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2nd Annual Vacation Rental Data and Revenue Management Conference set for Sep 15-17

Amy Hinote -
VRM Intel is hosting the Second Annual Vacation Rental Data and Revenue Management Conference, September 15 - 17, 2020. This educational summit, presented by...
COVID-19

Navigating COVID-19: What’s Next in Marketing

Jill Highsmith McGee -
The vacation rental industry is a unique market that is constantly in flux, but one thing remains certain: vacation rental companies are as adaptable...
Marketing

Distribution Policies: Rethinking Distribution and Strategic Partnerships in a Post-COVID World

Alex Husner -
This year was off to a solid start for many vacation rental management companies. Summer reservations were pacing ahead of last year in popular...
COVID-19

Three VRM Fundamentals That Haven’t Changed: Diversification, Relationships, and Branding

Vince Perez -
As we come out on the other side of this pandemic and prepare for relaunch, it is important to recognize that there were already...
Marketing

The 5-hr Drive Market: Targeting the “Five-Hour Drive” Leisure Traveler Using Geotargeting and Local SEO

Jodi Bourne -
The COVID-19 pandemic will change the way vacation rental providers operate for the foreseeable future— cancellation policies, cleaning standards, procedures, and even the amenities...
Marketing

5 tips to make guests “feel” good when walking in the door for the first time

VRM Intel Staff -
1) Provide clear directions to the property at their fingertips. First, provide guests with easy-to-follow directions via both text and email. Don’t bury directions in...
COVID-19

Dear Vacation Rental Industry: Letters from Vacation Rental Industry Executives

VRM Intel Staff -
In the vacation rental industry, facing crises is something we do well, from fires and earthquakes to hurricanes and oil spills. However, the seismic...
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Marketing

Beyond Pricing Acquires Blizzard Internet Marketing

Amy Hinote -
Today Beyond Pricing announced that it has acquired Blizzard Internet Marketing’s website design, hosting, and booking engine business from RedAwning for an undisclosed sum. According...
Marketing

Lasting Impact: Leveraging Professionalism to Meet the New Traveler Persona

Justin Ford -
I’m writing this from quarantine in Pawleys Island, South Carolina, a market where vacation rentals have been on hold this spring and where the...
Marketing

Be a Contrarian: Now Is the Best Time to Grow Your Inventory

Brooke Pfautz -
Great things can come out of a plague. In 1606, a plague swept England, quarantining Shakespeare at his home. During that time, he wrote Macbeth,...
COVID-19

Australia, New Zealand, and Southeast Asia: How are vacation rental managers in Oceania and Southeast Asia adapting to COVID-19?

Amy Hinote -
This week, Rental Scale-Up founder Thibault Masson is taking a deep dive into how COVID-19 is affecting holiday home rentals in Southeast Asia and...
Marketing

What the Data Shows: Crafting digital strategies for COVID-19 and beyond

Jennifer Perez -
For many vacation rental companies, stability and routine flew out the window in mid-March—along with a significant portion of their income. Proven digital marketing...
Latest News

Q&A with Vrbo’s Lisa Chen: “We’ve started seeing encouraging improvement in U.S. traveler demand.”

Amy Hinote -
While the vacation rental industry faces challenges related to COVID-19, property managers and homeowners are having to work directly with third-party booking providers—including Vrbo...
COVID-19

Florida opens panhandle’s vacation rentals 72 hours before Memorial Day Weekend kick off. See approved short-term rental plans.

Amy Hinote -
Today, Florida Governor Ron DeSantis' office approved the reopening of vacation rentals in panhandle counties: Escambia, Santa Rosa, Okaloosa, Walton, Bay, Gulf, Franklin, and...
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COVID-19

Alabama’s tourism economy benefits from Florida Governor DeSantis’ shutdown of vacation rentals

Amy Hinote -
Alabama's tourism economy is getting a boost from Florida’s continued shutdown of vacation rentals as travelers who are unable to stay in vacation homes...
COVID-19

Airbnb reaches out to city officials to influence “transitional travel reopening plans”

Amy Hinote -
Airbnb's Chris Lehane, vice president of global policy and communications, is reaching out to city officials to influence COVID-19-related reopening policies to "work together...
COVID-19

Airbnb demonstrates lack of strategic thinking in response to COVID-19

Amber Carpenter -
Only time will tell how the industry will assimilate the behavior of Airbnb during the COVID-19 pandemic. As the youngest major OTA at the...
COVID-19

Hosts launch legal fund for collective action against Airbnb for unilateral refunds and inciting travelers to cancel reservations

Amy Hinote -
Airbnb's home suppliers, or "hosts" using the Airbnb label, are beginning to use legal channels to hold Airbnb accountable for "unilaterally, and in violation...
COVID-19

10-year anniversary of the BP-Deep Horizon Oil Spill brings comparisons to COVID-19

Amy Hinote -
As the vacation rental industry faces challenges related to the spread of COVID-19, managers on the Gulf Coast are remembering another unanticipated, debilitating event...
COVID-19

VRM Intel Live Online 2-Day Conference for Vacation Rental Managers, April 16 – 17

Amy Hinote -
VRM Intel Live Online, a virtual conference for vacation rental managers, is being held April 16 -17, 2020 with 14 live sessions over the...
COVID-19

Vacation Rental Occupancy Drops for Summer as Coronavirus-Related Shut Down Continues

Amy Hinote -
The economic effects of COVID-19 on vacation rental bookings are being felt across key leisure destinations as shelter-in-place orders, travel restrictions, and beach/ski closings...
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COVID-19

Airbnb to pay $250M to hosts for canceled bookings: “We want to fix this.”

Amy Hinote -
In a call today, Airbnb CEO Brian Chesky apologized to its hosts/suppliers for abruptly canceling March bookings in response to COVID-19 with no notice...
COVID-19

Florida Governor Issues Executive Order to Quarantine Travelers from NY, CT and NJ

Amy Hinote -
Florida Gov. DeSantis today issued an executive order directing anyone flying into Florida from an area with a substantial community spread of COVID-19, "to...
COVID-19

Airbnb changes “Extenuating Circumstances” cancellation policy to override managers and hosts

Amber Carpenter -
Today will mark the moment that we all realized that we were living in a world of complacency. We have become so enamored with...
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