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Marketing

Managing Profit, Not Just Revenue

Andrew McConnell -
The Second Annual Data and Revenue Management (DARM) Master Class may be the quintessential illustration of the vacation rental industry in 2020. After DARM’s incredibly...
Marketing

Secure More Direct Bookings through Personalized Sales and Marketing

Doug Kennedy -
As most of my readers and clients in the vacation rental (VR) niche of lodging know, I have also been providing training in the...
News

Mid-Term Stays: Adjusting Rates to Accommodate Longer Stays

Anurag Verma -
Some History While extended stays or mid-term stays (these go by many names) have been a hot topic recently, they have a rich history of...
Marketing

Building Your Vacation Rental Industry Brand

Amber Hurdle -
Building your brand can be a challenge in uncertain times, particularly when every week seems different, making it difficult to stand confidently by your...
Marketing

Data-Driven Customer Segmentation

Melanie Brown -
Customer segmentation is the foundation for hotel revenue management, but it’s not talked about as much in the vacation rental industry. Although most vacation...
Marketing

Repurposing Space: Broadening Your Vacation Rental’s Appeal

Amy Bradac -
Work From Home Fatigue As shelter orders persist across the country, many have started to experience fatigue associated with working from home. Similar to the...
Sponsor News

How Email Helped Save Vacation Rental Companies During the COVID-19 Pandemic

Justin Jones -
"Email is dead," we've heard this, but it's simply not the truth. In fact, most companies that are making enormous revenue increases are leveraging...
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Technology

Building a New Website: Lessons We Learned While Rebuilding our VRM Website

Heather Bayer -
  We knew our website had passed its sell-by date. It was looking old and tired and did not show well on mobile devices. In the...
Business

New Customers Bring New Demands: Evolving to Meet the Needs of New Customer Avatars

Nancy McAleer -
As vacation rental providers are experiencing firsthand, consumer behavior in the travel sector has changed dramatically in 2020. In a recent interview, Google’s head of...
Marketing

Photos and Descriptions: How Best Practices Have Changed in 2020

Rebecca Lombardo -
An article titled “Being Extra-Ordinary” in the Summer 2020 issue of VRM Intel shared photographs of clean, open interiors with decluttered surfaces and white...
Marketing

Fernie Direct & StayFi

Arthur Colker -
At the 2019 VRMA International New Orleans, Ryland Nelson was looking for a solution that would take his direct booking strategy to the next...
Marketing

9 Key Revenue Management Basics

Lee Knauer -
The economic landscape for short-term and vacation rentals is swiftly changing, bringing new challenges each day. The industry experienced a screeching halt in demand...
Latest News

Let’s go tech shopping! DEMO DAYS (recordings)

Amy Hinote -
While vacation rental managers have been dealing with pandemics, fires, and hurricanes, the short-term rental industry's technology companies have been busy developing and launching...
Marketing

What the Data Shows: Crafting digital strategies for COVID-19 and beyond

Jennifer Perez -
For many vacation rental companies, stability and routine flew out the window in mid-March—along with a significant portion of their income. Proven digital marketing...
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Marketing

Scrubbing Email Lists: Keeping Your Email Subscriber List Healthy

Jennifer Perez -
The incredible return on investment achieved through email marketing means that a vacation rental company’s email subscriber list is one of its most valuable...
Sponsor News

Barefoot Provides a Foundation of Trust

Claiborne Yarbrough -
Every year around this time, we think about how to position Barefoot in the vacation rental management software market for the upcoming year. With...
Marketing

Strategically Working with OTAs in 2020

Michelle Marquis -
I have spent more than a decade in the hospitality industry learning and sharing how to capture more direct bookings with lower acquisition costs....
Marketing

Abandoned Bookings: Are PMs Losing Potential Customers during the Checkout Process?

Paul Hanak -
Cart abandonment. Such an ominous term. No company can really and truly get in the mind of consumers during their shopping experience. Amazon isn’t...
Marketing

The More You Know Expert Advice for Digital Success in 2020: A Panel Discussion with Bluetent’s Digital Marketing Team

Bluetent Staff -
By Brynn Flaherty, Andy Gaylord, Beryl Coulter, Jack Scherrer, and Alex Moshenskiy It’s 2020, and staying up-to-date on SEO trends should be on every vacation...
Education

VRM Intel Live! is heading to Gatlinburg, Feb 26, with advanced-level education and discussion for vacation rental managers

Amy Hinote -
Vacation rental professionals are heading to Tennessee in a few weeks for VRM Intel Live! Gatlinburg. The conference will be held on Wednesday, February...
Education

Naming Vacation Homes: 10 Advantages to Naming the Vacation Properties in Your Inventory

VRM Intel Staff -
Tara. Pemberley. House of the Seven Gables. Graceland. Oak Alley. Mount Vernon. The idea of naming homes isn’t new, but the practice seems to...
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Education

Measure what Matters: Analytics Planning for 2020

Amber Carpenter -
We are all drowning in data, and most of us do not want to admit out loud that we aren’t quite sure where to...
Marketing

Calculating Occupancy in the Vacation Rental Industry: Should Owner Stays and Maintenance Holds Be Considered for Vacation Rentals?

Hannah Wheeler -
Occupancy has consistently been used as a staple indicator of performance for hoteliers and rental managers. Because occupancy rates are one of the most useful...
Latest News

GSV-led technology rollup in vacation rental industry rebrands and names new leadership team

Amy Hinote -
This week, Knoxville-based Greater Sum Ventures (GSV) announced to its Vacation Brands and Property Brands teams that it has combined its short-term and long-term...
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