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Marketing

What the Data Shows: Crafting digital strategies for COVID-19 and beyond

Jennifer Perez -
For many vacation rental companies, stability and routine flew out the window in mid-March—along with a significant portion of their income. Proven digital marketing...
Latest News

Q&A with Vrbo’s Lisa Chen: “We’ve started seeing encouraging improvement in U.S. traveler demand.”

Amy Hinote -
While the vacation rental industry faces challenges related to COVID-19, property managers and homeowners are having to work directly with third-party booking providers—including Vrbo...
COVID-19

Alabama’s tourism economy benefits from Florida Governor DeSantis’ shutdown of vacation rentals

Amy Hinote -
Alabama's tourism economy is getting a boost from Florida’s continued shutdown of vacation rentals as travelers who are unable to stay in vacation homes...
COVID-19

Florida Governor to Counties: Submit a plan for short-term rentals

Amy Hinote -
Today Florida Governor Ron DeSantis announced, beginning Monday, the state would move into a "full Phase One," and short-term rentals can reopen if counties...
COVID-19

Airbnb reaches out to city officials to influence “transitional travel reopening plans”

Amy Hinote -
Airbnb's Chris Lehane, vice president of global policy and communications, is reaching out to city officials to influence COVID-19-related reopening policies to "work together...
COVID-19

What is the cost of Airbnb’s recommended 24- to 72-hour “buffer” time between stays?

Amy Hinote -
Across the vacation rental industry, companies, associations, governments, and destination marketing organizations are proactively assessing new standards and augmented cleaning protocols to ensure guest...
COVID-19

FL Governor DeSantis Receives Demand Letter in Response to Decision to Prohibit Vacation Rentals While Keeping Hotels, Resorts, Timeshares Open

Amy Hinote -
As President Trump continues to hand over decision-making power to individual states during the COVID-19 crisis, US governors find themselves with more executive control...
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Education

The Professional Vacation Rental Manager’s Crisis Playbook

Clark Twiddy -
An emerging piece of any professional rental manager’s value proposition is the professional organization’s ability to operate in an environment with a high degree...
COVID-19

10-year anniversary of the BP-Deep Horizon Oil Spill brings comparisons to COVID-19

Amy Hinote -
As the vacation rental industry faces challenges related to the spread of COVID-19, managers on the Gulf Coast are remembering another unanticipated, debilitating event...
COVID-19

VRM Intel Live Online 2-Day Conference for Vacation Rental Managers, April 16 – 17

Amy Hinote -
VRM Intel Live Online, a virtual conference for vacation rental managers, is being held April 16 -17, 2020 with 14 live sessions over the...
COVID-19

Airbnb to pay $250M to hosts for canceled bookings: “We want to fix this.”

Amy Hinote -
In a call today, Airbnb CEO Brian Chesky apologized to its hosts/suppliers for abruptly canceling March bookings in response to COVID-19 with no notice...
COVID-19

Understanding Aid Available through the Paycheck Protection Program for Vacation Rental Managers

Brooke Pfautz -
A Simple Guide to Help Vacation Rental Managers Understand Aid Available through the Paycheck Protection Program Undeniably, the vacation rental industry has been absolutely shaken...
COVID-19

Monthly Revenue Scenarios across Vacation Rental Markets as Travel Restrictions Extend

Amy Hinote -
How financially exposed are vacation rental managment companies to travel interruption caused by the spread of COVID-19? The answer varies across vacation markets and...
COVID-19

Vacasa issues new statement on furloughs and April reservations

Amy Hinote -
*This story has been updated from the previous version as we received new information from Vacasa. Vacasa Statement from Sarah Tatone, head of communications: Over the...
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COVID-19

Stay Alfred closes all properties for 8 weeks

Amy Hinote -
According to Spokane's The Spokesman, "Spokane Valley-based Stay Alfred is closing its properties nationwide for eight weeks, beginning April 1, to help reduce the...
COVID-19

Someone Just Hit Pause

Matt Ward -
Someone just hit pause on the vacation rental industry...and the world. I never thought in my lifetime that I would witness the global economy come...
COVID-19

Panel Discussion with Vacation Rental Leaders about Action Plans and Considerations: *Recording Available*

Amy Hinote -
"This is the storm no one predicted." VRM Intel hosted a panel discussion on Tuesday, March 24, to discuss current strategies, actions PMs are taking...
COVID-19

Latest Data Show Sharp Drop in Forward-Looking Occupancy for Vacation Rental Companies

Amy Hinote -
Over the last two weeks, booking pace in the US leisure-based vacation rental industry--for stays through July--has seen a significant slowdown as travel restrictions...
COVID-19

Florida Governor Issues Executive Order to Quarantine Travelers from NY, CT and NJ

Amy Hinote -
Florida Gov. DeSantis today issued an executive order directing anyone flying into Florida from an area with a substantial community spread of COVID-19, "to...
COVID-19

Help Vacation Rental Companies Get Federal Relief: A Message from VRMA Pres Toby Babich

Amy Hinote -
We've been receiving calls and emails asking how property managers can petition for federal assistance for vacation rental management companies. Below is a letter from...
COVID-19

Vacation Rental Management Companies Adapt Cancellation Policies to Extend Rebooking Dates and Offer Credits

Amy Hinote -
For small business owners, there is little that is more difficult than being faced with a circumstance in which they cannot make their customers...
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COVID-19

Vacasa announces layoffs, executive pay cuts, and cuts in hours for others

Amy Hinote -
Earlier today, Vacasa notified employees it is laying off an unspecified number of workers, cutting the hours of others in half, and reducing executive...
News

VRM Intel B2B Update for Vendors and Advertisers

Amy Hinote -
While property management companies are being disrupted by COVID-19, so are the companies that serve them. From technology providers to marketing service providers to...
COVID-19

For Vacation Rental Management Executives: What Do You Need to Do Now?

Amy Hinote -
Over the past 72 hours, it has become clear that vacation rental managers are facing a much more serious impact from COVID-19 than previously...
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