• News
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
  • Marketing
  • Tech
  • OTAs
  • Customer Service
  • Regulations
  • Business
  • Housekeeping
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
VRM Intel
  • News
    • Arizonans for Responsible Tourism Pregame Prep Campaign
      Arizonans for Responsible Tourism Hosts Super Bowl Preparedness Campaign for Vacation Rental Operators
    • vacation-rentals-housing-vrm-intel
      Carrots and sticks: Vacation rentals and the creation of affordable, workforce housing
    • Woman dropping off a ballot
      2022 Election Results of Vacation Rental Ballot Measures
    • Recession-Proofing Your Vacation Rental Business
    • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
    • Recession-Proofing Your Vacation Rental Business
    • 2022 Vacation Rental acquisitions from AvantStay, VTrips, Vacasa, Meredith, and more
      Who Sold? Here’s What We Know: 2022 Vacation Rental Management Acquisitions
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
    • “It’s like a short-term rental regulation pandemic.” 2022 Spring Vacation Rental Regulatory Trends + Fall Outlook
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
  • Marketing
    • Recession-Proofing Your Vacation Rental Business
    • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    • board meeting in presentation room
      Tourism Boards and DMOs Offer Seat at the Table for Vacation Rentals
    • Geotargeting & SEM: A How-To Guide on Spending Less & Getting More
    • All About the Data: Predictive Indicators with Jason Sprenkle
  • Tech
    • Recession-Proofing Your Vacation Rental Business
    • Geotargeting & SEM: A How-To Guide on Spending Less & Getting More
    • All About the Data: Predictive Indicators with Jason Sprenkle
    • PriceLabs Announces $30 Million Investment from Summit Partners
    • Ximplifi Adds Owner Portal to Automation Suite for Short Term Rental Accounting
  • OTAs
    • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    • Blue Star Acquires Majority Stake in TravelNet Solutions
    • Vacation Rental Data and Revenue Management Conference, DARM 2022, Nashville
      Sessions Details for Upcoming Vacation Rental Data and Revenue Management (DARM) Conference: Livestream/Video Tickets Available
    • Vacasa (VCSA) Stock Falls as Lock-up Period Expires
    • 4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests
  • Customer Service
    • Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?
    • Leading Proptech Company Guesty Appoints David Aber as CFO
    • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
    • View of Waikiki from Diamond Head Park, Honolulu, Hawaii
      Honolulu City Council Bans Stays Under 90 Days Across Oahu
    • Are you a Visionary without an Integrator at Your Vacation Rental Management Company?
  • Regulations
    • vacation-rentals-housing-vrm-intel
      Carrots and sticks: Vacation rentals and the creation of affordable, workforce housing
    • Woman dropping off a ballot
      2022 Election Results of Vacation Rental Ballot Measures
    • voters at a polling center voting
      Dozens of Vacation Rental Ballot Measures Heading to Voters this November
    • board meeting in presentation room
      Tourism Boards and DMOs Offer Seat at the Table for Vacation Rentals
    • Arizona state flag outside the legislature buildings at the state capitol
      Arizona Legislature Passes Measure to Restore Some Power to Cities
  • Business
    • Recession-Proofing Your Vacation Rental Business
    • Geotargeting & SEM: A How-To Guide on Spending Less & Getting More
    • All About the Data: Predictive Indicators with Jason Sprenkle
    • PriceLabs Announces $30 Million Investment from Summit Partners
    • Ximplifi Adds Owner Portal to Automation Suite for Short Term Rental Accounting
  • Housekeeping
    • Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?
    • Analysis: “Reinventing” Vacation Rental Management by Alex Nigg
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
    • Safety First: Evaluating and Addressing Safety Risks at Your Vacation Rentals
    • The Importance of the Guest Experience within Vacation Rental Operations: From the Back of the House to the Front
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
  • RSS

Industry News for Vacation Rental Managers

Burr White reports $300k+ in new revenue using NAVIS Reach

Burr White reports $300k+ in new revenue using NAVIS Reach
mm
VRM Intel Staff
October 2, 2014

If a vacation rental management colleague told you they had a new marketing system that generated $300,000 in two months, how interested would you be? Numbers like this are being reported by a group of companies that recently installed NAVIS Reach.

“We used NAVIS Reach for 71 days and generated $329,000 in new bookings,” said Craig Batley, owner of Burr White, a vacation rental company in Newport Beach, Calif.

Another NAVIS client, TradeWinds in Florida, uses NAVIS 360 CRM and Reach messaging technology to make guests feel special before they arrive. Chris Serfustini, TradeWinds’ electronic marketing manager, said, “NAVIS Reach email campaigns generated more than $2 million for TradeWinds through July 2014 with an open rate of 22%. Our resort’s revenue proves that guests respond well to personalized messaging.”

NAVIS Reach is a CRM marketing tool that increases revenue for vacation rental managers. Reach mines and combines guest, and prospective-guest data from separate system databases to create narrowly segmented marketing lists. These effective lists include household personas that combine attributes, behaviors and preferences, all customizable. Multiple contacts living at the same address can be put into one household for consistent messaging. Reach uses the data to design, create and execute highly effective, targeted email campaigns and track campaign results in real time.

