Thursday, December 4, 2025
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Marketing

Marketing Messaging That Actually Converts Vacation Rental Homeowners

Conrad O'Connell -
You've probably heard it before: some vacation rental manager claiming to be "the best in the city" or promising "guaranteed best revenue," which sounds...
Business

Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

Jill Highsmith McGee -
As a Digital Marketing and SEM specialist, I work with location-based marketing daily, but I know that is not the case for everyone. In...
Marketing

Improving User Experience: Utilizing Custom Search Results Pages on Vacation Rental Property Management Websites

Marshall Morrow -
For any vacation rental company trying to gain online exposure, there are a couple of digital marketing essentials your site should incorporate. One notable...
Business

The Importance of the Guest Experience within Vacation Rental Operations: From the Back of the House to the Front

Jeremiah Gall -
The concept of vacation rental property operations has evolved tremendously over the past few decades, developing from a collection of loosely defined tasks into...
Business

The Importance of SEO to Your Vacation Rental Website and Marketing Strategy

Jill Highsmith McGee -
When I tell people I’m a search engine optimization (SEO) specialist, I see their eyes glaze over. I often resort to a short response...
Marketing

Direct Booking Case Study: How a Destin VRM Reduced Dependence on the OTAs by 52 Percent in Only Eight Months

Ann Marie Houlihan -
These Vacation Rental Managers Are Winning against the OTAs! Nancy Fox and Larry Synder have a strong sense of their brand, their guests, and what...
News

HomeAway Software Trends Report Reveals What Vacation Rental Managers Need to Know in 2019

Amy Hinote -
Over the past two years, the vacation rental industry has continued to evolve rapidly. HomeAway Software recently published its 2019 US Vacation Rental Trends...
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Education

Long Live the OTA! 5 Major Issues Marketplaces Solve for You by David Angotti

David Angotti -
It’s time to have a difficult conversation: listing sites are not the enemy. If we choose to form an alliance rather than complain, online...
Business

Public Relations and the Sales Funnel: How PR Can Support the Journey from Awareness to Guest Loyalty

Jessica Gillingham -
First, public relations is not just about press releases. It’s also not even about securing coverage. Public relations is a management function that is...

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