When looking to determine a vacation rental management company’s marketing budget and plan, concrete education and information is hard to come by. On October 28, 2015, at the VRMA Annual Conference in New Orleans, VRM Intel’s Amy Hinote and industry marketing consultant Amber Mayer led a four-hour tactical bootcamp seminar designed to work with vacation rental marketers to analyze current marketing strategies, determine how much money should be spent on marketing, demonstrate how to create a marketing budget, and discover ways to save money and increase the effectiveness of the marketing plan.
Some of the marketing tactics we examined were content marketing, website UX, merchandizing properties, distribution enhancement, SEO/SEM, email marketing, marketing automation, and more.
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