When looking to determine a vacation rental management company’s marketing budget and plan, concrete education and information is hard to come by. On October 27, 2015, at the VRMA Annual Conference in New Orleans, VRM Intel’s Amy Hinote and industry marketing guru Amber Mayer are conducting a hands-on, fact-filled, four-hour tactical bootcamp seminar designed to work with vacation rental marketers to analyze current marketing strategies, determine how much money should be spent on marketing, demonstrate how to create a marketing budget, and discover ways to save money and increase the effectiveness of the marketing plan.
Participants will receive example marketing budgets, along with the latest information on both old and new marketing tactics. The roundtable format will allow marketers to hear from each other about effective strategies, how to avoid pitfalls and how to measure performance.
Some of the marketing tactics we will examine are SEO/SEM, website design, distribution channels, email marketing, marketing automation, direct mail, utilizing the tools in your PMS, and more. With each marketing tactic, we will discuss in depth what is new, what has changed, how to measure ROI, in-house vs outsourcing, and ways to save money while optimizing for success. We will also demonstrate how to plug your strategy into a marketing budget, and how to manage expenses throughout the year.
To sign up, go to http://www.vrma.com/bootcampsessions