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COVID-19

Airbnb reaches out to city officials to influence “transitional travel reopening plans”

Airbnb reaches out to city officials to influence “transitional travel reopening plans”
mm
Amy Hinote
May 8, 2020

Airbnb’s Chris Lehane, vice president of global policy and communications, is reaching out to city officials to influence COVID-19-related reopening policies to “work together to restore safety and rebuild our local economies in the smartest, most sustainable, and healthy way possible.”

In a letter obtained by VRM Intel to municipal officials on April 29, Airbnb’s Lehane suggests that the company is currently and actively working with governments to address pandemic-related issues, stating, “Our priority during this crisis continues to be working with cities across the country to make sure we are helping to slow the spread of this virus, while also thinking about what we need to do to start recovering in a way that minimizes the risk of a second or third wave of infections.”

Read the entire letter. 

Airbnb’s letter seeks to influence short-term rental regulations during “transitional travel reopening plans.”

In a recent address to its host community,  CEO Brian Chesky said, “Government officials and policy makers are also focused on our cleaning practices, and we anticipate more regulation,” so this initiative comes with little surprise. However, Lehane’s letter provides more insight into how Airbnb intends to use this crisis in discussions with policymakers. Here are key points from Airbnb’s letter to governments, municipal officials, and city managers:

1. Refund Policy

“When the World Health Organization declared a global pandemic in mid-March, Airbnb clarified that its existing Extenuating Circumstances policy allowed travelers around the world to cancel eligible reservations for a full refund so they would not be in a position of choosing between money and safety. By allowing travelers impacted by COVID-19 to cancel for a refund, Airbnb’s Extenuating Circumstances policy prioritizes public health and avoids spread. We continue to work with local governments to make hosts and guests aware of local policies- including through platform notifications–emphasizing that staying put is in the best interest of communities as we restrict movement as a nation to minimize the impact on our most vulnerable fellow citizens.”

2. Announcement of Enhanced Cleaning Initiative (ECI)

“Today we are announcing our Enhanced Cleaning Initiative, which will launch on the Airbnb website in early May and designates a specific category of spaces listed on Airbnb that meet rigorous cleanliness standards and protocols, as advised by these experts.”

3. Call to Action: Airbnb Asks City Officials to Integrate its ECI into their “transitional travel reopening plans”

“As part of this launch, we hope to continue collaborating with governments on health and risk mitigation, including working together to integrate Enhanced Cleaning Initiative standards and inventory into transitional travel reopening plans.”

“. . . The Cleaning Protocol will also include specific information on COVID-19 prevention, like a wait period before entering, use of personal protective equipment, like masks and gloves, as well as disinfectants and sanitizers that are approved by regulatory authorities.”

4. Promotion to City Officials of a 72-hour “Waiting” or “Buffer” Period as Part of Plan

“. . . hosts will be able to opt into a new feature called Booking Buffer, to create a vacancy period between stays. Through an easy tool on the platform, hosts can commit to keeping their home empty for a set period in between stays, with no activity other than cleaning. Reservations will be automatically blocked during that time frame, currently set at 72 hours.”

 

Regulatory Influence 

Lehane’s letter demonstrates that Airbnb is proactively reaching out to government officials and city managers to:

  1. Boast that Airbnb fully refunded travelers;
  2. Persuade officials to include Airbnb’s new Enhanced Cleaning protocols into government transitional travel reopening plans; and
  3. Promote a 72-hour buffer/waiting period between stays as a regulatory solution. 

Airbnb’s strategy of influencing government policy to promote its agenda is not new. One of the company’s primary hurdles on its road to an IPO was getting its listings legalized in municipalities. To meet this objective, Airbnb caused significant industry disruption in many vacation rental communities by pushing for legalization in homes/apartments in which the primary resident is present while promoting a ban and/or 30-day rental restrictions for traditional second-home/whole-home vacation rentals.

