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Marketing

Online ROI Rescue: Using Google Analytics for Greater Success

Jodi Bourne -
Data. Analytics. Conversions. Oh My! If you are walking precariously along the yellow brick road of vacation rental marketing, these words are as scary as...
Education

VRM Intel’s Spring Issue is Heading Your Way

Amy Hinote -
  The latest issue of VRM Intel Magazine is at the printer and heading your way soon, and here is a link to the digital...
Latest News

Making the case for Condo Hotels: Condo Hotels Seek Their Own Category

VRM Intel Staff -
By John Dalton Only a small percentage of the traveling public knows condo hotels exist. Many tourism insiders are unaware of the category, while others...
Latest News

Maximize Revenue with Transactional Content

VRM Intel Staff -
Content can often feel overwhelming to produce, but when written with intent, vacation rental managers have the incredible opportunity to boost their brand, integrate...
Latest News

The 2019 Vacation Rental Management Web Store

Amy Hinote -
Vacation rental management websites have come a long way in the past decade. The addition of quotable rates, professional photos, advanced filtering, comparison shopping, mobile-friendly design, new...
Latest News

How Hotels Push Direct Bookings and Seek OTA Independence

Alexa Nota -
As property managers and homeowners rally to promote direct bookings and build OTA independence, so too are the vacation rental industry's comrades in the...
Education

8 Most Surprising Vacation Rental Industry Developments in 2018

Amy Hinote -
2018 was a whirlwind for those of us who cover the vacation rental industry. The pace of news about funding, acquisitions, regulation changes, and...
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OTAs

Wyndham, TurnKey, VTrips, Vacasa Discuss HomeAway, Google, and What OTAs Can Do Better

Amy Hinote -
We had the chance host a panel of executives at Phocuswright's conference in Los Angeles, with the largest vacation rental companies in the US...
OTAs

Airbnb’s acquisition of a property management company leads to concerns among property managers and hosts about Airbnb’s intentions

Amy Hinote -
This week, Airbnb announced its acquisition of Luckey Homes, a property management company based in France. The news comes on the heels of Airbnb's announcement...
Latest News

Expedia CEO on HomeAway: “We bought the Craigslist of vacation rentals.” #SkiftForum

Amy Hinote -
At the recent Skift Global Forum, Expedia CEO Mark Okerstrom fielded on-stage questions from Skift founding editor, Dennis Schaal, about the progress the company is...
News

Are Hotels Obsessed with Direct Bookings?

Alexa Nota -
Hoteliers are debating the amount of focus that should be given to direct bookings. Recent PhocusWire articles, written by reporter Lisa Fox and Duetto's Patrick...
News

HomeAway and Expedia Group Presidents Predict Next 10 Years of Travel and Tech

Alexa Nota -
In a fireside chat at HomeAway’s Rezfest yesterday, HomeAway president John Kim and Expedia Group brand president Aman Bhutani discussed what they see coming in...
Latest News

Google Product and Marketing Execs Confirm the Company is Adding Vacation Rentals

Amy Hinote -
Google's Richard Holden, vice president of product management, and Rob Torres, managing director of advertising and marketing for the travel sector spoke with Sean O'Neill...
Education

Skift Global Forum, Sep 27-28: Hear from Airbnb, Expedia, Google, Booking and TripAdvisor

Amy Hinote -
VRM Intel is partnering with Skift Global Forum taking place September 27-28, 2018 in New York, NY. Use code "VACATION" to save 20% off your ticket. Skift...
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Marketing

Trip Consideration: Facebook’s New Advertising Feature

Lela Newell -
Targeting Facebook users can seem daunting if you’re unaware of their travel interests. Vacation rental companies once targeted potential customers based on audience demographics,...
Service

Booking.com VP Olivier Grémillon on Fees, Market Growth, and Future

Amy Hinote -
Booking Holdings-owned Booking.com has been fascinating to watch as it has emerged as a leader in vacation rentals over the last four years. The...
Education

10 Strategies for Finding the Right Balance in Your 2018 Marketing Plan

Alexa Nota -
After hitting an industry event such as VRM Intel Live or taking a VRMA webinar, it’s easy for marketing professionals to leave crackling with...
Marketing

Doubling Down on the Guest Experience

Touch Stay -
As I listened to Simon Lehmann at the European VRMA Conference explain why he always brings a set of sharp knives when staying at a...
Technology

How Amazon, Google, and Apple Will Revolutionize Vacation Rentals

Alex Nigg -
Adoption of voice-enabled smart speakers with artificial intelligence (AI) assistants have seen a rapid increase in popularity. Led by Amazon and Google, according to...
Marketing

Google Hotels: Not The Magic Bullet

David Angotti -
Are Google Hotel Ads the best way to grow your brand? Is this the answer to the ongoing issues with OTAs? This is a...
Marketing

Vacation Rental Shopping 101: How to Book a Vacation Home Directly with the Manager or Owner

Amy Hinote -
The word is out. Airbnb, VRBO.com, HomeAway, and TripAdvisor charge fees to consumers. Unlike in the hotel industry, where the booking fees are passed on...
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News

Google is moving into vacation rentals…and what property managers can do to get ready

Amy Hinote -
Google is moving into vacation rentals, and the decision is expected to significantly change the way travelers search for and book vacation homes. At the Onsite...
Latest News

Who is the next disruptor in the vacation rental industry?

Amy Hinote -
Travelers have been staying in vacation homes for centuries, but it wasn’t until the emergence and disruption of VRBO.com and Airbnb that the industry...
Education

Free Webinar: Hotels, OTAs, Metasearch or Rentals: Who’s Winning in Traffic and Conversion?

Amy Hinote -
In the never-ending battle for online accommodation shoppers, OTAs, major hotel brands, metasearch and private accommodation sites have become ever more aggressive and innovative...
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