All posts tagged "marketing"

“Life moves pretty fast. If you don’t stop and look around once in a while, you could...

The Second Annual Data and Revenue Management (DARM) Master Class may be the quintessential illustration of the...

As most of my readers and clients in the vacation rental (VR) niche of lodging know, I...

Some History While extended stays or mid-term stays (these go by many names) have been a hot...

Building your brand can be a challenge in uncertain times, particularly when every week seems different, making...

Customer segmentation is the foundation for hotel revenue management, but it’s not talked about as much in...

Work From Home Fatigue As shelter orders persist across the country, many have started to experience fatigue...

“Email is dead,” we’ve heard this, but it’s simply not the truth. In fact, most companies that...

  We knew our website had passed its sell-by date. It was looking old and tired and...

As vacation rental providers are experiencing firsthand, consumer behavior in the travel sector has changed dramatically in...

An article titled “Being Extra-Ordinary” in the Summer 2020 issue of VRM Intel shared photographs of clean,...

At the 2019 VRMA International New Orleans, Ryland Nelson was looking for a solution that would take...

The economic landscape for short-term and vacation rentals is swiftly changing, bringing new challenges each day. The...

While vacation rental managers have been dealing with pandemics, fires, and hurricanes, the short-term rental industry’s technology...

For many vacation rental companies, stability and routine flew out the window in mid-March—along with a significant...

The incredible return on investment achieved through email marketing means that a vacation rental company’s email subscriber...

Every year around this time, we think about how to position Barefoot in the vacation rental management...

I have spent more than a decade in the hospitality industry learning and sharing how to capture...

Cart abandonment. Such an ominous term. No company can really and truly get in the mind of...

By Brynn Flaherty, Andy Gaylord, Beryl Coulter, Jack Scherrer, and Alex Moshenskiy It’s 2020, and staying up-to-date...

Vacation rental professionals are heading to Tennessee in a few weeks for VRM Intel Live! Gatlinburg. The...

Tara. Pemberley. House of the Seven Gables. Graceland. Oak Alley. Mount Vernon. The idea of naming homes...

We are all drowning in data, and most of us do not want to admit out loud...

Occupancy has consistently been used as a staple indicator of performance for hoteliers and rental managers. Because...