Burr White is on track to make $500K to $1M in new revenue

Craig Batley at Burr White reports, “NAVIS Reach has already paid for itself. We are on track to make $500K to $1M in new revenue the first year. We use Reach to contact people who have ‘paid and stayed’ as well as those who have only inquired. We ran 16 campaigns in August and September. Most of our $300,000+ in new bookings would not have been generated without NAVIS Reach. We have a 25% click-through rate with Reach emails. This made significant revenue for our company.”

 

Conversions increased 20%, open rates are up 25% with NAVIS Reach

“TradeWinds implemented NAVIS Reach in early 2014. Reach email campaigns generated more than $2 million since then. It provides everything I asked for in an automated email marketing and tracking system,” said Serfustini. “The system automates all the tasks for our campaigns. We aggregate contact leads from different data sources like our PMS and lists from the chamber of commerce. We use NAVIS Reach to send the ‘first-touch’ message without an offer to people who have not stayed before. If they open the message for more information, the system automates a follow-up message with a targeted offer.”

Once a week TradeWinds uses Reach to send automatic emails to people who have not booked in the seven days since it first contacted them. Serfustini said, “Seven days is the best time to follow up, and guests value our attention; Reach automates this process. The open rate for Reach emails has increased 25% over the normal ‘eblast’ process. Conversion increased 20%.”

 

Zehnder’s of Frankenmuth, Michigan, a four-season family vacation destination; installed NAVIS Reach in August 2014. “The system integrates the property management systems’ databases for our hotels and waterpark – Zehnder’s Splash Village. NAVIS Reach is very effective and gives us an ROI on each of our email blast promotions. We could not measure how well our email promotions are doing without it,” said Terri McNutt, Zehnder’s Assistant IT Director. “We use NAVIS Reach to build custom emails with links that request specific action. It has been very successful for our company.”

“The Reach multi-database CRM solution is a guest-centric messaging and marketing system that drives more demand,” says Michelle Marquis NCP, NAVIS vice president marketing & strategic initiatives. “Reach reveals how guests want to be communicated with and viewed by a property operator. People value promotions that speak to their interests and respect their time.”

Marquis noted that each guest has his or her own unique booking decision process. “The hospitality business is not about technology, it is about people. If you recognize your clients as people with unique interests – not as prospects – they respond. NAVIS Reach proves this at the bottom line.”

Related Items
Click to add a comment

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Industry News for Vacation Rental Managers
October 2, 2014
mm
VRM Intel Staff

Related Items

More in Industry News for Vacation Rental Managers

Arizonans for Responsible Tourism Pregame Prep Campaign

Arizonans for Responsible Tourism Hosts Super Bowl Preparedness Campaign for Vacation Rental Operators

Alexa NotaJanuary 18, 2023
Read More
vacation-rentals-housing-vrm-intel

Carrots and sticks: Vacation rentals and the creation of affordable, workforce housing

Alexa NotaDecember 6, 2022
Read More
Woman dropping off a ballot

2022 Election Results of Vacation Rental Ballot Measures

Paris AchenNovember 11, 2022
Read More

Recession-Proofing Your Vacation Rental Business

Sarah DuPreOctober 18, 2022
Read More

How to Increase Your Occupancy in a Competitive Market through Monthly Rentals

Sean BeckhamSeptember 16, 2022
Read More

Guesty Raises Additional $170 Million in Series E to Expand Internationally and to New Verticals

Amy HinoteAugust 16, 2022
Read More
Scroll for more
Tap

Sponsor News

  • Recession-Proofing Your Vacation Rental Business
    BusinessOctober 18, 2022
  • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    Industry News for Vacation Rental ManagersSeptember 16, 2022
  • PriceLabs Announces $30 Million Investment from Summit Partners
    BusinessAugust 5, 2022
  • Ximplifi Adds Owner Portal to Automation Suite for Short Term Rental Accounting
    BusinessAugust 4, 2022
VRM Intel
Calendar of Events
Videos & Whitepapers
VRMintel Magazine
Subscribe
Advertise
About Us
Authors
Contact Us

Recent News

  • Arizonans for Responsible Tourism Pregame Prep Campaign
    Arizonans for Responsible Tourism Hosts Super Bowl Preparedness Campaign for Vacation Rental Operators
    Industry News for Vacation Rental ManagersJanuary 18, 2023
  • vacation-rentals-housing-vrm-intel
    Carrots and sticks: Vacation rentals and the creation of affordable, workforce housing
    Industry News for Vacation Rental ManagersDecember 6, 2022
  • Woman dropping off a ballot
    2022 Election Results of Vacation Rental Ballot Measures
    Industry News for Vacation Rental ManagersNovember 11, 2022
  • Recession-Proofing Your Vacation Rental Business
    BusinessOctober 18, 2022

View Current Issue

VRMintel Copyright © 2016-17 | Click HERE to Subscribe | Privacy Policy | Disclaimer | Copyright | Jobs | Facebook | Twitter | LinkedIn

2015 Marketing Plan and Budget Creation hands-on bootcamp to be held at 2014 VRMA Annual Conference
Recap: HomeAway’s RezFest 2014

xxx videos

  • mamadas
  • redwap
  • free porn
  • porno gratis