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vacation rental marketing

Technology

Building a New Website: Lessons We Learned While Rebuilding our VRM Website

Heather Bayer -
  We knew our website had passed its sell-by date. It was looking old and tired and did not show well on mobile devices. In the...
COVID-19

Tours and Activities: The Time is Coming for VRMs to Provide a Comprehensive Guest Experience

Matt Loney -
In life, the only constant is change. This year has seen disruptive changes and challenges for many, but none more so than the travel...
Marketing

Photos and Descriptions: How Best Practices Have Changed in 2020

Rebecca Lombardo -
An article titled “Being Extra-Ordinary” in the Summer 2020 issue of VRM Intel shared photographs of clean, open interiors with decluttered surfaces and white...
Marketing

9 Key Revenue Management Basics

Lee Knauer -
The economic landscape for short-term and vacation rentals is swiftly changing, bringing new challenges each day. The industry experienced a screeching halt in demand...
Latest News

Fetch My Guest Announces Stays Group Vacation Rental Network in Support of #Bookdirect Expansion

Vince Perez -
Stays Group is the largest non profit network of Independent Vacation Rental Professionals working together as stakeholders in our cooperative marketplaces that drive direct...
COVID-19

Navigating COVID-19: What’s Next in Marketing

Jill Highsmith McGee -
The vacation rental industry is a unique market that is constantly in flux, but one thing remains certain: vacation rental companies are as adaptable...
Marketing

The 5-hr Drive Market: Targeting the “Five-Hour Drive” Leisure Traveler Using Geotargeting and Local SEO

Jodi Bourne -
The COVID-19 pandemic will change the way vacation rental providers operate for the foreseeable future— cancellation policies, cleaning standards, procedures, and even the amenities...
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Marketing

5 tips to make guests “feel” good when walking in the door for the first time

VRM Intel Staff -
1) Provide clear directions to the property at their fingertips. First, provide guests with easy-to-follow directions via both text and email. Don’t bury directions in...
Education

Naming Vacation Homes: 10 Advantages to Naming the Vacation Properties in Your Inventory

VRM Intel Staff -
Tara. Pemberley. House of the Seven Gables. Graceland. Oak Alley. Mount Vernon. The idea of naming homes isn’t new, but the practice seems to...
Education

Measure what Matters: Analytics Planning for 2020

Amber Carpenter -
We are all drowning in data, and most of us do not want to admit out loud that we aren’t quite sure where to...
Education

Owners and 3rd Party Channels: Convincing Homeowners to Pursue New Guests using Expedia and Booking.com

Michelle Marquis -
The way guests book vacation rentals (VRs) has changed dramatically in the past five years. One of our Gulf Coast clients with 200 properties experienced...
Latest News

Distribution Strategies—The Big Picture

Michelle Marquis -
I once spoke at VRMA conferences about the changes, expense, and reality of OTAs coming into the vacation rental industry. Now we look back...
Latest News

Vacation Rental Professionals of Maine Select Fetch My Guest to Power NortheastStays.com

Vince Perez -
Coming off of the successful launch of the NorthwestStays Marketplace for professional vacation rental hosts, Fetch My Guest and the Vacation Rental Professionals of...
Latest News

The Opportunities In Between: Capturing the Niche Markets Others Don’t

Alexa Nota -
There’s an old Irish blessing that goes, “May the holes in your net be no larger than the fish in it” (or so the...
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Latest News

Niche Vacation Rental Listing Sites

Alexa Nota -
As a landslide of new technology and OTA expansion barrels down the slopes of the vacation rental industry, some opportunities for growth become buried...
Latest News

The 2019 Vacation Rental Management Web Store

Amy Hinote -
Vacation rental management websites have come a long way in the past decade. The addition of quotable rates, professional photos, advanced filtering, comparison shopping, mobile-friendly design, new...
Marketing

Vacation Rental Marketing: The Book Direct Blueprint

Alan Egan -
Reinventing The Wheel #bookdirect day won't bring you direct bookings - This article will. Tomorrow (February 6th) is #bookdirect day but there's a lot more to...
Latest News

Property Managers Discuss Their OTA Distribution Strategies

Alexa Nota -
Strategic distribution has become one of the hottest topics in the vacation rental industry. As the speed of OTA technology and policy changes increases,...
Latest News

Vince Perez: The Rise of Direct Bookings in the Vacation Rental Industry

Vince Perez -
In the past few months, I have had the privilege of sitting on industry panels with some very smart people who represent different approaches...
Education

Agoda Outside Publishes Vacation Rental Handbook

Alexa Nota -
Agoda Outside recently released At Home Around the World: The Short-Term Rentals Handbook for Guests, Hosts, Neighbors and Governments, a compilation of research and guidance...
Latest News

HomeAway Announces Virtual Tour Pilot

Alexa Nota -
Last week, HomeAway announced its release of virtual tours for vacation rentals listed on HomeAway and VRBO. Currently being piloted in select markets, the...
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News

Vacation Rental Series “Stay Here” Now Streaming on Netflix

Alexa Nota -
The Netflix original series “Stay Here” debuts today, shining a new spotlight on the vacation rental industry. The show features well-known interior designer and...
Business

It’s All About Experiences

Andy Gaylord -
Vacations, at their essence, are experiences. Your guests come to you in search of fun and excitement. When they return home, what they will...
Business

Public Relations and the Sales Funnel: How PR Can Support the Journey from Awareness to Guest Loyalty

Jessica Gillingham -
First, public relations is not just about press releases. It’s also not even about securing coverage. Public relations is a management function that is...
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