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Vacation Rental Marketing

5 year trends in Memorial Day/summer travel

5 year trends in Memorial Day/summer travel
mm
VRM Intel Staff
May 23, 2014

Each year TripAdvisor releases results from its annual summer travel survey which measures travel intentions for Memorial Day weekend and the upcoming summer. We pulled the last 5 years of summer travel surveys from the TripAdvisor archives to explore shifts in traveler behavior.

 

 

Summer Leisure Travel

The number of respondents who intend to take a leisure trip this summer:

2010 2011 2012 2013 2014
91% 86% 86% 86% 89%

 

Summer Travel Trends Leisure

 

Memorial Day Travel

According to the 2010-2014 summer travel surveys, 34% of travelers plan to take a trip over Memorial Day weekend, up from 20% in 2010.

Of those, 74% say they will drive, and 31% say they will fly.

 

  2010 2011 2012 2013 2014
Driving 70% 66% 70% 56% 74%
Flying 29% 35% N/A 36% 31%

 

Summer Travel Trends Memorial Day

 

Hotels vs. Family/Friends vs. Vacation Rentals

Data wasn’t provided in the 2010 survey, but from 2011-2014 the following chart shows the percentage of travelers planning to stay in hotels, with friends or family, and in vacation rentals.

 

2011 2012 2013 2014
Stay in a hotel 66% 70% 70% 69%
Stay with friends 28% 31% 27% 26%
Stay in a vacation rental 18% 20% 20% 22%

 

Summer Travel Trends Accommodations

 

Type of Destination

In 2010-2012 the number one choice for destination type was a city. That shifted in 2013 when a beach vacation claimed the number one spot.

2010 2011 2012 2013 2014
City 53% 50% 58% 50% 42%
Ocean 45% 40% 41% 51% 45%
National Park N/A 18% 20% 23% 21%
Lake N/A 16% 18% 17% 17%

 

Summer Travel Trends Type

 

Spending Levels

More than a third of travelers surveyed (36%) said they will spend more on leisure travel this summer than last, up from 25% in 2013.

 

2010 2011 2012 2013 2014
Spend more than last year 31% 26% 27% 25% 36%
Spend same as last year 42% 42% 47% 53%  N/A

 

Summer Travel Trends Spending

 

Note: According to TripAdvisor, the number of respondents varied from 2010 through 2014 with a high this year at 2,500 and a low in 2013 of 1,200.

Summer Travel Trends Respondents

 

By Amy Hinote, VRM Intel

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Vacation Rental Marketing
May 23, 2014
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VRM Intel Staff

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