• News
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
  • Marketing
  • Tech
  • OTAs
  • Customer Service
  • Regulations
  • Business
  • Housekeeping
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
VRM Intel
  • News
    • Arizonans for Responsible Tourism Pregame Prep Campaign
      Arizonans for Responsible Tourism Hosts Super Bowl Preparedness Campaign for Vacation Rental Operators
    • vacation-rentals-housing-vrm-intel
      Carrots and sticks: Vacation rentals and the creation of affordable, workforce housing
    • Woman dropping off a ballot
      2022 Election Results of Vacation Rental Ballot Measures
    • Recession-Proofing Your Vacation Rental Business
    • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
    • Recession-Proofing Your Vacation Rental Business
    • 2022 Vacation Rental acquisitions from AvantStay, VTrips, Vacasa, Meredith, and more
      Who Sold? Here’s What We Know: 2022 Vacation Rental Management Acquisitions
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
    • “It’s like a short-term rental regulation pandemic.” 2022 Spring Vacation Rental Regulatory Trends + Fall Outlook
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
  • Marketing
    • Recession-Proofing Your Vacation Rental Business
    • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    • board meeting in presentation room
      Tourism Boards and DMOs Offer Seat at the Table for Vacation Rentals
    • Geotargeting & SEM: A How-To Guide on Spending Less & Getting More
    • All About the Data: Predictive Indicators with Jason Sprenkle
  • Tech
    • Recession-Proofing Your Vacation Rental Business
    • Geotargeting & SEM: A How-To Guide on Spending Less & Getting More
    • All About the Data: Predictive Indicators with Jason Sprenkle
    • PriceLabs Announces $30 Million Investment from Summit Partners
    • Ximplifi Adds Owner Portal to Automation Suite for Short Term Rental Accounting
  • OTAs
    • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    • Blue Star Acquires Majority Stake in TravelNet Solutions
    • Vacation Rental Data and Revenue Management Conference, DARM 2022, Nashville
      Sessions Details for Upcoming Vacation Rental Data and Revenue Management (DARM) Conference: Livestream/Video Tickets Available
    • Vacasa (VCSA) Stock Falls as Lock-up Period Expires
    • 4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests
  • Customer Service
    • Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?
    • Leading Proptech Company Guesty Appoints David Aber as CFO
    • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
    • View of Waikiki from Diamond Head Park, Honolulu, Hawaii
      Honolulu City Council Bans Stays Under 90 Days Across Oahu
    • Are you a Visionary without an Integrator at Your Vacation Rental Management Company?
  • Regulations
    • vacation-rentals-housing-vrm-intel
      Carrots and sticks: Vacation rentals and the creation of affordable, workforce housing
    • Woman dropping off a ballot
      2022 Election Results of Vacation Rental Ballot Measures
    • voters at a polling center voting
      Dozens of Vacation Rental Ballot Measures Heading to Voters this November
    • board meeting in presentation room
      Tourism Boards and DMOs Offer Seat at the Table for Vacation Rentals
    • Arizona state flag outside the legislature buildings at the state capitol
      Arizona Legislature Passes Measure to Restore Some Power to Cities
  • Business
    • Recession-Proofing Your Vacation Rental Business
    • Geotargeting & SEM: A How-To Guide on Spending Less & Getting More
    • All About the Data: Predictive Indicators with Jason Sprenkle
    • PriceLabs Announces $30 Million Investment from Summit Partners
    • Ximplifi Adds Owner Portal to Automation Suite for Short Term Rental Accounting
  • Housekeeping
    • Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?
    • Analysis: “Reinventing” Vacation Rental Management by Alex Nigg
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
    • Safety First: Evaluating and Addressing Safety Risks at Your Vacation Rentals
    • The Importance of the Guest Experience within Vacation Rental Operations: From the Back of the House to the Front
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
  • RSS

Business

All About the Data: Predictive Indicators with Jason Sprenkle

All About the Data: Predictive Indicators with Jason Sprenkle
mm
Rebecca Lombardo
August 16, 2022

With all eyes on the economy and pockets of the U.S. seeing dips in rental bookings, Tuesday morning’s session at this year’s Vacation Rental Data and Revenue Management Conference with Jason Sprenkle had a packed ballroom at the Loews Vanderbilt Hotel in Nashville, Tennessee. As the founder and CEO of vacation rental data and benchmarking platform Key Data Dashboard, Sprenkle had the collective insights anxious revenue managers were looking for.

 

Stay Alert

Now is not the time to take your hands off the wheel. This was the message Sprenkle wanted to drive home, and he used the photo of a driver behind the wheel of a Tesla to draw a parallel to his point.

“You can take your hands off the wheel,” said Sprenkle. “But I don’t recommend it. When we hit COVID, the adaptable ones crushed it. We kept saying to increase rates. It’s time to sit up and take the wheel again.”

With the economy teetering on the edge of recession and real estate in an almost anemic state of supply, homeowners have been asking their property managers for any insights about their investments. The same questions are on everyone’s minds, and the data Sprenkle brought to his presentation addressed many of them.

Sprenkle spoke confidently about this being a good time to be in the vacation rental industry. Supply is growing. There are more units in the marketplace. Everything is slightly up and to the right, Sprenkle pointed to a chart showing an upward trend line of properties available year over year.

