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Marketing

Attract More Qualified Leads into Your Existing Marketing System with Instagram

Thibault Masson -
As a property manager, you may not believe that social media can help your business acquire more leads. You may have even tried and...
Business

Skift Founder and CEO Rafat Ali Discusses Upcoming Skift Global Forum, Sep 21-23

Amy Hinote -
Tuesday kicks off the annual Skift Global Forum at the TWA Hotel at New York’s JFK Airport, September 21 - 23. However, this year’s...
Business

Taxes for Vacation Rentals: Six Ways You Can Help Cut Your Homeowner’s Taxes

Jonathan Cunningham -
Property managers get all kinds of questions from homeowner clients, and sometimes these are tax and financial questions. Homeowners may share tax-relevant information with...
Business

Vrbo Is Performing Better Than Airbnb for Vacation Rental Managers, But Direct Booking Still Number One Revenue Source . . . By A Lot

Amy Hinote -
Is Airbnb the top booking source for vacation rental managers? Not by a long shot. Looking at $2.4 billion in 2020 rental revenue received by...
COVID-19

Latest Data Show Sharp Drop in Forward-Looking Occupancy for Vacation Rental Companies

Amy Hinote -
Over the last two weeks, booking pace in the US leisure-based vacation rental industry--for stays through July--has seen a significant slowdown as travel restrictions...
Latest News

Expedia shifts focus to direct consumer relationships: “SEO is not the future of our business”

Amy Hinote -
In a refreshingly clear-eyed and candid earnings call on Thursday, Expedia Group Chairman and senior executive Barry Diller and vice-chairman Peter Kern (who are...
Marketing

The Third Annual #BookDirect Guest Education Day is Scheduled for February 5, 2020

Amy Hinote -
The third Annual #BookDirect Guest Education Day, recurring on the first Wednesday in February, is set for February 5, 2020. With a multitude of...
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Latest News

The 2019 Vacation Rental Management Web Store

Amy Hinote -
Vacation rental management websites have come a long way in the past decade. The addition of quotable rates, professional photos, advanced filtering, comparison shopping, mobile-friendly design, new...
Latest News

Expedia CEO on HomeAway: “We bought the Craigslist of vacation rentals.” #SkiftForum

Amy Hinote -
At the recent Skift Global Forum, Expedia CEO Mark Okerstrom fielded on-stage questions from Skift founding editor, Dennis Schaal, about the progress the company is...
Education

Skift Global Forum, Sep 27-28: Hear from Airbnb, Expedia, Google, Booking and TripAdvisor

Amy Hinote -
VRM Intel is partnering with Skift Global Forum taking place September 27-28, 2018 in New York, NY. Use code "VACATION" to save 20% off your ticket. Skift...
Latest News

The Future of OTA Guest Fees for Vacation Rentals: Airbnb, Booking, Expedia/HomeAway Have Conflicting Views on a Fee for Travelers

Amy Hinote -
Airbnb started it. We all know the story by now. Airbnb founders Brian Chesky and Joe Gebbia couldn't afford to pay rent in their San...
Education

Friendly Upselling One Call at a Time

Ali Cammelletti -
There are many ways to upsell in today’s world, yet before talking about upselling, there is a foundation to dig into. Are your sales...
News

Defining brand and expectations with guest communications

VRM Intel Staff -
As I listened to Simon Lehmann at the European VRMA Conference explain why he always brings a set of sharp knives when staying at a vacation rental, I...
Latest News

Technology-enabled Property Management Lodging Platforms

Steve Milo -
The vacation rental industry is undergoing a rapid transformation in terms of both market growth and in the operational and lodging side. With the...
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Marketing

Condo-World emerges as new booking marketplace for resort condominium lodging alternatives in major US destinations

Amy Hinote -
Initially flying under the radar, Condo-World has rapidly expanded its reach and is now aggregating resort condominium vacation rentals in multiple destinations on its...
Technology

Converging Verticals: From Serviced Apartments to Short-term Rentals

Amy Hinote -
For travelers, investors, and online marketplaces, the lines are blurring that divide extended stay hotels, apartment hotels (apartotels), condo hotels (condotels), corporate housing, serviced...
OTAs

HomeAway’s Jeff Hurst discusses “off-platform booking” attribution

Amy Hinote -
When HomeAway sent an email to vacation rental managers on December 14 introducing a pricing increase for subscriptions—along with a new fee for off-platform...
Latest News

HomeAway Addresses Questions About Its New Revenue Management Tool

Amy Hinote -
Expedia-owned HomeAway recently launched its revenue management tool, MarketMaker, that allows vacation rental owners and managers to compare pricing with other homes listed on HomeAway’s sites and...
OTAs

HomeAway Hides Traveler’s Emails Until After After Booking is Confirmed

Amy Hinote -
HomeAway announced this week that it is no longer sharing traveler email addresses with homeowners and property managers until after the booking is confirmed. According to...
Marketing

Increase your Revenue with Lifecycle Marketing

VRM Intel Staff -
Lifecycle Marketing is the practice of communicating relevant information with prospects and customers according to their behavior or interaction with your business with the...
Latest News

HomeAway Partners with Expedia

VRM Intel Staff -
AUSTIN, Texas--(BUSINESS WIRE)-- Two online travel leaders, HomeAway, Inc. (NASDAQ: AWAY) and Expedia.com (NASDAQ: EXPE), today announced an agreement intended to expand online travel accommodation...
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