All posts tagged "marketing"

While vacation rental managers have been dealing with pandemics, fires, and hurricanes, the short-term rental industry’s technology...

For many vacation rental companies, stability and routine flew out the window in mid-March—along with a significant...

The incredible return on investment achieved through email marketing means that a vacation rental company’s email subscriber...

Every year around this time, we think about how to position Barefoot in the vacation rental management...

I have spent more than a decade in the hospitality industry learning and sharing how to capture...

Cart abandonment. Such an ominous term. No company can really and truly get in the mind of...

By Brynn Flaherty, Andy Gaylord, Beryl Coulter, Jack Scherrer, and Alex Moshenskiy It’s 2020, and staying up-to-date...

Vacation rental professionals are heading to Tennessee in a few weeks for VRM Intel Live! Gatlinburg. The...

Tara. Pemberley. House of the Seven Gables. Graceland. Oak Alley. Mount Vernon. The idea of naming homes...

We are all drowning in data, and most of us do not want to admit out loud...

Occupancy has consistently been used as a staple indicator of performance for hoteliers and rental managers. Because...

This week, Knoxville-based Greater Sum Ventures (GSV) announced to its Vacation Brands and Property Brands teams that...

As entrepreneurs in the small accommodations business, you’re likely well-versed in ROI. That’s Return on Investment, of...

NorthEastStays.com Released at Annual Conference on April 2nd.  Member companies can now advertise their properties directly to...

Content can often feel overwhelming to produce, but when written with intent, vacation rental managers have the...

The Second Annual #BookDirect Guest Education Day, recurring on the first Wednesday in February, is set for...

The VR Mastered Boot Camp returns this fall to bring the educational series to vacation rental owners...

Depending on whom you ask, marketing and public relations (PR) are either two distinct functions that don’t...

In light of recent changes in the regulatory environment, at HomeAway, and across the industry, VRM Intel is...

Americans believe flying is more frustrating than five years ago, according to a new Morning Consult survey released today...

When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The...

We are sorry to say that if you aren’t using social media in your marketing plan, you...

Vacation rental owners and managers are preparing to fight back against the changes imposed on them over the past...

The above question was asked to several veteran managers this week at a meeting I attended.  It...