NAVIS has made recent changes which are designed to both allow for rapid expansion and provide more specialized and personalized service to clients in the vacation rental, hotel and resort industries.
NAVIS, who is known in the vacation rental industry for providing call center services and a highly touted reservation sales system, has recently launched a new suite of marketing automation products labeled NAVIS Reach, which includes an integrated CRM, an email marketing tool, an automated/lifecycle messaging solution, and a data mining platform.
“For the last 3 years our attention has been in creating and scaling new, integrated technology,” said Michelle Marquis, VP of Marketing & Strategic Initiatives. “Now we can focus on scaling our operational growth. Internally, we are calling it ‘Organizing for Success.'”
As a result, NAVIS will be adding to its global client-facing team and expanding into offices in Orlando. To better serve their customers, client advocates will be closely aligned in industry and region-specific expertise with each client they support. Specialists will be added to maximize benefits from new and existing products, and product management positions are being created to optimize enhancement and integration implementation.
“We have always been client-centric, but now we are literally going to be closer to our clients,” said Marquis. “I am very excited to have the chance to help NAVIS continue to grow in a great, smart and thoughtful way!”
NAVIS will host the 2014 NAVIS Leaders Conference in Orlando Feb. 20-21, 2014 at the Orlando World Center Marriott.