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Marketing

Marketing

Customer Loyalty Versus Customer Trust

David Thompson -
Building a Relationship Through Social Branding Brand loyalty rarely exists in today’s culture. In the vacation rental industry, we see people changing where they stay...
Marketing

10 Tips for Successful Distribution

VRM Intel Staff -
Nearly 70 percent of all reservations are driven by online channels, an incredible statistic from Phocuswright. From what we’ve seen, this change in user...
News

Share San Diego, Airbnb, and HomeAway Launch Referendum Fight Against Short-Term Rental Regulations

Alexa Nota -
Airbnb, HomeAway, and advocacy group Share San Diego announced yesterday a referendum petition to overturn the effective ban on second-home short-term rentals in San...
News

HomeAway Proposes New Orleans Short-Term Rental Policy Amid Industry’s Uncertain Future in the City

Alexa Nota -
Last week HomeAway submitted a short-term rental policy proposal to the city of New Orleans. Its Whole-Home, Whole-Community Policy Solutions proposal follows a measure passed by...
Marketing

Bluetent acquires Visual Data Systems

Amy Hinote -
Today Bluetent, the vacation rental industry’s largest provider of website development and online marketing services, announced it has acquired Visual Data Systems (VDS) for an...
Marketing

Anatomy of a Vacation Rental Owner Newsletter

Alexa Nota -
In its blog post, “10 Eye-Opening Email Marketing Stats You Need to Know,” Constant Contact estimates that for every $1 spent on email marketing, companies...
Latest News

Vacation Rental Listing Site Launches Crowdfunding Campaign Ahead of ICO

Alexa Nota -
This week vacation rental listing site Vacayrx launched a crowdfunding campaign and plans to use the funds to promote an initial coin offering (ICO) later this...
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Latest News

The Rise of Brands in the Vacation Rental Industry

Alex Nigg -
Branding, they say, is everything. If you’re starting a company, one of the first things you’ll hear is that you need a strong brand. People...
Marketing

Lexicon Travel Technologies Rescues LeisureLink Tech Assets and Sets Out to Provide a New Level of Connectivity

Amy Hinote -
In September 2016, LeisureLink, a widely used channel management company, announced that it was ceasing operations and discontinuing use of its platform, leaving dozens...
Marketing

HomeAway’s Jeff Hurst Discusses Industry Growth, Technology, and HomeAway’s Business Model

Amy Hinote -
HomeAway remains the undeniable leader in delivering third-party revenue for core vacation markets in the United States. Expedia’s purchase of the company in late...
Marketing

Lodgify Raises $5 Million

Alexa Nota -
Barcelona-based vacation rental software provider Lodgify announced today that it has secured a $5 million round of Series A funding, bringing total funding to $7.3 million to date. Participants of...
Marketing

Total Compensation Statements Are a Powerful Marketing Strategy for Employers

Sue Jones -
The national unemployment rate of 3.8 percent (as of May 31, 2018) is the lowest it has been since April 2000. With unemployment under...
Marketing

Back-of-the-House Customer Service Training

Durk Johnson -
Recently, my wife and I spent our anniversary at a hotel on the Oregon coast. It was a unique date because it marked the...
Latest News

The Future of OTA Guest Fees for Vacation Rentals: Airbnb, Booking, Expedia/HomeAway Have Conflicting Views on a Fee for Travelers

Amy Hinote -
Airbnb started it. We all know the story by now. Airbnb founders Brian Chesky and Joe Gebbia couldn't afford to pay rent in their San...
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Education

10 Strategies for Finding the Right Balance in Your 2018 Marketing Plan

Alexa Nota -
After hitting an industry event such as VRM Intel Live or taking a VRMA webinar, it’s easy for marketing professionals to leave crackling with...
Marketing

Doubling Down on the Guest Experience

Touch Stay -
As I listened to Simon Lehmann at the European VRMA Conference explain why he always brings a set of sharp knives when staying at a...
Marketing

Creating a Sustainable Advantage with Automated Distribution

Bluetent Staff -
There is no doubt that distribution and the increasing prevalence of online travel agencies (OTAs) have caused a significant disruption in the vacation rental...
Marketing

Build Your Brand with Marketing and Retargeting

David Thompson -
In the world of digital marketing, the “Big 4” dominates—SEO, PPC, email, and social media. For these latter three, however, the remarketing and retargeting...
Education

Long Live the OTA! 5 Major Issues Marketplaces Solve for You by David Angotti

David Angotti -
It’s time to have a difficult conversation: listing sites are not the enemy. If we choose to form an alliance rather than complain, online...
Latest News

RedAwning.com purchases Blizzard Internet Marketing and rebrands to Red Awning Group

Amy Hinote -
Today RedAwning.com announced it has acquired Colorado-based Blizzard Internet Marketing. “By joining forces with Blizzard, RedAwning strengthens its position as a global marketing engine supporting...
Marketing

Blurring the Line Between Marketing and Public Relations

Alexa Nota -
Depending on whom you ask, marketing and public relations (PR) are either two distinct functions that don’t have much to do with one another,...
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Latest News

Technology-enabled Property Management Lodging Platforms

Steve Milo -
The vacation rental industry is undergoing a rapid transformation in terms of both market growth and in the operational and lodging side. With the...
Marketing

Google Hotels: Not The Magic Bullet

David Angotti -
Are Google Hotel Ads the best way to grow your brand? Is this the answer to the ongoing issues with OTAs? This is a...
Marketing

Condo-World emerges as new booking marketplace for resort condominium lodging alternatives in major US destinations

Amy Hinote -
Initially flying under the radar, Condo-World has rapidly expanded its reach and is now aggregating resort condominium vacation rentals in multiple destinations on its...
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