TruPlace, the vacation rental industry’s leading provider of interactive floor plans, recently commissioned VRM Intel to conduct a 3rd party study designed to determine the actual impact of utilizing floor plan tours on reservations.
Data was retrieved from companies using floor plan tours on partial sets of their vacation rental inventory. We analyzed all guest reservations in 2013. The reservation metrics analyzed were: number of reservations, revenue per stay, number of nights, and booking lead time. These reservation metrics were cross referenced with property data including location and number of bedrooms, along with company-specific data criteria which was confidentially supplied to the participating companies.
The results were definitive.
Properties using floor plan tours on average booked 20% more reservations, 16% more nights, and 13% faster than properties without tours. In each subcategory analyzed the results were consistently higher, regardless of property type, size or location.
By Amy Hinote