However, both travelers and city officials are learning that Airbnb is a only a website that lists short-term rentals. Airbnb does not own vacation rentals, does not manage these rentals, does not clean these rentals, and does not service these rentals. It is more like a Craigslist with a great brand image and a payment processor. 

Although the policies Airbnb is promoting to governments are designed to promote Airbnb as a friend to the city, these policies are being offered on the backs of its rental providers. For example, Airbnb refunded hosts’ money with no notice and by overriding their existing cancellation policies. 

And the 72-hour “buffer” time?

Currently, there is no evidence that a 72-hour waiting period (or even a 24-hour period) between bookings provides additional safety for guests; and at this time, Airbnb does not have a way to enforce this policy. Many of its listings’ booking calendars are fed to Airbnb via connections with external software systems, and Airbnb has no control over these. Its only recourse is to 1) penalize noncompliant listings with a lower rank in search on the site, or 2) prohibit noncompliant rentals from listing on the site.

Related: How 72-hour waiting periods between stays affect revenue for hosts

Related Items72 hourairbnbbufferChris LehaneFeaturedGovernmenthostsregulationsrestrictionsshort-term rentalsstaysVacation rentalswaiting
View Comments (3)

3 Comments

  1. mai keklak-meacock says:
    May 11, 2020 at 12:46 pm

    I’m writing as a concerned host on Airbnb. I’ve never been able to reach anyone in a senior capacity even after multiple attempts. The metrics for rating hosts as super hosts are all based on volume and financial reward to airbnb per quarter, instead of real reviews that reflect the real values/ratings of a hosts property. A lot of hosts of high end properties are not concerned about lowering their rates to meet the metrics imposed by airbnb to qualify for super host status. And therefore end up at the bottom of airbnb’s search metric for preferred placement. Just doesn’t provide a realistic perspective on any of these properties. With Covid-19 impacting many of the airbnb properties…you’d be smart to come up with some new metrics that divide your listings into two categories. Ones that have consistently earned 5 stars and have followed covid cleaning procedures for years! Now would be the time to get behind your 5 star properties! Drop the number of nights quota and go with real reviews!

    Reply
  2. C says:
    May 10, 2020 at 3:06 pm

    Honestly, I hate what vacation rentals are doing to the communities they are in. I live in an area where there’s more vacation rentals than there are residential homes to rent. It causes the prices for rent to skyrocket, and the people who have called my place of residence home are suffering because of it. There’s tons of jobs in tourism here (prior to coronaviris at least) but not enough places for these workers to live, and often out of their price range with the rentals that are available. Homelessness has ravaged San Luis Obispo. People living in their cars, despite working full time. Many people have moved away.

    Vacation rentals destroy communities when they’re not regulated. The impact they have on the locals is more negative than positive. Air b&b is a cancer, and some cities in my county have a ban on them, but air b&b still lists homes for rent in those cities.

    Something needs to change.

    Reply
  3. Donna says:
    May 8, 2020 at 11:38 pm

    For owners who face local regulatory agencies seeking to restrict “Airbnbs” in their neighborhoods- this should have ben the lead:
    “However, both travelers and city officials are learning that Airbnb is a only a website that lists short-term rentals. Airbnb does not own vacation rentals, does not manage these rentals, does not clean these rentals, and does not service these rentals. It is more like a Craigslist with a great brand image and a payment processor. “

    Reply

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COVID-19
May 8, 2020
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Amy Hinote @vrmintel

Amy Hinote is the founder and editor-in-chief of VRM Intel Magazine, which provides news, information and resources for the professionally managed vacation rental industry. With a background in finance and over 15 years in the vacation rental industry, Hinote has worked with property management companies, technology companies, intermediaries and investors, and provides insider information about the growing vacation rental industry. She also founded the data company, now known as Key Data Dashboard, which provides aggregated market intelligence and reporting for vacation rental managers. Hinote resides between Alabama's Gulf Coast and Evanston, Illinois.

Related Items72 hourairbnbbufferChris LehaneFeaturedGovernmenthostsregulationsrestrictionsshort-term rentalsstaysVacation rentalswaiting

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