• News
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
  • Marketing
  • Tech
  • OTAs
  • Customer Service
  • Regulations
  • Business
  • Housekeeping
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
VRM Intel
  • News
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Rent Responsibly STR Association Management Services Feature Image
      Rent Responsibly Launches A La Carte Support Services for Vacation Rental Alliances
    • Arizonans for Responsible Tourism Pregame Prep Campaign
      Arizonans for Responsible Tourism Hosts Super Bowl Preparedness Campaign for Vacation Rental Operators
    • VRM Intel News
    • Latest News
    • Sponsor News
  • COVID-19
    • Recession-Proofing Your Vacation Rental Business
    • 2022 Vacation Rental acquisitions from AvantStay, VTrips, Vacasa, Meredith, and more
      Who Sold? Here’s What We Know: 2022 Vacation Rental Management Acquisitions
    • 2021/2022 Ski Destinations Showing Big Performance Gains in ADR and RevPAR for Vacation Homes and Condos
    • “It’s like a short-term rental regulation pandemic.” 2022 Spring Vacation Rental Regulatory Trends + Fall Outlook
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
  • Marketing
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Amber Hurdle Pre-conference Webinar Series
      Professional Development Webinar Series with Amber Hurdle Starts November 6
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Recession-Proofing Your Vacation Rental Business
  • Tech
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Recession-Proofing Your Vacation Rental Business
    • Geotargeting & SEM: A How-To Guide on Spending Less & Getting More
    • All About the Data: Predictive Indicators with Jason Sprenkle
  • OTAs
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    • Blue Star Acquires Majority Stake in TravelNet Solutions
    • Vacation Rental Data and Revenue Management Conference, DARM 2022, Nashville
      Sessions Details for Upcoming Vacation Rental Data and Revenue Management (DARM) Conference: Livestream/Video Tickets Available
    • Vacasa (VCSA) Stock Falls as Lock-up Period Expires
  • Customer Service
    • Amber Hurdle Pre-conference Webinar Series
      Professional Development Webinar Series with Amber Hurdle Starts November 6
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?
    • Leading Proptech Company Guesty Appoints David Aber as CFO
    • Meredith Hospitality Brands Inc. Expands to Mt Hood with Acquisition of Mt Hood Vacation Rentals
  • Regulations
    • vacation-rentals-housing-vrm-intel
      Carrots and sticks: Vacation rentals and the creation of affordable, workforce housing
    • Woman dropping off a ballot
      2022 Election Results of Vacation Rental Ballot Measures
    • voters at a polling center voting
      Dozens of Vacation Rental Ballot Measures Heading to Voters this November
    • board meeting in presentation room
      Tourism Boards and DMOs Offer Seat at the Table for Vacation Rentals
    • Arizona state flag outside the legislature buildings at the state capitol
      Arizona Legislature Passes Measure to Restore Some Power to Cities
  • Business
    • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    • Amber Hurdle Pre-conference Webinar Series
      Professional Development Webinar Series with Amber Hurdle Starts November 6
    • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    • Recession-Proofing Your Vacation Rental Business
  • Housekeeping
    • Why Not A Hotel? A Guest and Homeowner’s Perspective: There’s No Place Like Home … Or Is There?
    • Analysis: “Reinventing” Vacation Rental Management by Alex Nigg
    • HR 2022: Attracting Today’s New Workforce after the Resignation Tsunami and the Great Renegotiation
    • Safety First: Evaluating and Addressing Safety Risks at Your Vacation Rentals
    • The Importance of the Guest Experience within Vacation Rental Operations: From the Back of the House to the Front
  • Subscribe
  • More
    • Calendar of Events
    • VRM Intel Live!
    • Reports Login
    • VRM Intel Magazine
    • Advertise
    • Authors
    • About Us
    • Contact Us
  • RSS

Business

Professional Vacation Rental Marketers are Heading to Charleston for a Post-Covid Look into the Future, Aug 17 – 18

Professional Vacation Rental Marketers are Heading to Charleston for a Post-Covid Look into the Future, Aug 17 – 18
mm
Amy Hinote
July 22, 2021

Professional vacation rental marketers looking to the future are predicting a rapidly changing competitive landscape. After hearing from these executives, a substantive marketing track has been added to Charleston’s 2021 Data and Revenue Management (DARM) Conference with a surprising amount of new information and education about direct marketing.

By definition, revenue management is about delivering the right product to the right consumer at the right time at the right price on the right channel. Revenue management is essentially a marketing function. Consequently, it didn’t make sense to deliver this year’s DARM conference without addressing the biggest marketing challenges the vacation rental industry is facing—including direct marketing. 

As a result, this conference has a high-level direct marketing track that addresses the many shifts in vacation rental and online marketing for professional vacation rental managers. Although many of the other sessions about data and revenue management are also marketing functions, here are the direct marketing topics we’ll be discussing:

