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Marketing

OTAs

InstaManager now has Instant Connection to Priceline’s Booking.com

VRM Intel Staff -
Property managers using InstaManager can now instantly distribute their property's on Priceline's Booking.com. Dec. 6, 2013 -- InstaManager, a Software as a Service (SaaS) pioneer...
Marketing

Rank Higher on VRBO

VRM Intel Staff -
Brian Sharples, CEO at HomeAway explains how to get your properties to rank higher in the HomeAway family of consumer-facing websites, including VRBO.com. Mapping, photos,...
Latest News

HomeAway buys Australian rental rival Stayz for $200M

VRM Intel Staff -
Big deal in the vacation rental sector – HomeAway has splashed out some $198 million to buy the Stayz Group, a major player in...
Latest News

HomeAway and Priceline Push Leisure Travel Booking to Top Performing Industry in Market in November

VRM Intel Staff -
In November, the Leisure-Travel Booking sector provided the best gains among industries, as a result of strong performances by HomeAway (AWAY) and Priceline (PCLN),...
Marketing

Matt Landau shares 5 free tools for vacation rental managers

VRM Intel Staff -
Many consider the vacation rental industry to be polar opposite from its hotel counterpart: Less professional, less established, less technologically advanced. But property managers occupy...
Latest News

HomeAway follows Booking.com lead with Interhome partnership

VRM Intel Staff -
HomeAway, Inc. announced today it has partnered with Interhome to distribute their inventory of 30,000 vacation rental properties on HomeAway websites using its new...
Latest News

All Star Vacation Homes Acquires Southern California Vacation Rentals

VRM Intel Staff -
All Star Vacation Homes -San Diego is born with All Star Vacation Home's expansion into SoCal. Outgoing VRMA President Steve Trover, CEO of All...
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Latest News

Google’s Organic Keywords “Not Provided”? 10 Easy Ways for Vacation Rental Managers to Adapt

VRM Intel Staff -
For Vacation Rental marketers, this latest news from Google is disappointing. Historically, online marketers have been able to see which organic (not paid) keyword(s)...
Latest News

HomeAway Partners with Expedia

VRM Intel Staff -
AUSTIN, Texas--(BUSINESS WIRE)-- Two online travel leaders, HomeAway, Inc. (NASDAQ: AWAY) and Expedia.com (NASDAQ: EXPE), today announced an agreement intended to expand online travel accommodation...
Latest News

2013 Portrait of American Travelers® Reveals Increase in Travel Intentions, But Continued Caution About Household Budgets

VRM Intel Staff -
82 Percent of Active Travelers Planning to Take the Same or More Trips in the Year Ahead ORLANDO (September 30, 2013) – Americans intend to...
Marketing

Special Occasions: the Latest Emerging Trend in Vacation Rentals

VRM Intel Staff -
Marketing Tips for the Vacation Rental Industry By Camilo, Acosta, PayByGroup The vacation rental market suffers from a lack of industry-wide data, but a recent study...
Marketing

Email Marketing and Gmail’s New Tabs Feature

VRM Intel Staff -
By Amy Hinote, NAVIS A few months ago, Google redesigned their inbox, introducing a new Tab format which categorizes user’s emails into Primary, Social and...
Marketing

Email Subject Lines: 8 Tips for Getting your Emails Opened

VRM Intel Staff -
By Amy Hinote, NAVIS The Subject line of your email campaign is the first thing your reader sees and can mean the difference between being...
Latest News

Trent Blizzard shows how to turbocharge your reviews with “rich snippets”

VRM Intel Staff -
By Trent Blizzard Turbocharge Your Reviews With Rich Snippets   Adding reviews to your vacation rental web pages is a slam-dunk.  Consumers love them, plain and simple....
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OTAs

Airbnb now allows hosts/managers to sell activities, services and tours in addition to short-term rentals

VRM Intel Staff -
May 1, 2013 -- Recently, Airbnb has adapted its business model to include sales of tours, activities and services in addition to short-term rentals. The...
Marketing

How to Increase Your Bookings with Portals

VRM Intel Staff -
If you have a successful vacation rental agency or you’re a hard working vacation rental owner, you might wonder if your own vacation rental...
Latest News

You Must be Tripping! Metasearch for the Vacation Rental Industry

VRM Intel Staff -
April 15, 2013 - Wondering where the Kayak for the vacation rental industry is? It is here and -surprisingly -has gone slightly under the...
Latest News

Part One: A Look Back at How the Marketing and Competitive Landscape Has Changed for Vacation Rental Managers

VRM Intel Staff -
Measuring Performance for Vacation Rental Management Companies Part One: A Look Back at How the Marketing and Competitive Landscape Has Changed for Vacation Rental Managers   For vacation...
Latest News

Zipinion Launches Market Research Tool for Real Estate and Vacation Rentals

VRM Intel Staff -
Austin, TX – March 29th, 2013 --Today Zipinion, a technology company with focuses in the market research and customer insight spaces, announced the release...
Marketing

Are Banner Ads Working For You?

VRM Intel Staff -
There’s much debate over just what “native advertising” means. Talk to enough publishers, however, you’ll find agreement on one thing: it isn’t banner ads. The...
Marketing

Blue Tent Launches Guest Comminucations Tool

VRM Intel Staff -
By Chris Swain--ACE is an Automated, Customized Email marketing solution developed specifically for vacation rental companies by Blue Tent Marketing. It's fully integrated with...
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Marketing

New website choices make it easy for owners to have their own website

VRM Intel Staff -
March 14, 2013 --Owners now have access to many tools which make renting their own property easier than ever before. Payment processing, travel insurance,...
Education

Last Day for Early Registration for Destination Summit in Denver, CO

VRM Intel Staff -
March 8, 2013 --Today is the last day to get early registration rates for the Destination Summit at the Magnolia Hotel in Denver, CO....
Latest News

New Vacation Rental Survey Reveals Why Homeowners “Go with a Pro”

VRM Intel Staff -
Indianapolis, Ind., February 27, 2013 – Forthcoming research reveals the primary reasons second homeowners seek the services of a vacation rental professional versus handling...
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