• News
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
  • Marketing
  • Tech
  • OTAs
  • Customer Service
  • Regulations
  • Business
  • Housekeeping
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
VRM Intel
  • News
    • Arizonans for Responsible Tourism Pregame Prep Campaign
      Arizonans for Responsible Tourism Hosts Super Bowl Preparedness Campaign for Vacation Rental Operators
    • vacation-rentals-housing-vrm-intel
      Carrots and sticks: Vacation rentals and the creation of affordable, workforce housing
    • Woman dropping off a ballot
      2022 Election Results of Vacation Rental Ballot Measures
    • Recession-Proofing Your Vacation Rental Business
    • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
    • Recession-Proofing Your Vacation Rental Business
    • 2022 Vacation Rental acquisitions from AvantStay, VTrips, Vacasa, Meredith, and more
      Who Sold? Here’s What We Know: 2022 Vacation Rental Management Acquisitions
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
    • “It’s like a short-term rental regulation pandemic.” 2022 Spring Vacation Rental Regulatory Trends + Fall Outlook
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
  • Marketing
    • Recession-Proofing Your Vacation Rental Business
    • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    • board meeting in presentation room
      Tourism Boards and DMOs Offer Seat at the Table for Vacation Rentals
    • Geotargeting & SEM: A How-To Guide on Spending Less & Getting More
    • All About the Data: Predictive Indicators with Jason Sprenkle
  • Tech
    • Recession-Proofing Your Vacation Rental Business
    • Geotargeting & SEM: A How-To Guide on Spending Less & Getting More
    • All About the Data: Predictive Indicators with Jason Sprenkle
    • PriceLabs Announces $30 Million Investment from Summit Partners
    • Ximplifi Adds Owner Portal to Automation Suite for Short Term Rental Accounting
  • OTAs
    • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    • Blue Star Acquires Majority Stake in TravelNet Solutions
    • Vacation Rental Data and Revenue Management Conference, DARM 2022, Nashville
      Sessions Details for Upcoming Vacation Rental Data and Revenue Management (DARM) Conference: Livestream/Video Tickets Available
    • Vacasa (VCSA) Stock Falls as Lock-up Period Expires
    • 4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests
  • Customer Service
    • Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?
    • Leading Proptech Company Guesty Appoints David Aber as CFO
    • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
    • View of Waikiki from Diamond Head Park, Honolulu, Hawaii
      Honolulu City Council Bans Stays Under 90 Days Across Oahu
    • Are you a Visionary without an Integrator at Your Vacation Rental Management Company?
  • Regulations
    • vacation-rentals-housing-vrm-intel
      Carrots and sticks: Vacation rentals and the creation of affordable, workforce housing
    • Woman dropping off a ballot
      2022 Election Results of Vacation Rental Ballot Measures
    • voters at a polling center voting
      Dozens of Vacation Rental Ballot Measures Heading to Voters this November
    • board meeting in presentation room
      Tourism Boards and DMOs Offer Seat at the Table for Vacation Rentals
    • Arizona state flag outside the legislature buildings at the state capitol
      Arizona Legislature Passes Measure to Restore Some Power to Cities
  • Business
    • Recession-Proofing Your Vacation Rental Business
    • Geotargeting & SEM: A How-To Guide on Spending Less & Getting More
    • All About the Data: Predictive Indicators with Jason Sprenkle
    • PriceLabs Announces $30 Million Investment from Summit Partners
    • Ximplifi Adds Owner Portal to Automation Suite for Short Term Rental Accounting
  • Housekeeping
    • Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?
    • Analysis: “Reinventing” Vacation Rental Management by Alex Nigg
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
    • Safety First: Evaluating and Addressing Safety Risks at Your Vacation Rentals
    • The Importance of the Guest Experience within Vacation Rental Operations: From the Back of the House to the Front
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
  • RSS

Vacation Rental Marketing

Listing pages vs property pages: What we can learn

Listing pages vs property pages: What we can learn
mm
VRM Intel Staff
August 11, 2014

What are vacation rental managers doing to optimize their property pages for better conversion? We reached out to several website designers in the vacation rental industry, and the response was surprisingly limited. One website design company which specializes in vacation rental websites said, “Our layouts are based on experience, but we don’t have any tracked statistics to back them up.”

This is Part 2 of a series on Listing Pages vs. Property Pages

Part 1: Listing pages vs property pages: What do they know that you don’t?

Part 3: Listing pages vs Property Pages: What vacation rental managers can do better

 

With limited time and resources, property managers can take some cues from what the large online competitors are doing.

Here are a few must-have features which are being incorporated by top-tier listing sites.

