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Vacation Rental Marketing

Leisure travelers shun flying leading to opportunity for drive-to vacation rental destinations

Leisure travelers shun flying leading to opportunity for drive-to vacation rental destinations
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Amy Hinote
December 21, 2017

Americans believe flying is more frustrating than five years ago, according to a new Morning Consult survey released today by the U.S. Travel Association.

Travelers especially dread flying around the Christmas holiday, the time of year overwhelmingly cited as the worst for air travel. Because of such headaches, Americans avoided 32 million air trips last year, costing the U.S. economy more than $24 billion in spending.

According to the Morning Consult survey:

  • 60 percent say airline fees, such as fees for checked bags, flight changes, and seat assignments have gotten worse;
  • 51 percent say the overall cost of flying has gotten worse;
  • 47 percent say airport hassles, like long lines, crowded terminals, and moving from one part of the airport to another have gotten worse.

In addition, a majority (55%) of frequent leisure travelers would take more leisure trips each year if hassles at the airport could be reduced or eliminated. Drive-to vacation rental destinations stand to benefit from American’s negative views on flying. With messaging designed to appeal to the drive-to market, vacation rental marketers can demonstrate the savings and benefits of traveling to near-by destinations for leisure travel.

 

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Vacation Rental Marketing
December 21, 2017
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Amy Hinote @vrmintel

Amy Hinote is the founder and editor-in-chief of VRM Intel Magazine, which provides news, information and resources for the professionally managed vacation rental industry. With a background in finance and over 15 years in the vacation rental industry, Hinote has worked with property management companies, technology companies, intermediaries and investors, and provides insider information about the growing vacation rental industry. She also founded the data company, now known as Key Data Dashboard, which provides aggregated market intelligence and reporting for vacation rental managers. Hinote resides between Alabama's Gulf Coast and Evanston, Illinois.

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