2024 DARM Sessions Preview, Sandestin, Dec 2 – 4

The 6th Annual Vacation Rental Data and Revenue Management (DARM) Conference is heading to the Florida panhandle, Dec 2 – 4, 2024, at the Sandestin Hilton.

With a mix of workshops, classes, panel discussions, interviews, and roundtables, this year’s DARM Conference has a record-setting 80 sessions covering the following tracks:

• Foundational Revenue Management
• Advanced Revenue Management
• Data and Reporting
• Marketing and Distribution
• Technology and AI
• Risk and Revenue
• Executive Discussions

 

2024 DARM Sessions

General Sessions

• 2024 Vacation Rental Performance and 2025 Outlook with Key Data CEO Jason Spenkle
• Vrbo and Expedia Q&A with Tim Rosolio, Vice President of Vacation Rental Partner Success at Expedia Group
• Entering a New Age of Disruption, Q&A with Vered Schwarz, CEO, Guesty
• AI’s Potential Impact on Short-term Rental Management, Q&A with Sam Dundas, Cofounder, Besty AI
• DARM Keynote: Will Guidara, Bestselling Author, Unreasonable Hospitality, “Hospitality Infiltration”

Revenue Management Sessions (In Partnership with RevProf)

Foundational Revenue Management

• DARM Introduction for Revenue Management Mentorship Matchup
• Revenue Management Basics: Introduction to Concepts, Metrics and Data
• Deciphering Trends: Hands-On Masterclass on Interpreting Market and Revenue Data
• Dynamic Pricing in the Age of Disruption: Lessons from Paris 2024 and Beyond
• The Don’ts of Revenue Management: Lessons from the Trenches
• Q&A Workshop: Ask the Revenue Management Experts
• Aligning Interests: Educating Homeowners and Stakeholders on Revenue Strategies
• Crystal Ball: Revenue Management Predictions for 2025
• Vacation Rental Revenue Management vs. Other Industries
• Future-Proof Your Revenue Management Strategies

Advanced Revenue Management

• The Price is Right: The Art of Compression and Event Pricing
• Revenue Management Audit
• Fees Unleashed: Navigating the Impact on Your Vacation Rental Pricing Strategy
• Nontraditional Data Sources
• Dynamic Competitive Sets: The New Benchmark for Performance
• Advanced Revenue Forecasting: The Why and How
• Introduction to New Revenue Management Tools and Features
• Future-Proof Your Revenue Management Strategies       
• Revenue Management through Regulations
• The Great Debate: Revenue Managers Debate Popular Strategies

                   

Marketing and Distribution Sessions

• The Future of SEO: How Changes at Google Are Affecting the Vacation Rental Industry
• 2024 Turned PPC on its Head: Adapting to Changes with Google Ads
• Optimizing Listings on Vrbo and Airbnb
• How to Win Legislative Campaigns through Marketing and Data
• Maximizing Online Conversions: Is There Room for More Direct Bookings? Yes!
• 2025 Search: Get Your Property Pages Ready
• Identifying and Communicating Your Authentic Brand Proposition to Guests, Homeowners and Team Members
• The Secret Power of Offline Conversion
• Shifting Social Strategy: Facebook Tactics, TikTok, and Influencers
• Niche Distribution Channels: Often Overlooked Niche Revenue Streams 
• Unveiling What Travelers Want: HomeToGo’s 2025 Travel Forecast

 

Data Sessions

• Own Your Data: Data Privacy and Protection
• Uncover the Power of Property Data and Guest Interactions to Transform Vacation Rental Management
• Regional Data Deep Dive: Mountain Markets
• Regional Data Deep Dive: Pacific Coast
• Regional Data Deep Dive: East Coast
• Regional Data Deep Dive: Southeast Atlantic Beaches
• Regional Data Deep Dive: Gulf Coast Beaches
• Making Market Data the Core of Your Innovation Strategy
• Turn the Lights On: Making Your Business Path Clear with Business Intelligence
• Finding Revenue Streams in the Treasure Trove of Data You’re Already Collecting
• Revenue Managers’ Guide to Effective Reporting: Which Reports, When to Use Them, and How to Create Them

 

Technology and AI Sessions

• ChatGPT and Gemini: Are Large Language Models Just Hype or the Beginning of a Civilization-Level Change?
• Using Advanced Technology for In-House Guest Communications and Upselling
• Will AI Replace the Most Important Capital in Our Industry?
• 2024 Changes to GA4 and Online Conversion Tracking
• Knowing Your Client KPI’s to Grow Your Brand and Revenue
• 2025 Technology Road Map for the Vacation Rental Industry
• Beyond the Hype, AI Copilots that Maximize Revenue at Scale
• Using AI to Save Time and Increase Operational Efficiency
• Optimize Data Analysis and Reporting Capabilities with Customized Reports
• Standardized Industry API: Are We Close and What Will it Mean?
• Impact of Private Equity on STR/VR Technology Landscape

 

Risk and Revenue Sessions

• The ESOP Opportunity: Perhaps a Better Exit Strategy
• Reverse Engineering a $10M Exit: A 5-Year Roadmap for Maximizing Your Business Value
• Are You Spending Too Much? Vacation Rental Industry Benchmarking by Budget Line Item
• Unlocking Profit Potential: Insider Strategies for Maximizing Revenue & Minimizing Expenses
• Risk Management in the Age of Changing Weather Patterns
• Bad Stays and Bourbon Chasers: Your Worst Guest Stories
• Leveraging Remote Teams and 24/7 Support to Maximize Revenue and Efficiency
• Safeguarding Revenue: The Essential Role of Travel Protection for Property Managers
• Connecting the Dots: Financial Management for Vacation Rentals
• Data Drives Decisions and Organizational Change: A Case Study with Finger Lakes Premier Properties
• Maximizing Workforce Efficiency: Strategic Approaches to Expense Management

 

Executive Discussions

Executive Discussions: Interviews, panels and roundtables covering timely topics, capital investments, regulations, evolving market share, supply and demand shifts, and more.

 

Conference Information

To register, go to vrdarm.com. Registration starts at $1398.

Hotel rates start at $199 at the Hilton Sandestin, Miramar Beach, FL.