Thursday, December 4, 2025
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vacation rental marketing

Marketing

How to Increase Your Occupancy in a Competitive Market through Monthly Rentals

Sean Beckham -
This Fastest-Growing Trip Length Category Can Increase Your Occupancy  “Longer stays are on the rise. In fact, bookings that meet or exceed 28 days is...
Business

Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

Jill Highsmith McGee -
As a Digital Marketing and SEM specialist, I work with location-based marketing daily, but I know that is not the case for everyone. In...
Business

5 Steps to Clean Up and Organize Your Vacation Rental Website

Marshall Morrow -
Vacation rental managers have a lot on their plates. Outdated website content and overall “website cleanliness” is often something VRMs know they need to...
Latest News

4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests

Jennifer Perez -
In 2022, consumer demand for vacation rentals is predicted to increase by 14 percent. Additionally, vacation rental inventory is expected to increase by 15...
Marketing

Webinar: Optimizing Your Listings and Pricing on VRBO and Expedia

VRM Intel Staff -
In the never-ending battle for winning online bookings, OTAs and major hotel brands have become even more innovative in winning their share of vacation...
Marketing

Attract More Qualified Leads into Your Existing Marketing System with Instagram

Thibault Masson -
As a property manager, you may not believe that social media can help your business acquire more leads. You may have even tried and...
Marketing

Improving User Experience: Utilizing Custom Search Results Pages on Vacation Rental Property Management Websites

Marshall Morrow -
For any vacation rental company trying to gain online exposure, there are a couple of digital marketing essentials your site should incorporate. One notable...
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Marketing

Dream Kitchens Sell: How Kitchens Define the Character of Vacation Rentals

Amy Hinote -
Travelers are approaching staying in a vacation home in a whole new way. Years ago, vacation rental travelers prioritized the destination and cared little...
Business

The Value of Direct Bookings vs. the Airbnb & Vrbo Demand

Amy Hinote -
KPIs Show the Value of Direct Bookings, but Airbnb is Quickly Gaining Ground as a Percentage of Total Revenue  The following data sets were provided...
Business

Know Before You Grow: Measuring Homeowner Satisfaction before Growing Inventory

Amy Hinote -
As competition heats up for supply, vacation rental managers are investing heavily in homeowner acquisition. Throughout the industry, our mantra is “This industry is...
Business

2021 Summer Review: Leisure Vacation Rentals Surpass Expectations

Melanie Brown -
For many US vacation rental homeowners and managers, the 2021 summer season was likely the most profitable they have ever experienced. Although 2020’s summer...
Marketing

Marketing Without Data is Like Boating Without A Motor

Scott Hahnert -
Spoiler alert...you won’t get very far. Getting the most out of your marketing efforts means investing in data. Come up with a tagline, use a...
Business

Why Your Business Should Have an In-House Information Technology Leader at the Table

Wendy Glover -
Technology growth and consolidation in the vacation rental industry have exploded over the past five years. In a market where there were only five...
Business

Providing Guests with a Catered Travel Experience: Big Brands Collection of Zero-Party Data

Wendell Lansford -
What day of the week is it again? With so many of us staying home because of the pandemic, it can be hard to...
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Business

Third-Party Distribution Channels: Are OTAs Your Foe, Friend, or Frenemy?

Michelle Marquis -
My experience on this topic began with a foundation in the hotel industry where I saw distribution, revenue management, and use of online travel...
Business

Thinking Outside the (In)box: Using Email Marketing to Drive Bookings in Today’s Economic Climate

Jennifer Perez -
The world of travel is opening again. With COVID-related restrictions lifting and vaccine distribution expanding, the public is hungry for travel—and they’re booking vacation...
Business

New Vacation Rental Data Standards in a Post-Pandemic World

Melanie Brown -
Experts in many fields, from economics to health care, have referred to COVID-19 as an accelerator that escalated shifts in societal behavior. The pandemic...
Business

Helping Your Guests Create Memories that Matter One Experience at a Time

Chris Taylor -
A guest’s memories of a vacation can be different from their true experience and are sometimes shaped by a single event. That is why...
Business

The Importance of SEO to Your Vacation Rental Website and Marketing Strategy

Jill Highsmith McGee -
When I tell people I’m a search engine optimization (SEO) specialist, I see their eyes glaze over. I often resort to a short response...
Business

Hand-to-Hand Combat: Winning the Battle for Direct Bookings

Doug Kennedy -
For years now, vacation rental companies have been fighting desperately to win back market share from third parties, such as online travel agencies (OTAs),...
Business

Is Influencer Marketing the Right Tactic for Your Vacation Rental Business?

Jodi Bourne -
Scrolling through online vacation rental marketing and management forums will quickly reveal the story of what many professional owners and property managers think of...
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Business

Vintory’s Director of Digital Marketing Gives a Crash Course: How to Get The Most Out of Your Digital Advertising Efforts

Paul Manzey -
“We’re seeing lots of traffic, it’s not just converting.” How many times have you heard this? How many times have you said it yourself? Google Ads...
Business

Piecing Together Technology Systems to Execute Revenue Management Strategies

Emily Pattillo -
In business and life in general, they say to avoid extremes. Make a solid plan, make corrective adjustments, but stay the course and “fly...
Business

Property Management Newcomer Casiola: How their Fresh Look at the Industry is Making them Successful

Amy Hinote -
This past February, I pulled into the driveway of my Orlando vacation rental around 9:00 p.m. on a Saturday night. It’s always unsettling to...
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