All posts tagged "marketing"

“We’re seeing lots of traffic, it’s not just converting.” How many times have you heard this? How many...

This past February, I pulled into the driveway of my Orlando vacation rental around 9:00 p.m. on...

  For a vacation rental manager, adding inventory is the best way to grow the value of...

The 2021 Spring-Summer VRM Intel Magazine is here, and this issue is packed with articles for vacation...

Property and guest safety are foundational to delivering five-star guest experiences. The pandemic has made this clearer...

There’s a push-pull situation emerging in vacation home rentals where operators must determine the right balance between...

If it’s possible to find a silver lining in the cloud that was 2020, the resilience of...

Yesterday, Airbnb held its first earnings call as a publicly traded company following the release of its...

In the vacation rental industry, 2020 was a story of haves and have-nots. For leisure vacation destinations...

Senior Director Travis Riner Shares Insight into Objectives, Growth, and Future Plans Marriott International jumped headfirst into...

During today’s Expedia Group earnings call, CEO Peter Kern and CFO Eric Hart told its investors that...

I think it was 2010 when I read a blog post titled, “SEO Is Dead,” written by...

The Fourth Annual #BookDirect Guest Education Day, recurring on the first Wednesday in February, is coming soon....

Happy New Year is probably the most underrated three words of the year, maybe the decade, okay,...

Knowledge of supply and demand is critical to any business. It determines nightly pricing, minimum stays, marketing,...

Property detail pages (PDPs) on your website, as well as the vacation property’s assets you provide to...

“Life moves pretty fast. If you don’t stop and look around once in a while, you could...

The Second Annual Data and Revenue Management (DARM) Master Class may be the quintessential illustration of the...

As most of my readers and clients in the vacation rental (VR) niche of lodging know, I...

Some History While extended stays or mid-term stays (these go by many names) have been a hot...

Building your brand can be a challenge in uncertain times, particularly when every week seems different, making...

Customer segmentation is the foundation for hotel revenue management, but it’s not talked about as much in...

Work From Home Fatigue As shelter orders persist across the country, many have started to experience fatigue...

“Email is dead,” we’ve heard this, but it’s simply not the truth. In fact, most companies that...