“We’re doing a lot better than the rest of the economy. I don’t think it’s critical that we know if we are in a recession. We need to know what’s going on so we can speak to it,” Sprenkle explained. “The fed left the money machine on for too long. The market overheated, and supply couldn’t keep up. The reserve jumped in and tried to control liquidity.”

When things get messy, vacation rentals have a huge opportunity to learn from each other. If the economy continues to do what it’s doing, Sprenkle encouraged managers to step up and distinguish themselves.

 

Carry On

The data shows that there has been a steady growth in supply. In fact, in AirDNA’s presentation, they shared that about 50% of our short-term rental inventory came online within the last two and half years. There is a slowdown in housing, both on the market and new construction, he confirmed. Properties are making less return on their investment than several months ago. However, property managers are advised to not obsess too much over what is happening externally.

For example, Key Data tracked a massive pullback in demand recently. RevPAR is coming down for the first time since the company launched. Summer occupancy for 2022 is coming out lower than summer 2019. The slide showing ADR on giant screens flanking the DARM stage looked like the track of a roller coaster ride.

Some data points are starting to return to pre-pandemic patterns. Length of stay is back to normal, and the booking window is returning to normal seasonal fluctuations. Knowing these types of data points can guide revenue managers to better decision-making if they are paying attention.

“Don’t care what supply is doing,” said Sprenkle. “Get your team together, and figure out what you’re going to do about it. If you pull back on rates and your supply drops, you might have to make a change.”

Revenue managers were encouraged to use Key Data to communicate with property owners. Their data can be used to explain what happened with bookings this year, not just locally but across the country.

Trust is a big word when it comes to data, Sprenkle stated. He attributed everyone coming together to make this type of data insight possible. Key Data Dashboard aggregates historical and forward-looking data in real-time to show performance analytics and comparative data.

The theme of coming together as an industry surfaced not only in this presentation but was a common thread throughout this year’s conference overall.

Related ItemsadrBenchmarkingcomparative dataDARMDARM 2022datademandFeaturedJason SprenkleKey DataKey Data Dashboardperformance analyticsproperty managerrate strategyRatesrental bookingsRevenue ManagementRevenue Managerrevenue managersRevPARshort-term rentalsupplyVacation Rental industryvrdarm
Click to add a comment

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Business
August 16, 2022
mm
Rebecca Lombardo

Related ItemsadrBenchmarkingcomparative dataDARMDARM 2022datademandFeaturedJason SprenkleKey DataKey Data Dashboardperformance analyticsproperty managerrate strategyRatesrental bookingsRevenue ManagementRevenue Managerrevenue managersRevPARshort-term rentalsupplyVacation Rental industryvrdarm

More in Business

Recession-Proofing Your Vacation Rental Business

Sarah DuPreOctober 18, 2022
Read More

Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

Jill Highsmith McGeeAugust 18, 2022
Read More

PriceLabs Announces $30 Million Investment from Summit Partners

VRM Intel StaffAugust 5, 2022
Read More

Ximplifi Adds Owner Portal to Automation Suite for Short Term Rental Accounting

VRM Intel StaffAugust 4, 2022
Read More

Blue Star Acquires Majority Stake in TravelNet Solutions

Amy HinoteJuly 26, 2022
Read More
Vacation Rental Data and Revenue Management Conference, DARM 2022, Nashville

Sessions Details for Upcoming Vacation Rental Data and Revenue Management (DARM) Conference: Livestream/Video Tickets Available

Amy HinoteJuly 24, 2022
Read More
Scroll for more
Tap

Sponsor News

  • Recession-Proofing Your Vacation Rental Business
    BusinessOctober 18, 2022
  • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    Industry News for Vacation Rental ManagersSeptember 16, 2022
  • PriceLabs Announces $30 Million Investment from Summit Partners
    BusinessAugust 5, 2022
  • Ximplifi Adds Owner Portal to Automation Suite for Short Term Rental Accounting
    BusinessAugust 4, 2022
VRM Intel
Calendar of Events
Videos & Whitepapers
VRMintel Magazine
Subscribe
Advertise
About Us
Authors
Contact Us

Recent News

  • Arizonans for Responsible Tourism Pregame Prep Campaign
    Arizonans for Responsible Tourism Hosts Super Bowl Preparedness Campaign for Vacation Rental Operators
    Industry News for Vacation Rental ManagersJanuary 18, 2023
  • vacation-rentals-housing-vrm-intel
    Carrots and sticks: Vacation rentals and the creation of affordable, workforce housing
    Industry News for Vacation Rental ManagersDecember 6, 2022
  • Woman dropping off a ballot
    2022 Election Results of Vacation Rental Ballot Measures
    Industry News for Vacation Rental ManagersNovember 11, 2022
  • Recession-Proofing Your Vacation Rental Business
    BusinessOctober 18, 2022

View Current Issue

VRMintel Copyright © 2016-17 | Click HERE to Subscribe | Privacy Policy | Disclaimer | Copyright | Jobs | Facebook | Twitter | LinkedIn

PriceLabs Announces $30 Million Investment from Summit Partners
Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

xxx videos

  • mamadas
  • redwap
  • free porn
  • porno gratis