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Marketing

Are Banner Ads Working For You?

VRM Intel Staff -
There’s much debate over just what “native advertising” means. Talk to enough publishers, however, you’ll find agreement on one thing: it isn’t banner ads. The...
Marketing

Blue Tent Launches Guest Comminucations Tool

VRM Intel Staff -
By Chris Swain--ACE is an Automated, Customized Email marketing solution developed specifically for vacation rental companies by Blue Tent Marketing. It's fully integrated with...
Marketing

New website choices make it easy for owners to have their own website

VRM Intel Staff -
March 14, 2013 --Owners now have access to many tools which make renting their own property easier than ever before. Payment processing, travel insurance,...
Education

Last Day for Early Registration for Destination Summit in Denver, CO

VRM Intel Staff -
March 8, 2013 --Today is the last day to get early registration rates for the Destination Summit at the Magnolia Hotel in Denver, CO....
Latest News

New Vacation Rental Survey Reveals Why Homeowners “Go with a Pro”

VRM Intel Staff -
Indianapolis, Ind., February 27, 2013 – Forthcoming research reveals the primary reasons second homeowners seek the services of a vacation rental professional versus handling...
Latest News

HomeAway CEO on Pricing: “We now have a new pricing structure that allows people to choose how they want to perform on the site.”

VRM Intel Staff -
Feb. 27, 2013-- HomeAway CEO Brian Sharples sat down with Emily Chang on Bloomberg West and discussed pricing, eCommerce and Airbnb.      
Latest News

HomeAway, Airbnb and TripAdvisor Team up to Fight Short-term Rental Restrictions

VRM Intel Staff -
Feb. 26, 2013 --As the fight to legalize vacation rentals heats up in many prominent cities, rental proponents welcome the presence of the newly...
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Latest News

TripRental.com Announces Completion of Series A Funding from Private Investors

VRM Intel Staff -
Vacation Rental Managers Association member takes next steps toward streamlining a fragmented marketplace. February 01, 2013, Chicago, IL --TripRental.com, a budding startup in the vacation...
Latest News

Pegasus’s Montemurro named Vacation Storebuilder’s COO

VRM Intel Staff -
Vacation Storebuilder names Mike Montemurro COO, ramping up for continued growth. Feb 4, 2013, Chicago, IL --Vacation Storebuilder, provider of a Software-as-a-Service ecommerce platform for...
Latest News

Trader talks up HomeAway value and “economic moat” it has created

VRM Intel Staff -
By Craig Van Pelt January 28, 2013 --  HomeAway, Inc. (AWAY), is the #1 worldwide leader in online vacation rentals. In June, 2011, Francis Gaskins,...
Latest News

FlipKey gives travel predictions for 2013

VRM Intel Staff -
10 Travel Predictions for 2013 Posted by: Dan Weisman Welcome to 2013! We’re looking forward to a year of great vacations filled with new experiences, relaxing...
Marketing

Navis shares thoughts on email v. direct mail

VRM Intel Staff -
Navis Technologies's Bill Schlosser's To Mail or Email? That is the Question addresses the effectiveness of email and direct mail marketing campaigns. To Mail or...
Marketing

3 tips for booking a rental? Make that 4.

VRM Intel Staff -
January 17, 2013--Travel site Argophilia's article 3 Tips to Explore Travel Rentals Before Paying gives travelers advice for booking a vacation rental. To summarize: 1. Look...
Marketing

5 ways to educate the public about professional management

VRM Intel Staff -
January 17, 2013 --As public awareness of vacation rentals as a lodging option increases, the professional vacation rental management industry has an opportunity to...
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Marketing

Concierge Services: Add Travelocity to the list…along with many vacation rental managers

VRM Intel Staff -
As Travelocity, Airbnb, Priceline/Kayak/Booking, and Luxury Retreats roll out "concierge services" as part of their offerings to consumers, it is interesting to compare to...
Marketing

Wyndham discounts vacation rentals in U.S. ski destinations

VRM Intel Staff -
January 8, 2013 -- Wyndham Vacation Rentals, the world's largest professionally managed vacation rentals business, announced today discounts on lodging in top North American snow...
Latest News

Priceline’s Booking.com adds more vacation rentals with Interhome partnership

VRM Intel Staff -
The expansion of vacation rentals on the site begins a process of putting Booking.com – and its clearly successful and aggressive marketing and contracting...
Latest News

Orbitz and New York State partner to use online video to attract tourism

VRM Intel Staff -
Research points to online video as an important source of inspiration in the travel planning process, prompting 45 percent of leisure travelers and 74...
Marketing

Checklist for your 2013 Search and Social Media Marketing for Vacation Rental Managers

VRM Intel Staff -
As online marketing continues to evolve, it is critical for your brand that you stay on top of search and social marketing tactics. Search...
Latest News

Packlate packs it up?

VRM Intel Staff -
Packlate.com, based in  Conshohocken, PA, is reevaluating its business model. As of June, 2012, Packlate.com distributed 25,000+ vacation rental properties in over 30 countries to online...
Latest News

Flipkey names top 13 vacation rental destinations for 2013.

VRM Intel Staff -
(PRWEB) January 03, 2013 FlipKey™, the leading vacation rental website, has revealed the top 13 vacation rental destinations for 2013 based on FlipKey traveler demand...
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Marketing

Rental Brochures: To Print, or Not To Print?

VRM Intel Staff -
But as consumers grow accustomed to shopping for vacation rentals online, the question becomes, “To print, or not to print?” This article is courtesy of...
Marketing

Top 8 Ways to Compete and Beat RBOs

VRM Intel Staff -
But as consumers grow accustomed to shopping for vacation rentals online, the question becomes, “To print, or not to print?” This article is courtesy of...
Latest News

Susan Wojcicki resigned as a member of the HomeAway Board of Directors

VRM Intel Staff -
On Dec 13, 2012, HomeAway announced Susan Wojcicki has resigned as member of the Board and the Compensation Committee of the Board, effective immediately....
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