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Marketing

Steps for Getting Started with Big Data for Vacation Rental Managers

VRM Intel Staff -
Powerful data mining tools for vacation rental managers are being created (i.e. NAVIS) enabling you to analyze your performance in ways previously unimagined. But with...
Latest News

Barefoot’s Yarbrough questions Brent Bellm about HomeAway’s closed communication initiatives

VRM Intel Staff -
Claiborne Yarbrough from Barefoot Technologies sat down with HomeAway COO Brent Bellm at the VRMA Annual Conference in San Diego to discuss HomeAway's closed...
OTAs

PM insight from HomeAway’s Third Quarter Earnings Call

VRM Intel Staff -
In HomeAway’s Q3 earnings call yesterday, CEO Brian Sharples made comments and answered questions that give some insight into HomeAway’s plans for 2015 and...
Latest News

Vacation Rental Road Trip! One year…all vacation rentals.

VRM Intel Staff -
By Amy Hinote, Editor and Founder, VRM Intel -Road trip! Starting November 1, I am taking VRM Intel on the road visiting professional vacation...
Marketing

Amy Africa -Mobile-Schmobile: 6 Sure-Fire Tips on How You Can Improve Your Mobile Strategy Today!

VRM Intel Staff -
When I began my internet career, my first “legitimate” email address was a CompuServe number. Back then, if you told someone you were doing work on...
Latest News

Recap: HomeAway’s RezFest 2014

VRM Intel Staff -
All those summer guests have packed up and headed home. School is in session, and the gorgeous fall weather is inviting you outside. Seems like...
Latest News

Burr White reports $300k+ in new revenue using NAVIS Reach

VRM Intel Staff -
If a vacation rental management colleague told you they had a new marketing system that generated $300,000 in two months, how interested would you be? Numbers...
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Marketing

Marketing and Marketing Technology Companies for Vacation Rentals

VRM Intel Staff -
  Bluetent: Bluetent is a digital agency specializing in the vacation rental, resort, travel and tourism industries, providing strategic consulting, brand design, web development, email marketing,...
Latest News

2015 Marketing Plan and Budget Creation hands-on bootcamp to be held at 2014 VRMA Annual Conference

VRM Intel Staff -
This year, the 2014 VRMA Annual Conference will feature a post-Conference Bootcamp Session in San Diego on Wednesday, Oct. 29 from 1-5 p.m. entitled DIY Marketing Plan...
Latest News

Is Expedia about to sell?

VRM Intel Staff -
Expedia is trading up today as unconfirmed rumors circulate about a possible bid by Alibaba, who last week raised over $22 billion in their...
Marketing

HouseTrip founders quit amid restructuring and staff redundancies

VRM Intel Staff -
A major restructuring and shift in strategy is expected to lead to a widespread axing of staff at vacation rental brand HouseTrip. The company says...
Marketing

HomeAway/Expedia partnership moves to next level

VRM Intel Staff -
The long-awaited Expedia partnership with HomeAway, which had its beginnings in a beta in February, went live today, with HomeAway property managers and owners...
Latest News

Priceline.com CMO on Villas.com and Airbnb

VRM Intel Staff -
Priceline.com CMO Brett Keller described Villas.com as a marketing campaign for Booking.com in a session for vacation rental managers at the 2014 LiveRez Partner...
Latest News

Priceline.com CMO talks vacation rentals

VRM Intel Staff -
Today Priceline.com CMO Brett Keller addressed attendees at the 2014 LiveRez Partner Conference in Boise, ID and talked about branding, increasing conversion rates, creating...
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Education

eBook: ResortQuest and Building a National Brand for Vacation Rentals

VRM Intel Staff -
All predictors pointed to success in building a national brand for the fast-growing vacation rental segment, so what happened at ResortQuest? And is the...
Latest News

Priceline.com Chief Marketing Officer Brett Keller to Give Keynote Speech at the 2014 LiveRez Partner Conference

VRM Intel Staff -
The chief marketing officer for the world’s largest travel company set to speak at the vacation rental technology leader’s inaugural partner conference   EAGLE, Id. ––...
Marketing

…And this is why I never talk about Airbnb by Matt Landeau

VRM Intel Staff -
By Matt Landeau, Vacation Rental Marketing Blog Over the past 4 years, I’ve written a total of 277 posts on this blog, all designed to...
Marketing

Listing pages vs property pages: What do they know that you don’t?

VRM Intel Staff -
Vacation rental distribution sites, such as HomeAway, FlipKey and Airbnb, spend a significant amount of time and money testing and optimizing the design of...
Marketing

Listing pages vs property pages: What we can learn

VRM Intel Staff -
What are vacation rental managers doing to optimize their property pages for better conversion? We reached out to several website designers in the vacation...
Marketing

Listing pages vs property pages: What vacation rental managers do better

VRM Intel Staff -
The effort the big distribution players are putting into improving the conversion rates on their listing pages provides property managers with areas of opportunity....
Marketing

Google to rank sites with encryption higher

VRM Intel Staff -
Earlier this week in a move to make the Internet more safe and secure for users, Google announced it is adding website encryption to...
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Latest News

HomeAway names new CMO

VRM Intel Staff -
HomeAway today named Visa's Mariano Dima as chief marketing officer (CMO). In this position, Dima will oversee all global marketing, corporate communications and brand initiatives. As...
Marketing

Zooming in on HDR photography

VRM Intel Staff -
HDR Photography or, what's commonly referred to as 'Fusion' photography, is ranking very high on the popularity chart nowadays. For those of you unfamiliar, HDR...
Latest News

HomeAway hits unprecedented 1 million listings

VRM Intel Staff -
With over 1 million listings, HomeAway has the most inventory of any vacation rental site worldwide. By Faith Merino As the mom of a two-year-old and...
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