Vacation Rental Marketing

If you’ve ever shopped for anything on the internet—and I do mean anything—you’ve probably been retargeted.  ...

NeedMoreRentals released the results of their independent surveys of vacation rental home owners and managers relating to...

HGTV’s  “Power Broker” and long time TruPlace client Mike Aubrey appeared on the Today Show this morning...

How does the use of pay per click (PPC) for vacation rental managers compare and contrast to...

Each year TripAdvisor releases results from its annual summer travel survey which measures travel intentions for Memorial...

Earlier this month Priceline-owned Booking.com launched Villas.com, a stand-alone vacation rental distribution website with a little over...

For years other industries including hotels/resorts, rental car companies, airlines, supermarkets and restaurants have implemented loyalty and...

Virtual tours, 360’s, Panoramas, floor plan tours…the terminology used to describe ways to showcase properties online can...

What is rate parity? In short, “rate parity” is offering the same rate with the same conditions...

TruPlace, the vacation rental industry’s leading provider of interactive floor plans, recently commissioned VRM Intel to conduct...

Is using your competitors’ brand name unacceptable in your Google AdWords strategy? Airbnb doesn’t think so, and Google...

There are multiple opinion pieces pushing ways in which hoteliers can free themselves from online travel agencies...

On March 12, 2014, an interesting article released by Fortune titled Quietly Growing Up in Airbnb’s Shadow,...

Rel=”canonical” tags are used when duplicate content is present to let search engines (e.g. Google) know that...

It is said a picture is worth a thousand words. Most people are drawn to pictures and...

It’s a game of inches. It’s an industry of pennies. These are two comments often made by...

NAVIS has made recent changes which are designed to both allow for rapid expansion and provide more...

In 2013 searchers evolved the way they sought information over the Internet, and towards the end of...

Robert Gray & Susan DeCourcey from Visual Data Systems presented a live webinar yesterday entitled “Loyalty Marketing...

December 16, 2013 –In a rental promotion first of it’s kind on the Outer Banks of North...

Brian Sharples, CEO at HomeAway explains how to get your properties to rank higher in the HomeAway...

Many consider the vacation rental industry to be polar opposite from its hotel counterpart: Less professional, less...

HomeAway, Inc. announced today it has partnered with Interhome to distribute their inventory of 30,000 vacation rental...

All Star Vacation Homes -San Diego is born with All Star Vacation Home’s expansion into SoCal. Outgoing...