to vacation home owners and guests than ever before. Owners and...
Latest News

Jon Gray, Mariano Dima Leave HomeAway

Amy Hinote -
As of Monday, HomeAway's chief revenue officer Jon Gray and chief marketing officer Mariano Dima are no longer with the company, indicating a change...
Education

VRM Intel Live! and VRHP Housekeeping Seminar Coming to Outer Banks, February 22 & 23

Amy Hinote -
VRM Intel Magazine is coming live to North Carolina's Outer Banks with advanced level education and information for vacation rental managers. VRM Intel Live! will be held on February 22 at...
Sponsor News

Bluetent Hires HomeAway’s Tom Clark as Support Manager

Amy Hinote -
Bluetent has bolstered its support team with the addition of industry veteran Tom Clark as Support Manager. Before joining Bluetent, Clark spent over 5...
Marketing

Conversion Goals and Tracking

VRM Intel Staff -
If you want to go the extra mile and prove to yourself that your email marketing strategies are working, configuring Google Analytics to track...
Service

The Economics of Really Knowing Your Vacation Rental Guests

VRM Intel Staff -
We put many price tags on guests. How much is a guest worth? How much did that guest cost? When guests become names with...
Marketing

Vacation Rental Marketing Success: You Can’t Measure What You Can’t See

VRM Intel Staff -
A decade ago, vacation rental owners and managers paid “listing sites” such as VRBO and Homeaway to accept their property information and use this...
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Marketing

Increase your Revenue with Lifecycle Marketing

VRM Intel Staff -
Lifecycle Marketing is the practice of communicating relevant information with prospects and customers according to their behavior or interaction with your business with the...
Marketing

Special Occasions: the Latest Emerging Trend in Vacation Rentals

VRM Intel Staff -
Marketing Tips for the Vacation Rental Industry By Camilo, Acosta, PayByGroup The vacation rental market suffers from a lack of industry-wide data, but a recent study...
Latest News

Part One: A Look Back at How the Marketing and Competitive Landscape Has Changed for Vacation Rental Managers

VRM Intel Staff -
Measuring Performance for Vacation Rental Management Companies Part One: A Look Back at How the Marketing and Competitive Landscape Has Changed for Vacation Rental Managers   For vacation...
Marketing

Are Banner Ads Working For You?

VRM Intel Staff -
There’s much debate over just what “native advertising” means. Talk to enough publishers, however, you’ll find agreement on one thing: it isn’t banner ads. The...
Service

How to Handle Negative Reviews Of Your Vacation Rental Property

VRM Intel Staff -
Don’t let negative reviews affect your vacation property rental bookings. Use them as a powerful marketing tool instead. By March 15, 2013 --You cannot please...
Marketing

Blue Tent Launches Guest Comminucations Tool

VRM Intel Staff -
By Chris Swain--ACE is an Automated, Customized Email marketing solution developed specifically for vacation rental companies by Blue Tent Marketing. It's fully integrated with...
Education

Last Day for Early Registration for Destination Summit in Denver, CO

VRM Intel Staff -
March 8, 2013 --Today is the last day to get early registration rates for the Destination Summit at the Magnolia Hotel in Denver, CO....
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Education

Save $100 On Conference Registration for your Vacation Rental Management Company

VRM Intel Staff -
April 1, 2013 --Don't miss out on the chance to improve your property management company, meet and learn from other property managers, and provide...
Latest News

New Jersey experiencing slow bookings due to Sandy

VRM Intel Staff -
AP --January 7, 2013 --By this point in winter, Sharon Roher would ordinarily be closing in on renting her two Seaside Heights properties for...
Latest News

Orbitz and New York State partner to use online video to attract tourism

VRM Intel Staff -
Research points to online video as an important source of inspiration in the travel planning process, prompting 45 percent of leisure travelers and 74...
Marketing

Checklist for your 2013 Search and Social Media Marketing for Vacation Rental Managers

VRM Intel Staff -
As online marketing continues to evolve, it is critical for your brand that you stay on top of search and social marketing tactics. Search...
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