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Marketing

OTAs

Double the Delivery: What it Means to Be a Property Manager and an OTA

VRM Intel Staff -

Founded in 1985, Condo-World has had the opportunity to serve both owners and guests in an evolving industry and has taken its thirty-three years...

Latest News

Opinion: Why The Vacation Rental Industry Needs Ratings

Alex Nigg -

Consistency Drives Convergence In a recent USA Today article on why Airbnb and similar sharing economy businesses are dwindling in popularity, this quote caught my eye: “Travelers say they’re tired of the unknown.” Why is...

News

10 Questions with Airbnb’s Head of Professional Hosting, Clara Liang

Amy Hinote -

Airbnb currently offers 5 million listings in 191 markets (compared to HomeAway, which lists 1.6 million properties). Growth rates at Airbnb have been extraordinary,...

Marketing

What Recent Hotel Industry Numbers Mean for Vacation Rentals

Alexa Nota -

At Triptease’s Direct Booking Summit for the hotel industry in early October, Isaac Collazo, vice president of competitive intelligence at IHG, shared several largely...

Education

Phocuswright Conference to Address Alternative Accommodations

Amy Hinote -

Alternative accommodations, short-term rentals, vacation rentals—however you label this fast-growing lodging sector—there's no denying its impact on travel. The Phocuswright Conference, to be held...

Marketing

Northwest Vacation Rental Professionals Launch NorthwestStays.com

Alexa Nota -

Northwest Vacation Rental Professionals (NWVRP) has partnered with Fetch My Guest to launch NorthwestStays.com, a vacation rental marketplace for NWVRP's 56 member companies to...

Latest News

Expedia CEO on HomeAway: “We bought the Craigslist of vacation rentals.” #SkiftForum

Amy Hinote -

At the recent Skift Global Forum, Expedia CEO Mark Okerstrom fielded on-stage questions from Skift founding editor, Dennis Schaal, about the progress the company is...

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News

Are Hotels Obsessed with Direct Bookings?

Alexa Nota -

Hoteliers are debating the amount of focus that should be given to direct bookings. Recent PhocusWire articles, written by reporter Lisa Fox and Duetto's Patrick...

Latest News

Former Airbnb Exec Shaun Stewart Discusses the State of the Vacation Rental Industry at LiveRez User Conference

Amy Hinote -

Last week at the LiveRez Partner Conference in Boise, Shaun Stewart, chief business development officer of Waymo and former global head of vacation rentals...

Latest News

Stay Alfred Raises $47M, Bringing Total Funding to $62M

Amy Hinote -

Today, Stay Alfred announced it has raised $47 million in a Series B round led by Nine Four Ventures, bringing the total funding to $62...

Latest News

Vacasa Acquires/Saves Oasis Collections

Amy Hinote -

Vacasa announced it has purchased Oasis Collections, a short-term rental company with listings in U.S. and international cities including Barcelona, Chicago, London, Milan, Paris,...

News

HomeAway and Expedia Group Presidents Predict Next 10 Years of Travel and Tech

Alexa Nota -

In a fireside chat at HomeAway’s Rezfest yesterday, HomeAway president John Kim and Expedia Group brand president Aman Bhutani discussed what they see coming in...

Latest News

Skift’s Rafat Ali and Hyatt CEO Mark Hoplamazian Discuss Alternative Accommodations

Amy Hinote -

Earlier today at Skift Global Forum in New York, Skift founder Rafat Ali and Hyatt CEO Mark Hoplamazian discussed the company's trajectory and the...

Latest News

Google Product and Marketing Execs Confirm the Company is Adding Vacation Rentals

Amy Hinote -

Google's Richard Holden, vice president of product management, and Rob Torres, managing director of advertising and marketing for the travel sector spoke with Sean O'Neill...

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News

HomeAway Launches Pet-Friendly Vacation Rental Collection

Alexa Nota -

HomeAway announced Monday it has launched a new collection of pet-friendly homes on HomeAway.com. For bookings made on hmwy.co/pet-travel between now and December 31,...

Marketing

10 Strategies for Finding the Right Balance in Your 2018 Marketing Plan

Amy Hinote -

After hitting an industry event such as VRM Intel Live or taking a VRMA webinar, it’s easy for marketing professionals to leave crackling with...

Marketing

Re-Recruiting Marketing Strategies for Owner Retention

Alexa Nota -

It costs, on average, seven times more to sign a new customer than it does to retain one, and this stat rings true for...

Education

VR Mastered Boot Camp Comes to Santa Cruz

Alexa Nota -

The VR Mastered Boot Camp returns this fall to bring the educational series to vacation rental owners and property managers. This year’s event will...

Marketing

Trip Consideration: Facebook’s New Advertising Feature

Lela Newell -

Targeting Facebook users can seem daunting if you’re unaware of their travel interests. Vacation rental companies once targeted potential customers based on audience demographics,...

Marketing

What Vacation Rentals Can Learn from the OTA Wars

Amber Mayer -

Is there any end in sight to the booking battle between hotels and OTAs? Can we at least expect a change in terminology so...

Marketing

Customer Loyalty Versus Customer Trust

David Thompson -

Building a Relationship Through Social Branding Brand loyalty rarely exists in today’s culture. In the vacation rental industry, we see people changing where they stay...

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Marketing

10 Tips for Successful Distribution

VRM Intel Staff -

Nearly 70 percent of all reservations are driven by online channels, an incredible statistic from Phocuswright. From what we’ve seen, this change in user...

News

Share San Diego, Airbnb, and HomeAway Launch Referendum Fight Against Short-Term Rental Regulations

Alexa Nota -

Airbnb, HomeAway, and advocacy group Share San Diego announced yesterday a referendum petition to overturn the effective ban on second-home short-term rentals in San...

News

HomeAway Proposes New Orleans Short-Term Rental Policy Amid Industry’s Uncertain Future in the City

Alexa Nota -

Last week HomeAway submitted a short-term rental policy proposal to the city of New Orleans. Its Whole-Home, Whole-Community Policy Solutions proposal follows a measure passed by...

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