Brian Sharples, CEO at HomeAway explains how to get your properties to rank higher in the HomeAway family of consumer-facing websites, including VRBO.com.
Mapping, photos, reviews, updated calendars and online booking are all considerations in making sure your properties display higher in the search results on their websites.
“If you go to your listings dashboard you’ll see that we have a listing quality score card,” says Sharples. “What a score card does is tells you how you’re listing performs relative to others, and shows you exactly the kinds of things you need to do to perform better on the site. But all of that is done in the best interests at the traveler which is ultimately in the best interest to you.”