To Mail or Email? That is the Question
July 16th, 2012
There’s a great article in Target Marketing that addresses this issue from a generic perspective. It got me to thinking about this from the lodging point of view. When trying to bring in more reservations, how do you balance your marketing between mail and email?
The answer often comes down to budget. If you don’t have much money, then email may be your only option. But if you do have a marketing budget, it’s not really a question of which one do you use, but how often do you use both?