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Airbnb purchases Luxury Retreats

Amy Hinote -
Airbnb moved into the luxury vacation realm Thursday, saying it's acquired high-end vacation rental company Luxury Retreats. Airbnb declined to disclose the financial terms...
Latest News

Jon Gray, Mariano Dima Leave HomeAway

Amy Hinote -
As of Monday, HomeAway's chief revenue officer Jon Gray and chief marketing officer Mariano Dima are no longer with the company, indicating a change...
Marketing

Conversion Goals and Tracking

VRM Intel Staff -
If you want to go the extra mile and prove to yourself that your email marketing strategies are working, configuring Google Analytics to track...
Marketing

Marketer’s Resource Guide: Online Tools to Manage Marketing With Ease and Success

Amy Hinote -
In order to keep up with increasing competition, marketing expectations for 2017 and beyond are astonishingly high in the vacation rental management (VRM) industry....
Marketing

Vacation Rental Marketing Success: You Can’t Measure What You Can’t See

VRM Intel Staff -
A decade ago, vacation rental owners and managers paid “listing sites” such as VRBO and Homeaway to accept their property information and use this...
Latest News

Airbnb vs. HomeAway: Who is Winning the Race to the Top of the Vacation Rental Industry?

VRM Intel Staff -
There’s an ongoing debate about Airbnb and HomeAway and which company is going to win out as the leading marketplace for of private accommodations....
Latest News

RealTimeRental Spins Off RentalRetreat.com

VRM Intel Staff -
RealTimeRental vacation rental software announced today that it intends to spin-off RentalRetreat.com as an independent company. The distribution channel has been highly successful, and...
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Latest News

Forbes article misses by a mile on TripAdvisor Vacation Rentals prediction

Amy Hinote -
Forbes published an article this week written by contributor Peter Lane Taylor entitled “Watch Out, HomeAway and Airbnb: Here's Why TripAdvisor May Be Your...
Latest News

Wyndham acquires Wimdu & 9Flats

VRM Intel Staff -
By Kevin May, Tnooz -- Something in the coffee over at Wyndham Worldwide, with its rental brand Novasol buying Wimdu and 9Flats – a pair that...
Latest News

Expedia Execs Discuss HomeAway Performance

VRM Intel Staff -
Last week, as part of its Q3 2016 earnings call, Expedia CEO Dara Khosrowshahi and CFO Mark Okerstrom provided an update on HomeAway’s recent...
Latest News

VRM Intel Magazine’s Best VRM Websites of 2016

VRM Intel Staff -
We are excited to announce the winners of VRM Intel’s Best Vacation Rental Management Websites of 2016. With more than three dozen entries, the...
Latest News

Top 10 Website Mistakes

VRM Intel Staff -
Mistakes Can Hurt Your Website Revenue—Regardless Of How Much You Love Your Design By Vikram Singh Website design, like any kind of design, is subjective. Nothing is more painful than...
Marketing

Online User Experience: What You Can Learn From OTAs

VRM Intel Staff -
Listings sites such as HomeAway, Airbnb and Booking.com are continually investing in refining the user experience (UX), and there is much that both vacation...
Marketing

Airbnb tries to fight racism with rule changes

VRM Intel Staff -
By Tracey Lien -- Accused of doing too little to thwart discrimination on its short-term home rental platform, Airbnb announced policy changes Thursday that are intended...
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Latest News

Storms Plague Holiday Weekend for Vacation Rental Managers…Again. Promos and Hot Deals Are In the Works.

VRM Intel Staff -
The Summer of ’16 is shaping out to be relatively disappointing for the majority of vacation rental owners and managers. Vacation Rental Managers (VRMs) in beach...
Marketing

Winning with Google: Vacation Rental Managers Take Advantage of Google’s Changes to SERPs to Beat the Competition

VRM Intel Staff -
Vacation Rental Managers (VRMs) have waited a long time for good news related to Google Search. For several years, OTAs and big-name listing sites...
Marketing

Diversifying Your Marketing Efforts: Vacation Rental Managers Can No Longer Afford to Put All of Their Eggs in the OTA Basket 

VRM Intel Staff -
By Heather Weiermann -- If you’ve ever heard the phrase “Don’t put all of your eggs in one basket,” you will probably understand the idea of diversification...
Marketing

How To Grow Your Vacation Rental Business With Data And KPIs

VRM Intel Staff -
By Matt Renner --Test Your Knowledge. Here's a quick test, see if you can answer these acronyms without Googling them. What is your CAC? LTV? ACV?...
Latest News

Booking.com: “Charging travelers is neither optimal for the customer, nor sustainable as a long-term business model.”

VRM Intel Staff -
An Inside Look at Booking.com: David Mau, Director of Product at Booking.com, talks to VRM Intel about their growth, pricing model, regulations and the importance...
Marketing

Catching the Traveler’s Eye: How to Set Your Vacation Rental Brand Apart With Great Content

VRM Intel Staff -
By Brandon Zienowicz, Bluetent -- There is a trend most of us in the vacation rental industry are intimately familiar with – OTAs and listing sites...
Marketing

Is Your Marketing Strategy More Like Tinder or Match.Com?

VRM Intel Staff -
By Cory Falter -- The strategy for finding success in the hospitality industry and using online dating apps is strikingly similar (believe it or not)....
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Marketing

3 Ways to Overcome the Perception That OTAs Are Cheaper

VRM Intel Staff -
It’s all too easy to blame OTAs for shrinking profits by pointing fingers at their costly commissions and frustrating policy of withholding customer contact...
Latest News

Expedia Q2 Earnings: Revenues Fall Short Of Estimates

VRM Intel Staff -
By Adam Clark, Zacks.com -- Expedia Inc. (EXPE) just released its second quarter fiscal 2016 earnings results, posting earnings of $0.40 per share (excluding special items)...
Marketing

SoCoastal Vacation Rentals: Hyper-Local Marketplace Takes Aim at Myrtle Beach

VRM Intel Staff -
VRM Intel interviewed Justin Urich, CEO of SoCoastal, a hyper-local booking platform about his new venture and the value proposition it offers. How would...
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