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TruPlace virtual tours featured on Today Show

VRM Intel Staff -
HGTV's  "Power Broker" and long time TruPlace client Mike Aubrey appeared on the Today Show this morning to discuss the importance of using quality...
Marketing

A lesson in pay per click from a hotel marketer

VRM Intel Staff -
How does the use of pay per click (PPC) for vacation rental managers compare and contrast to that of hotels? With the proliferation by...
Marketing

5 year trends in Memorial Day/summer travel

VRM Intel Staff -
Each year TripAdvisor releases results from its annual summer travel survey which measures travel intentions for Memorial Day weekend and the upcoming summer. We...
Marketing

Will Villas.com affect the vacation rental distribution landscape? Part 1 -Background

VRM Intel Staff -
Earlier this month Priceline-owned Booking.com launched Villas.com, a stand-alone vacation rental distribution website with a little over 150,000 listings. How will Villas.com affect vacation rental...
Latest News

VDS launches loyalty program for vacation rentals

VRM Intel Staff -
For years other industries including hotels/resorts, rental car companies, airlines, supermarkets and restaurants have implemented loyalty and guest retention programs while the vacation rental...
Latest News

What is a virtual tour, floor plan tour, 360 tour, etc.?

VRM Intel Staff -
Virtual tours, 360's, Panoramas, floor plan tours…the terminology used to describe ways to showcase properties online can be unclear and confusing. VRM Intel decided...
Latest News

TripAdvisor Acquires Vacation Home Rentals

VRM Intel Staff -
NEWTON, Mass., May 1, 2014 -- TripAdvisor, Inc. (NASDAQ: TRIP), today announced it has acquired Vacation Home Rentals, a Massachusetts-based vacation rentals website. Vacation Home...
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Latest News

HomeAway Q1: 8 things we learned from HomeAway’s earnings call

VRM Intel Staff -
HomeAway's stock price fell April 28 to $32.60, down from $48.90 in February of this year. However in last week's earnings call HomeAway reported...
Latest News

Is rate parity coming to the vacation rental industry?

VRM Intel Staff -
What is rate parity? In short, “rate parity” is offering the same rate with the same conditions for a particular room type, regardless of the...
Marketing

Do Interactive Floor Plans Impact Bookings?

VRM Intel Staff -
TruPlace, the vacation rental industry's leading provider of interactive floor plans, recently commissioned VRM Intel to conduct a 3rd party study designed to determine...
Marketing

Google AdWords Strategy: Using Competitors’ Brand Names to Drive Traffic

VRM Intel Staff -
Is using your competitors' brand name unacceptable in your Google AdWords strategy? Airbnb doesn't think so, and Google agrees. According to Google’s current policy bidding...
Marketing

OTA’s aren’t the enemy

VRM Intel Staff -
There are multiple opinion pieces pushing ways in which hoteliers can free themselves from online travel agencies and increase their own direct bookings. NB: This is...
Latest News

Fortune Looks at HomeAway and Airbnb

VRM Intel Staff -
On March 12, 2014, an interesting article released by Fortune titled Quietly Growing Up in Airbnb's Shadow, provides a unique perspective on the similarities...
Latest News

Rel=”Canonical” Tags: Saving SEO for Vacation Rental Managers?

VRM Intel Staff -
Rel="canonical" tags are used when duplicate content is present to let search engines (e.g. Google) know that the content on a page is not...
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Marketing

Why professional photos of your vacation rental are worth every penny

VRM Intel Staff -
It is said a picture is worth a thousand words. Most people are drawn to pictures and will judge their rental prospects predominantly on...
Latest News

HomeAway Acquires Glad to Have You

VRM Intel Staff -
HomeAway, Inc. (NASDAQ: AWAY), the world's leading online marketplace for vacation rentals, today announced that, through an all cash transaction, it has acquired Glad...
Latest News

4 Easy, Inexpensive Marketing Tactics to Help Gain a Competitive Advantage in 2014

VRM Intel Staff -
It’s a game of inches. It's an industry of pennies. These are two comments often made by professional vacation rental managers, who recognize that...
Latest News

Maxxton Drives Vacation Rental Reservations with its Direct Connection to Booking.com

VRM Intel Staff -
Maxxton, the largest provider of Hospitality Enterprise Resource Planning solutions for the vacation rental industry, supports Booking.com’s length of stay pricing tables to increase...
OTAs

Expedia Slow to Execute HomeAway Partnership

VRM Intel Staff -
Speed and innovation usually characterize successful and growing companies, but when it comes to the prospect of starting to offer HomeAway’s vacation rentals on...
Latest News

Big Changes at NAVIS

VRM Intel Staff -
NAVIS has made recent changes which are designed to both allow for rapid expansion and provide more specialized and personalized service to clients in...
Marketing

Content Marketing in 2014 for Accommodations Providers

VRM Intel Staff -
In 2013 searchers evolved the way they sought information over the Internet, and towards the end of the year, search engines released their updates...
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Marketing

Loyalty Marketing Webinar by Visual Data Systems

VRM Intel Staff -
Robert Gray & Susan DeCourcey from Visual Data Systems presented a live webinar yesterday entitled "Loyalty Marketing And The Vacation Rental Industry." For those...
Latest News

Southern Shores Realty’s Yield Management Gamble Pays Off Big – First of Its Kind in Vacation Rental Destination

VRM Intel Staff -
December 16, 2013 --In a rental promotion first of it’s kind on the Outer Banks of North Carolina, stakes were high and expectations unknown....
Latest News

3 Reasons HomeAway is not ready to be acquired …yet

VRM Intel Staff -
Earlier this week, Bloomberg Businessweek's Sarah Rabil discussed HomeAway's attractiveness as an acquisition target for online travel companies, such as Expedia and Priceline. The article...
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