Thursday, December 4, 2025
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Marketing

Marketing Messaging That Actually Converts Vacation Rental Homeowners

Conrad O'Connell -
You've probably heard it before: some vacation rental manager claiming to be "the best in the city" or promising "guaranteed best revenue," which sounds...
Business

Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

Jill Highsmith McGee -
As a Digital Marketing and SEM specialist, I work with location-based marketing daily, but I know that is not the case for everyone. In...
Business

5 Steps to Clean Up and Organize Your Vacation Rental Website

Marshall Morrow -
Vacation rental managers have a lot on their plates. Outdated website content and overall “website cleanliness” is often something VRMs know they need to...
Marketing

Webinar: Optimizing Your Listings and Pricing on VRBO and Expedia

VRM Intel Staff -
In the never-ending battle for winning online bookings, OTAs and major hotel brands have become even more innovative in winning their share of vacation...
Marketing

Improving User Experience: Utilizing Custom Search Results Pages on Vacation Rental Property Management Websites

Marshall Morrow -
For any vacation rental company trying to gain online exposure, there are a couple of digital marketing essentials your site should incorporate. One notable...
Business

The Importance of the Guest Experience within Vacation Rental Operations: From the Back of the House to the Front

Jeremiah Gall -
The concept of vacation rental property operations has evolved tremendously over the past few decades, developing from a collection of loosely defined tasks into...
Business

The Importance of SEO to Your Vacation Rental Website and Marketing Strategy

Jill Highsmith McGee -
When I tell people I’m a search engine optimization (SEO) specialist, I see their eyes glaze over. I often resort to a short response...
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Business

The Importance of Guest Communication to Vacation Rental Management

Paul Bergeron -
“Vacation rental managers have historically taken a reactionary approach to in-stay communication: leave the guest alone and be ready to respond when needed. Today,...
Marketing

Creating a Digital Marketing Ecosystem To Drive More Revenue

Jennifer Perez -
If it’s possible to find a silver lining in the cloud that was 2020, the resilience of the vacation rental industry might be it....
Marketing

The Pace Report Is Dead

Amber Carpenter -
I think it was 2010 when I read a blog post titled, “SEO Is Dead,” written by a then-active vacation rental marketing leader. The...
Marketing

Secure More Direct Bookings through Personalized Sales and Marketing

Doug Kennedy -
As most of my readers and clients in the vacation rental (VR) niche of lodging know, I have also been providing training in the...
Marketing

The Google Trifecta: Three Ways to Leverage the World’s Most Popular Search Engine

Jennifer Perez -
Ned Lucks, chief technology officer at Bluetent, likes to say, “If you’re not on the first page of the internet, you’re not on the...
COVID-19

Navigating COVID-19: What’s Next in Marketing

Jill Highsmith McGee -
The vacation rental industry is a unique market that is constantly in flux, but one thing remains certain: vacation rental companies are as adaptable...
Marketing

The 5-hr Drive Market: Targeting the “Five-Hour Drive” Leisure Traveler Using Geotargeting and Local SEO

Jodi Bourne -
The COVID-19 pandemic will change the way vacation rental providers operate for the foreseeable future— cancellation policies, cleaning standards, procedures, and even the amenities...
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Marketing

The More You Know Expert Advice for Digital Success in 2020: A Panel Discussion with Bluetent’s Digital Marketing Team

Bluetent Staff -
By Brynn Flaherty, Andy Gaylord, Beryl Coulter, Jack Scherrer, and Alex Moshenskiy It’s 2020, and staying up-to-date on SEO trends should be on every vacation...
Latest News

Expedia shifts focus to direct consumer relationships: “SEO is not the future of our business”

Amy Hinote -
In a refreshingly clear-eyed and candid earnings call on Thursday, Expedia Group Chairman and senior executive Barry Diller and vice-chairman Peter Kern (who are...
Latest News

SEO/SEM Disrupted: How Google Travel is Shaking up the Marketing Funnel

Amber Carpenter -
Our only certainty in the vacation rental industry is change, and 2019 did disappoint those who enjoy the adrenaline rush of disruption. Google Travel is...
Latest News

Expedia’s stock tanks as company looks to bypass Google and increase direct bookings on Vrbo

Amy Hinote -
Expedia’s stock is down 26 percent today after the company posted Q3 2019 results showing underperformance. According to Bloomberg, Vrbo posted another decline in...
Marketing

Direct Booking Case Study: How a Destin VRM Reduced Dependence on the OTAs by 52 Percent in Only Eight Months

Ann Marie Houlihan -
These Vacation Rental Managers Are Winning against the OTAs! Nancy Fox and Larry Synder have a strong sense of their brand, their guests, and what...
Latest News

The 2019 Vacation Rental Management Web Store

Amy Hinote -
Vacation rental management websites have come a long way in the past decade. The addition of quotable rates, professional photos, advanced filtering, comparison shopping, mobile-friendly design, new...
News

Vacation Rental Series “Stay Here” Now Streaming on Netflix

Alexa Nota -
The Netflix original series “Stay Here” debuts today, shining a new spotlight on the vacation rental industry. The show features well-known interior designer and...
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Education

VR Mastered Boot Camp Comes to Santa Cruz

Alexa Nota -
The VR Mastered Boot Camp returns this fall to bring the educational series to vacation rental owners and property managers. This year’s event will...
Education

Long Live the OTA! 5 Major Issues Marketplaces Solve for You by David Angotti

David Angotti -
It’s time to have a difficult conversation: listing sites are not the enemy. If we choose to form an alliance rather than complain, online...
Business

Public Relations and the Sales Funnel: How PR Can Support the Journey from Awareness to Guest Loyalty

Jessica Gillingham -
First, public relations is not just about press releases. It’s also not even about securing coverage. Public relations is a management function that is...
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