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Business

2024 DARM Sessions Preview, Sandestin, Dec 2 – 4

2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
mm
Amy Hinote
September 4, 2024

2024 DARM Session Preview Guide

The 6th Annual Vacation Rental Data and Revenue Management (DARM) Conference is heading to the Florida panhandle, Dec 2 – 4, 2024, at the Sandestin Hilton.

With a mix of workshops, classes, panel discussions, interviews, and roundtables, this year’s DARM Conference has a record-setting 80 sessions covering the following tracks:

  • Foundational Revenue Management
  • Advanced Revenue Management
  • Data and Reporting
  • Marketing and Distribution
  • Technology and AI
  • Risk and Revenue
  • Executive Discussions

 

2024 DARM Sessions

General Sessions

  • 2024 Vacation Rental Performance and 2025 Outlook with Key Data CEO Jason Spenkle
  • Vrbo and Expedia Q&A with Tim Rosolio, Vice President of Vacation Rental Partner Success at Expedia Group
  • Entering a New Age of Disruption, Q&A with Vered Schwarz, CEO, Guesty
  • AI’s Potential Impact on Short-term Rental Management, Q&A with Sam Dundas, Cofounder, Besty AI
  • DARM Keynote: Will Guidara, Bestselling Author, Unreasonable Hospitality, “Hospitality Infiltration”

Revenue Management Sessions (In Partnership with RevProf)

Foundational Revenue Management

  • DARM Introduction for Revenue Management Mentorship Matchup
  • Revenue Management Basics: Introduction to Concepts, Metrics and Data
  • Deciphering Trends: Hands-On Masterclass on Interpreting Market and Revenue Data
  • Dynamic Pricing in the Age of Disruption: Lessons from Paris 2024 and Beyond
  • The Don’ts of Revenue Management: Lessons from the Trenches
  • Q&A Workshop: Ask the Revenue Management Experts
  • Aligning Interests: Educating Homeowners and Stakeholders on Revenue Strategies
  • Crystal Ball: Revenue Management Predictions for 2025
  • Vacation Rental Revenue Management vs. Other Industries
  • Future-Proof Your Revenue Management Strategies

Advanced Revenue Management

  • The Price is Right: The Art of Compression and Event Pricing
  • Revenue Management Audit
  • Fees Unleashed: Navigating the Impact on Your Vacation Rental Pricing Strategy
  • Nontraditional Data Sources
  • Dynamic Competitive Sets: The New Benchmark for Performance
  • Advanced Revenue Forecasting: The Why and How
  • Introduction to New Revenue Management Tools and Features
  • Future-Proof Your Revenue Management Strategies       
  • Revenue Management through Regulations
  • The Great Debate: Revenue Managers Debate Popular Strategies

                   

Marketing and Distribution Sessions

  • The Future of SEO: How Changes at Google Are Affecting the Vacation Rental Industry
  • 2024 Turned PPC on its Head: Adapting to Changes with Google Ads
  • Optimizing Listings on Vrbo and Airbnb
  • How to Win Legislative Campaigns through Marketing and Data
  • Maximizing Online Conversions: Is There Room for More Direct Bookings? Yes!
  • 2025 Search: Get Your Property Pages Ready
  • Identifying and Communicating Your Authentic Brand Proposition to Guests, Homeowners and Team Members
  • The Secret Power of Offline Conversion
  • Shifting Social Strategy: Facebook Tactics, TikTok, and Influencers
  • Niche Distribution Channels: Often Overlooked Niche Revenue Streams 
  • Unveiling What Travelers Want: HomeToGo’s 2025 Travel Forecast

 

Data Sessions

  • Own Your Data: Data Privacy and Protection
  • Uncover the Power of Property Data and Guest Interactions to Transform Vacation Rental Management
  • Regional Data Deep Dive: Mountain Markets
  • Regional Data Deep Dive: Pacific Coast
  • Regional Data Deep Dive: East Coast
  • Regional Data Deep Dive: Southeast Atlantic Beaches
  • Regional Data Deep Dive: Gulf Coast Beaches
  • Making Market Data the Core of Your Innovation Strategy
  • Turn the Lights On: Making Your Business Path Clear with Business Intelligence
  • Finding Revenue Streams in the Treasure Trove of Data You’re Already Collecting
  • Revenue Managers’ Guide to Effective Reporting: Which Reports, When to Use Them, and How to Create Them

 

Technology and AI Sessions

  • ChatGPT and Gemini: Are Large Language Models Just Hype or the Beginning of a Civilization-Level Change?
  • Using Advanced Technology for In-House Guest Communications and Upselling
  • Will AI Replace the Most Important Capital in Our Industry?
  • 2024 Changes to GA4 and Online Conversion Tracking
  • Knowing Your Client KPI’s to Grow Your Brand and Revenue
  • 2025 Technology Road Map for the Vacation Rental Industry
  • Beyond the Hype, AI Copilots that Maximize Revenue at Scale
  • Using AI to Save Time and Increase Operational Efficiency
  • Optimize Data Analysis and Reporting Capabilities with Customized Reports
  • Standardized Industry API: Are We Close and What Will it Mean?
  • Impact of Private Equity on STR/VR Technology Landscape

 

Risk and Revenue Sessions

  • The ESOP Opportunity: Perhaps a Better Exit Strategy
  • Reverse Engineering a $10M Exit: A 5-Year Roadmap for Maximizing Your Business Value
  • Are You Spending Too Much? Vacation Rental Industry Benchmarking by Budget Line Item
  • Unlocking Profit Potential: Insider Strategies for Maximizing Revenue & Minimizing Expenses
  • Risk Management in the Age of Changing Weather Patterns
  • Bad Stays and Bourbon Chasers: Your Worst Guest Stories
  • Leveraging Remote Teams and 24/7 Support to Maximize Revenue and Efficiency
  • Safeguarding Revenue: The Essential Role of Travel Protection for Property Managers
  • Connecting the Dots: Financial Management for Vacation Rentals
  • Data Drives Decisions and Organizational Change: A Case Study with Finger Lakes Premier Properties
  • Maximizing Workforce Efficiency: Strategic Approaches to Expense Management

 

Executive Discussions

Executive Discussions: Interviews, panels and roundtables covering timely topics, capital investments, regulations, evolving market share, supply and demand shifts, and more.

 

Conference Information

To register, go to vrdarm.com. Registration starts at $1398.

Hotel rates start at $199 at the Hilton Sandestin, Miramar Beach, FL. 

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Business
September 4, 2024
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Amy Hinote

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