In the world of fast-paced social media and slow-going fact-checking, posts that best drive customers may not be the ones that feature the best print ads or those with the greatest budget. Instead, the most effective posts, just might be those by Instagram or Snapchat “legends” who give us full view of the ups and downs of their everyday lives. Like reality TV shows fans, we watch with bated breath for even a minimal post such as:
‘We’ve got something BIG to share.’
And even when the “big news” is yet another new spin on recycled information, we nearly rearrange our lives to be one of the firsts in the know.
With such power comes a way to draw in new renters, new owners and new vendors. I have had circular conversations with homeowners about rugs, rental rates, bar stools, pillows, real estate, renter amenity trends, fabrics and so on for hours and despite information overload, I remain invigorated. Similar conversations happen in the office and with vendors because there’s so much good information and so many good products to check out.
In years past, I relied heavily on the proverbial post card with phrases like ‘Introducing’ and ‘Act Now While Quantities Last’ eager to promote a great product or a new vendor. Now, it’s so easy to get samples, but the choices seem endless. We inevitably see not one, not two, but potentially 20 options for that perfect antibacterial, commercial grade, washable, soil-resistant fabric. Facebook, and many other social media sites, continue to target ads individualized to each of us based on the small things we search for … and we grab on.
Admittedly, these new ways of finding products, restaurants, great vacation spots — and a new favorite peanut butter — is fantastic. By simply posting reviews on our platforms, we show our friends, family and perfect strangers that we are everyday people not paid to star in commercials who love and/or hate that product, restaurant, vacation rental, city or food.
How amazing it is to be such powerful marketing managers. We are now so smart that we market for free, we share to be helpful, and we ask total strangers what they think. We truly open ourselves to being a global game changers 2021 style.
Where do you think this will lead us? Do we put on the brakes because someone may know too much? Or just like those social “legends” with large followings and fan bases, do we embrace this new way of marketing and keep the wheels rolling into the future?
As we step into 2021, watch the trends, watch the styles. Predictions and new social platforms are bound to rise.
Three ways to stay positive:
- Focus on being a part of the changers, enjoy the game and share information.
- Respect the opinions of others and determine how you feel for yourself.
- Thank those who share and express appreciation.
When focusing on being a part of the change we embrace some form of ownership or pride is helping out our fellow man. Showing respect creates a wave of positivity that leads others to respect and accept opinions even if they are not shared. Providing thanks and gratitude keeps the world’s vibrations high and we all grow.