Friday, December 5, 2025
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CATEGORY

Marketing

Vacation Rental Marketing Success: You Can’t Measure What You Can’t See

A decade ago, vacation rental owners and managers paid “listing sites” such as VRBO and Homeaway to accept their property information and use this...

Airbnb vs. HomeAway: Who is Winning the Race to the Top of the Vacation Rental Industry?

There’s an ongoing debate about Airbnb and HomeAway and which company is going to win out as the leading marketplace for of private accommodations....

RealTimeRental Spins Off RentalRetreat.com

RealTimeRental vacation rental software announced today that it intends to spin-off RentalRetreat.com as an independent company. The distribution channel has been highly successful, and...

Forbes article misses by a mile on TripAdvisor Vacation Rentals prediction

Forbes published an article this week written by contributor Peter Lane Taylor entitled “Watch Out, HomeAway and Airbnb: Here's Why TripAdvisor May Be Your...

Wyndham acquires Wimdu & 9Flats

By Kevin May, Tnooz -- Something in the coffee over at Wyndham Worldwide, with its rental brand Novasol buying Wimdu and 9Flats – a pair that...

Expedia Execs Discuss HomeAway Performance

Last week, as part of its Q3 2016 earnings call, Expedia CEO Dara Khosrowshahi and CFO Mark Okerstrom provided an update on HomeAway’s recent...

VRM Intel Magazine’s Best VRM Websites of 2016

We are excited to announce the winners of VRM Intel’s Best Vacation Rental Management Websites of 2016. With more than three dozen entries, the...
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Top 10 Website Mistakes

Mistakes Can Hurt Your Website Revenue—Regardless Of How Much You Love Your Design By Vikram Singh Website design, like any kind of design, is subjective. Nothing is more painful than...

Online User Experience: What You Can Learn From OTAs

Listings sites such as HomeAway, Airbnb and Booking.com are continually investing in refining the user experience (UX), and there is much that both vacation...

Airbnb tries to fight racism with rule changes

By Tracey Lien -- Accused of doing too little to thwart discrimination on its short-term home rental platform, Airbnb announced policy changes Thursday that are intended...

Storms Plague Holiday Weekend for Vacation Rental Managers…Again. Promos and Hot Deals Are In the Works.

The Summer of ’16 is shaping out to be relatively disappointing for the majority of vacation rental owners and managers. Vacation Rental Managers (VRMs) in beach...

Winning with Google: Vacation Rental Managers Take Advantage of Google’s Changes to SERPs to Beat the Competition

Vacation Rental Managers (VRMs) have waited a long time for good news related to Google Search. For several years, OTAs and big-name listing sites...

Diversifying Your Marketing Efforts: Vacation Rental Managers Can No Longer Afford to Put All of Their Eggs in the OTA Basket 

By Heather Weiermann -- If you’ve ever heard the phrase “Don’t put all of your eggs in one basket,” you will probably understand the idea of diversification...

How To Grow Your Vacation Rental Business With Data And KPIs

By Matt Renner --Test Your Knowledge. Here's a quick test, see if you can answer these acronyms without Googling them. What is your CAC? LTV? ACV?...
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Booking.com: “Charging travelers is neither optimal for the customer, nor sustainable as a long-term business model.”

An Inside Look at Booking.com: David Mau, Director of Product at Booking.com, talks to VRM Intel about their growth, pricing model, regulations and the importance...

Catching the Traveler’s Eye: How to Set Your Vacation Rental Brand Apart With Great Content

By Brandon Zienowicz, Bluetent -- There is a trend most of us in the vacation rental industry are intimately familiar with – OTAs and listing sites...

Is Your Marketing Strategy More Like Tinder or Match.Com?

By Cory Falter -- The strategy for finding success in the hospitality industry and using online dating apps is strikingly similar (believe it or not)....

3 Ways to Overcome the Perception That OTAs Are Cheaper

It’s all too easy to blame OTAs for shrinking profits by pointing fingers at their costly commissions and frustrating policy of withholding customer contact...

Expedia Q2 Earnings: Revenues Fall Short Of Estimates

By Adam Clark, Zacks.com -- Expedia Inc. (EXPE) just released its second quarter fiscal 2016 earnings results, posting earnings of $0.40 per share (excluding special items)...

SoCoastal Vacation Rentals: Hyper-Local Marketplace Takes Aim at Myrtle Beach

VRM Intel interviewed Justin Urich, CEO of SoCoastal, a hyper-local booking platform about his new venture and the value proposition it offers. How would...

Airbnb Plans Dual Stock Sales to Push Off IPO

WSJ -By Rolfe Winkler, Douglas Macmillan and Maureen Farrell - Airbnb Inc. lined up investors for a new funding round and an employee stock sale...
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LeisureLink® Releases New Guide to Help Vacation Rental Property Management Companies Make More Money

In their continuing effort to give Property Management Companies (PMCs) the tools they need to successfully market their vacation rentals online, LeisureLink has published...

Making the Most of Off-Season Business

By Josh Guerra, Bizcor - Vacation off-season can be one of the most frustrating times for rental owners, especially if their property isn’t in...

LockState/Airbnb Partnership Featured on Denver’s Tech Tuesday

KUSA - This week, Scott Yates and Gregg Moss sat down for the regular Tech Tuesday to discuss a Denver startup that aims to...

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