  • Your “Limited Edition” Unique Selling Proposition (USP) with Matt Landau, founder, VRMB and Unlocked Podcast
  • How Search Engine Optimization REALLY Works for the Vacation Rental Industry with Paul Hanak, director of marketing, ICND
  • Generating Bookings With A Comprehensive Digital Advertising Strategy with Conrad O’Connell, founder, BuildUp Bookings
  • Social Campaigns: Optimizing Social Channels the Right Way with Greg Minor, founder and CEO, Vacations4you
  • Optimizing Brand.com: An In-depth Look at Merchandizing Properties on Your Own Website with Braeden Flaherty (Bluetent), Ben Ollic (Q4 Launch), and Josh Guerra (Bizcor)
  • #BookDirect and Your Call Center: The Battle for Direct Bookings is Hand-to-Hand Combat with Doug Kennedy, Kennedy Training Network
  • 2022 Email Marketing Strategies: Email Marketing Strategies and Tactics as a Key Component of the Revenue Optimization Strategy with Amir Rashid, NAVIS
  • Talking to Homeowners: Communicating Revenue Management and Marketing Initiatives with Homeowners, Panel
  • Traveler Demand: Measuring and Comparting Consumer Demand with Amber Carpenter, CMO, Acme House Company and founder, Demand IQ
  • Building Repeat Business: Converting Direct and Third-Party Guests into Repeat Customers with Tyann Marcink, David Angotti, Matt Landau, Suneel Goud, and Arthur Colker
  • Play Bigger: Tips & Tricks to Drive Direct Bookings with Tim Schutts, vice president, TravelNet Solutions’ Atlas Digital Marketing

Register for the 3rd Annual 2021 Vacation Rental Data and Revenue Management (DARM) Conference, Aug 17 – 18, Francis Marion Hotel, Charleston, SC. 

Looking at vacation rental distribution, the DARM conference includes additional pro vacation rental marketers will find valuable, including:

  • Rate Strategy: Building revenue management strategy in the new travel landscape
  • Revenue Strategy Levers: Pricing levers revenue managers pull to move the needle
  • Length of Stay (LOS) Strategies: Using LOS tactics to manage channel performance and optimize occupancy
  • Hotel Revenue Management Strategies: When to use, when to adapt, and when to toss
  • Optimizing Listings and Pricing on OTAs: Vrbo, Airbnb, and other Channels
  • Channel Loyalty: Are all your eggs in too few baskets?
  • API Connections: Implementing revenue management strategies on channels using channel managers, PMSs, and direct connections
  • C19 Trends Aftermath: The World in 2022
  • The Future of Vacation Rental Revenue Optimization
  • Building a 2022 Revenue Optimization Team: What does the org chart look like for a high-performing team ( sales, marketing and revenue management)
  • Key Performance Indicators (KPIs): Which metrics matter and how are they calculated and compared across vacation rental systems?
  • PMS Data: Finding business answers hidden in your PMS data
  • Holding a RM Meeting: How to conduct a revenue strategy meeting
  • Channel Management Profitability Checklist: Features that drive profitability
  • Data-Driven Property Managers: How to set up your benchmark metrics for success in your Key Data Dashboard
  • Rentals Recovery Roadmap: Which short-term rental industry trends will prevail?
  • Building Competitive Sets: Developing comp sets and tools available
  • Rental Inventory and Homeowner Metrics: A guide to measuring and improving what really matters for your inventory
  • Measuring Channel Performance: Channel metrics, incremental and A/B testing, and what to do when API connections fail
  • 2022 Forecasting: Forecasting when historical performance is obsolete

There is a lot here, so we are recording all of it—and attendees will receive a video package of all the sessions.

If you can’t make it to Charleston, we’re also allowing VRMs to purchase the recordings (which will be available on September 8). 

Related Items#bookdirect2022DARMdataeducationmarketingRevenue Managementstrategyvacation rental
Click to add a comment

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Business
July 22, 2021
mm
Amy Hinote

Related Items#bookdirect2022DARMdataeducationmarketingRevenue Managementstrategyvacation rental

More in Business

2024 DARM Sessions Preview, Sandestin, Dec 2 – 4

Amy HinoteSeptember 4, 2024
Read More
Amber Hurdle Pre-conference Webinar Series

Professional Development Webinar Series with Amber Hurdle Starts November 6

Amy HinoteNovember 1, 2023
Read More

Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education

Amy HinoteNovember 1, 2023
Read More

Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7

Amy HinoteNovember 1, 2023
Read More

Recession-Proofing Your Vacation Rental Business

Sarah DuPreOctober 18, 2022
Read More

Geotargeting & SEM: A How-To Guide on Spending Less & Getting More

Jill Highsmith McGeeAugust 18, 2022
Read More
Scroll for more
Tap

Sponsor News

  • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    BusinessNovember 1, 2023
  • Recession-Proofing Your Vacation Rental Business
    BusinessOctober 18, 2022
  • How to Increase Your Occupancy in a Competitive Market through Monthly Rentals
    Industry News for Vacation Rental ManagersSeptember 16, 2022
  • PriceLabs Announces $30 Million Investment from Summit Partners
    BusinessAugust 5, 2022
VRM Intel
Calendar of Events
Videos & Whitepapers
VRMintel Magazine
Subscribe
Advertise
About Us
Authors
Contact Us

Recent News

  • 2024 DARM Sessions Preview, Sandestin, Dec 2 – 4
    BusinessSeptember 4, 2024
  • Amber Hurdle Pre-conference Webinar Series
    Professional Development Webinar Series with Amber Hurdle Starts November 6
    BusinessNovember 1, 2023
  • Vacation Rental Women’s Summit is Coming to Nashville, December 3 – 6, with Inspiration, Motivation, and Education
    BusinessNovember 1, 2023
  • Vacation Rental Industry’s DARM Conference Returns to Nashville, December 5-7
    BusinessNovember 1, 2023

View Current Issue

VRMintel Copyright © 2016-17 | Click HERE to Subscribe | Privacy Policy | Disclaimer | Copyright | Jobs | Facebook | Twitter | LinkedIn

OTAs: The End of Property Management as We Know It
New Vacation Rental Data Standards in a Post-Pandemic World
Coming Soon

xxx videos

  • mamadas
  • redwap
  • free porn
  • porno gratis