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4 Ways to Stand Out in a Crowded Market: Get Your Brand & Listings in Front of Potential Guests

Jennifer Perez -
In 2022, consumer demand for vacation rentals is predicted to increase by 14 percent. Additionally, vacation rental inventory is expected to increase by 15...
Marketing

Attract More Qualified Leads into Your Existing Marketing System with Instagram

Thibault Masson -
As a property manager, you may not believe that social media can help your business acquire more leads. You may have even tried and...
Business

The Importance of SEO to Your Vacation Rental Website and Marketing Strategy

Jill Highsmith McGee -
When I tell people I’m a search engine optimization (SEO) specialist, I see their eyes glaze over. I often resort to a short response...
Marketing

Are You Ready to Ride the Wave to Becoming a 2021 Social Media Game Changer?

Toni Henry -
In the world of fast-paced social media and slow-going fact-checking, posts that best drive customers may not be the ones that feature the best...
Education

Continuous Learning: Knowledge is the Key to Business Success 

Heather Bayer -
“What’s the point of learning about crypto-currency? It will never affect me.” That was my sister’s response when I told her I was researching distributed...
Education

VR Mastered Boot Camp Comes to Santa Cruz

Alexa Nota -
The VR Mastered Boot Camp returns this fall to bring the educational series to vacation rental owners and property managers. This year’s event will...
Marketing

Blurring the Line Between Marketing and Public Relations

Alexa Nota -
Depending on whom you ask, marketing and public relations (PR) are either two distinct functions that don’t have much to do with one another,...
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Marketing

Using Social Media to Build Your Brand 

VRM Intel Staff -
We are sorry to say that if you aren’t using social media in your marketing plan, you are behind the times. And if you are using...

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It’s Your People, Stupid

Am I calling you stupid? Not really. Just grabbing your attention. But let me break down something I see in company after company that,...