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Marketing

Kelsie Skinner: “Time to re-evaluate your listing site dependency.” 10 Ways to Adapt to the New Reality of Vacation Rental Listing Sites

Amy Hinote -
Listing sites have been hard at work this year implementing changes that have far reaching effects for vacation rental managers, namely withholding contact information...
Marketing

3 Step Strategy to Protecting Your Vacation Rental Brand

Vince Perez -
I will preface that there is no “silver bullet” to brand independence,  It takes a combination of hard work, ability to adapt to new...
Marketing

Vacation Rental Managers and Owners: HomeAway Chaos – Round 3

Vince Perez -
  "What is next?"  This is the burning question we get from clients who are frustrated with the continued policy changes that are negatively impacting...
OTAs

Hotels Plan Lobbying Push Over Priceline-Expedia “Monopoly”

VRM Intel Staff -
The U.S. hotel industry plans to step up a lobbying and public relations attack on Expedia Inc. and Priceline Group Inc., hoping to convince consumers and members...
Marketing

Be Wise and Optimize!

VRM Intel Staff -
We all know how powerful images and rich media are for travel and hospitality marketing. Website visitors should emotionally connect with your brand and...
Marketing

How To Do “Retargeting” The Right Way

VRM Intel Staff -
Retargeting (otherwise referred to as Remarketing) has been a very popular topic among Bluetent’s clients lately, and I was happy to see the same...
News

Petition Requesting Investigation of Expedia and Trip Advisor Circulates Among Homeowners

Amy Hinote -
"We urge you to hold hearings on the duopolistic practices of Expedia and Trip Advisor," states the petition. "Since Expedia bought the host of...
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OTAs

HomeAway Hides Traveler’s Emails Until After After Booking is Confirmed

Amy Hinote -
HomeAway announced this week that it is no longer sharing traveler email addresses with homeowners and property managers until after the booking is confirmed. According to...
News

What if the industry assumptions about OTAs are wrong?

Amy Hinote -
OTAs are forming a consensus on how vacation rental managers should operate, but what if they are wrong? The vacation rental industry is finding itself...
Marketing

Pay-Per-Click Marketing: How to Know If It’s Right for Your VRM Business

VRM Intel Staff -
So you’re thinking about entering the world of pay-per-click (PPC) marketing. You’ve talked to friends, fellow vacation rental professionals, and maybe even some marketers,...
Marketing

5 Pro Tips to Maximize Your Email Marketing

VRM Intel Staff -
Effective email marketing is a cash machine that can help you print money at the precise moment your company most needs it. However, for...
OTAs

Hotels Work to Regain Business Lost to OTAs

VRM Intel Staff -
Major hotel chains are engaging in an online turf war with the very travel sites that have helped drive their businesses. Marriott International Inc., Hilton...
News

AHLA lobbying effort influences Elizabeth Warren and Diane Feinstein to take on “concerns about the short-term rental industry”

Amy Hinote -
The American Hotel & Lodging Association (AHLA) is in the process of implementing a proactive strategy to rein in professional short-term rental operators. According to a...
Marketing

PR Example: Educating homeowners and pushing back on OTAs

Amy Hinote -
The following article was printed on June 17 in Nova Scotia's Chronical Herald, features Jayne McCaw, owner of Jayne’s Cottages in Ontario, and provides...
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OTAs

Asked and Answered: Am I Too Dependent on Listing Sites?

VRM Intel Staff -
I learned this new phrase a few weeks ago when one of my beautiful daughters was driving me crazy by asking over and over...
Latest News

Is HomeAway Quietly Increasing Their “Service Fee” for Travelers?

Amy Hinote -
Homeowners and managers are reporting that HomeAway has been quietly inching up the service fee, in some cases over 12%. "Since price is an important...
Marketing

Measure, Convert, Retain, Optimize: A Quick Guide to Listing Site Independence for VRMs

Amy Hinote -
The number one request for information from vacation rental managers (VRMs) we receive at VRM Intel is about listing site independence. VRMs are looking...
Education

Free Webinar: Hotels, OTAs, Metasearch or Rentals: Who’s Winning in Traffic and Conversion?

Amy Hinote -
In the never-ending battle for online accommodation shoppers, OTAs, major hotel brands, metasearch and private accommodation sites have become ever more aggressive and innovative...
Latest News

The Coming Wave in Vacation Rentals: HomeAway Evangelist John Suzuki Talks 2017 Trends, Service Fee, Best Match, and More.

Amy Hinote -
We had an opportunity to chat with John Suzuki, who gave the closing presentation at VRM Intel Live! in Destin, Florida, last month. Suzuki...
Latest News

HomeAway is trying to remove your property name. Here’s why you can’t let them.

VRM Intel Staff -
"Listing Title; can you omit the name of the villa?" The quote above is part of a recent email correspondence from HomeAway. The full transcription...
Latest News

Airbnb purchases Luxury Retreats

Amy Hinote -
Airbnb moved into the luxury vacation realm Thursday, saying it's acquired high-end vacation rental company Luxury Retreats. Airbnb declined to disclose the financial terms...
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Latest News

Jon Gray, Mariano Dima Leave HomeAway

Amy Hinote -
As of Monday, HomeAway's chief revenue officer Jon Gray and chief marketing officer Mariano Dima are no longer with the company, indicating a change...
Marketing

Conversion Goals and Tracking

VRM Intel Staff -
If you want to go the extra mile and prove to yourself that your email marketing strategies are working, configuring Google Analytics to track...
Marketing

Marketer’s Resource Guide: Online Tools to Manage Marketing With Ease and Success

Amy Hinote -
In order to keep up with increasing competition, marketing expectations for 2017 and beyond are astonishingly high in the vacation rental management (VRM) industry....
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