One of the most difficult questions any property manager has to answer is this: “How do I separate myself from the crowd?” Even with a variety of marketing strategies at your disposal, crowded marketplaces and a lack of differentiation hold even the most creative marketers back. After all, you may have a beautiful beachfront condo in the heart of San Diego, just moments away from everything that the city has to offer; but, chances are, you’ll find ten more like it just down the street. Because of this, property managers often get stuck in price wars, amenity battles, and simply hoping that their SEO team can get their properties in front of more eyes than the next guy. Luckily, there is a smarter way.
Though most property managers do all they can to market what their properties offer, few remember that the real reason people travel isn’t for the top of the line flat screen TV in every room, complimentary internet, or even that gorgeous walk-in shower in the master bath; it’s the experience itself. Fortunately, Xplorie makes marketing that experience easier than ever before.
Marketing What Travelers Actually Desire
Xplorie has been around for twenty years; but when you think about what they offer, you’d almost think they were brand new. By giving travelers customized activity programs with their stay, and by giving property managers the ability to offer these activity programs complimentary with each rental, Xplorie underlines the primary question that property managers should have been asking in the first place: Why do people really travel?
In reality, travelers don’t always spend a ton of time in their posh vacation home, even though that’s what vacation accommodation providers are oftentimes marketing. They are out exploring, enjoying the ocean air, deep sea fishing, skiing, golfing, and experiencing the surroundings that are new to them. This is what Xplorie is providing – complimentary passes to all these activities and more – and this is what makes Xplorie a true ace in the hole for any property management company.
Why Property Managers Should Care?
Without a doubt, finding a way to really differentiate your properties can be hard; so, why not market the experience with the help of Xplorie? The ability to tell all your prospective renters that, with their stay, they get complimentary passes to the region’s most popular attractions is more than enough to drive bookings, increase call conversions, and make sure your properties are occupied throughout the season. Better yet, all of this can be done without steep cost cutting measures and promotions that are normally a property manager’s go-to last resort. In many ways, this is the marketing strategy that you have been looking for!
Of course, direct bookings and revenue aren’t the only reason Xplorie can help. Guests remember the fun times, the experiences, and the memories they make on a successful vacation, and being able to provide them that goes further toward guest loyalty and return occupancy than any other guest service strategy at your disposal! If they love you, they will return – and maybe even leave some positive business reviews; this is the power of $250.00 worth of free activities every day!
Xplorie Makes Traveling Fun Again
Are you a property manager looking for an incredible marketing strategy – rather than those piddling 10% or 20% discounts offered by your standard concierge program? Or are you a traveler, looking to experience horseback riding, snorkeling, skiing, and more for free? Either way, Xplorie has what you’re looking for. This unique platform is here to change the face of travel forever, and is almost certainly a game changer in the vacation rental industry.