 

Updated Calendars, Quoteable Rates and Online Booking

As a vacation rental manager having updated calendars with quoteable rates and real-time online booking is mandatory in today’s ecommerce environment. Most property managers have this nailed down, but it needs to be said. If you don’t have it, get it.

 

Mobile friendly design

From a development perspective, it isn’t as hard as it seems, but the big listing sites have spent millions making this happen. Creating a property page design while maintain intuitive functionality is key to performance success with vacation rental property pages.

 

Professional Photos

One of the criteria for HomeAway in their algorithm is the number of photos. They recommend 24 professional photos per property. Intercoastal design did some heat map testing on their clients’ property pages.

 

Property Page Heat Mapping

 

According to Intercoastal Designs’s David Hutnick, “Pages with bright colorful professional photographs kept people’s attention much longer than pages without. We also saw a very high image click through rate on pages where you could click on an image that opened another page. In fact visitors seem to ignore the top navigation if there was beautiful photo of a property they could click on. When we compared the number of clicks between property listings that used professional photographs versus the properties that used their own photos, studies (via Flipkey) have shown a 159% increase in traffic for listings that used professional photographs.

 

Reviews

According to TripAdvisor, 80% of travelers say they are significantly more likely to book a rental if they can read reviews from past guests.

“The importance of reviews should never be underestimated,” said Matt Hoffman, founder at InstaManager and Sales and Business Development Director at Real Page. “Online reviews provide transparency into the product being evaluated, in this case, vacation rentals. The listing page or property page is the ‘storefront’ for every vacation rental. The experience you portray and the quality of data you use to market this product is further validated by reviews. It allows the consumer to do your marketing for you by giving them a voice, which in turn creates customer loyalty.”

Matt Hoffman will be presenting a session about reviews at the 2014 VRMA Annual Conference in San Diego, Oct. 26-29.

 

Part 3: What vacation rental managers can do better than listing sites

Resource: Vacation rental property page checklist

By Amy Hinote

 

 

Related Items
Click to add a comment

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Vacation Rental Marketing
August 11, 2014
mm
VRM Intel Staff

Related Items

More in Vacation Rental Marketing

Recession-Proofing Your Vacation Rental Business

Sarah DuPreOctober 18, 2022
Read More

How to Increase Your Occupancy in a Competitive Market through Monthly Rentals

Sean BeckhamSeptember 16, 2022
Read More
board meeting in presentation room

Tourism Boards and DMOs Offer Seat at the Table for Vacation Rentals

Paris AchenSeptember 13, 2022
Read More

Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

Jill Highsmith McGeeAugust 18, 2022
Read More

All About the Data: Predictive Indicators with Jason Sprenkle

Rebecca LombardoAugust 16, 2022
Read More
Vacation Rental Data and Revenue Management Conference, DARM 2022, Nashville

Sessions Details for Upcoming Vacation Rental Data and Revenue Management (DARM) Conference: Livestream/Video Tickets Available

Amy HinoteJuly 24, 2022
Read More
Scroll for more
Tap

Sponsor News

  • Recession-Proofing Your Vacation Rental Business
    BusinessOctober 18, 2022
  • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    Industry News for Vacation Rental ManagersSeptember 16, 2022
  • PriceLabs Announces $30 Million Investment from Summit Partners
    BusinessAugust 5, 2022
  • Ximplifi Adds Owner Portal to Automation Suite for Short Term Rental Accounting
    BusinessAugust 4, 2022
VRM Intel
Calendar of Events
Videos & Whitepapers
VRMintel Magazine
Subscribe
Advertise
About Us
Authors
Contact Us

Recent News

  • Arizonans for Responsible Tourism Pregame Prep Campaign
    Arizonans for Responsible Tourism Hosts Super Bowl Preparedness Campaign for Vacation Rental Operators
    Industry News for Vacation Rental ManagersJanuary 18, 2023
  • vacation-rentals-housing-vrm-intel
    Carrots and sticks: Vacation rentals and the creation of affordable, workforce housing
    Industry News for Vacation Rental ManagersDecember 6, 2022
  • Woman dropping off a ballot
    2022 Election Results of Vacation Rental Ballot Measures
    Industry News for Vacation Rental ManagersNovember 11, 2022
  • Recession-Proofing Your Vacation Rental Business
    BusinessOctober 18, 2022

View Current Issue

VRMintel Copyright © 2016-17 | Click HERE to Subscribe | Privacy Policy | Disclaimer | Copyright | Jobs | Facebook | Twitter | LinkedIn

Google to rank sites with encryption higher
…And this is why I never talk about Airbnb by Matt Landeau

xxx videos

  • mamadas
  • redwap
  • free porn
  • porno gratis