As online marketing continues to evolve, it is critical for your brand that you stay on top of search and social marketing tactics. Search Mojo recently published their 2013 Search and Social Media Marketing Tactics Checklist, which includes 30 of the most important search and social media marketing tactics you cannot overlook in 2013.
A couple of new terms your team may not have encountered are:
1. Semantic markup
Although semantic markup has been a part of HTML since the beginning, few optimizers take advantage of the increased CTR it allows. Semantic markup is the use of HTML markup to reinforce the meaning of the information in webpages rather than merely to define its presentation (look). Semantic HTML is processed by regular web browsers as well as by many other user agents. CSS is used to suggest its presentation to human users.
Semantic markup can increase chances that information from your website will be highlighted in search engine results pages via rich snippets, attracting greater attention and clickthroughs. Search Engine Land’s Chris Smith gives more how-to information in 13 Semantic Markup Tips for 2013.
According to Google, remarketing with Google Analytics lets you tap into valuable insights about your website visitors who show an interest in your products and services. Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites on the Google Display Network. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers while they browse other websites. You can even show them a compelling message or offer that will encourage them to return to your site and complete a purchase.
Visual Data Systems (VDS) talks more about remarketing for vacation rentals in their blog post “2012 Pubcon Takeaways.”